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Industry Fashion
Founded 1976[1]
Number of locations
46 (March 2016)
Products Clothing, Accessories
Parent Foschini Group
Website Whistles

Whistles is a clothing brand with 46 stores across the UK. It was founded in the 1976 by Lucille and Richard Lewin.

In January 2008, Jane Shepherdson, former Topshop director, signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive.[2]

In March 2016, Whistles and its 46 shops was bought by the South African retailer, Foschini Group.[3]


In the past, the style of Whistles was described as having "a pretty but decidedly yummy mummy-ish air".[4] Since Shepherdson's appointment as chief executive, the clothes were said to have cleaner silhouettes with a more sophisticated palette; "baby pinks and lilacs have made way for olives, camel, china blue, tea rose and yes, plenty of black – and the detailing has a quirky vintage feel rather than being fussy."[4]


  1. ^ "Whistles - FashioEncyclopedia.com". Retrieved 9 October 2015. 
  2. ^ Davey, Jenny (2008-02-03). "Return of fashion queen Jane Shepherdson". Times Online. London. Retrieved 2008-06-13. 
  3. ^ https://www.theguardian.com/business/2016/mar/24/whistles-bought-by-south-africas-foschini-group
  4. ^ a b Long, Carola (2008-09-08). "Belles and Whistles". The Independent. Retrieved 2008-12-17.