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Zulily, LLC
IndustryInternet, online retailing
FoundedDecember 10, 2009; 13 years ago (2009-12-10)[1]
FoundersDarrell Cavens
Mark Vadon
Area served
United States, Canada, United Kingdom, Ireland, Australia[2]
Key people
Jeff Yurcisin (CEO)
Mark Vadon (Chairman)[3]
ProductsChildren's and women's apparel, toys, infant gear and home decor[4][5]
ServicesFlash sale notifications
Revenue$366 million (August 5, 2016[2])
−$10.33 million (December 30, 2012[2])
ParentQurate Retail Group

Zulily, LLC is an American e-commerce company headquartered in Seattle, Washington and owned by Qurate Retail Group. Its target audience is young mothers interested in brand-name goods for their children.[6] It holds no inventory, instead consolidating shipments of vendor-owned merchandise at its fulfillment centers, or drop shipping directly to customers.[7][8][9] Zulily offers different discounts each day.[10] In 2014, half of Zulily's orders came from mobile devices.[5] Sales generally last 72 hours.[11] that sells clothing, footwear, toys, infant gear and home products.


Zulily was founded in 2009 by former Blue Nile executives Mark Vadon and Darrell Cavens[6] after Vadon's wife had become pregnant, and he was overwhelmed by the process of acquiring the supplies they had not been aware of needing. Zulily went live on January 27, 2010, with an initial focus on children's apparel. By the fourth quarter of 2010, Zulily was a cash-flow–positive business.[12]

When Zulily went public in November 2013, the company had 2.6 million active customers and $331 million in revenue.[12] Its initial public offering valued the company at $2.6 billion.[13]

In August 2015, Zulily was purchased by Liberty Interactive's QVC division for $2.4 billion.[14][15] In September 2017, Zulily launched a private label credit card.[16]

Business model[edit]

In 2015, it decreased the number of flash sales, in response to some customers who were overwhelmed by the amount of merchandise from which to select.[17] Retaining customers is a challenge for it: "the flash-sale website is straining to hold on to customers and realizing it may have inundated shoppers with too many deals".[17] Although revenue was up 29% in the first quarter of 2015 compared to the prior year, that was less of a huge increase than the 52% shown for the last quarter of 2014 compared to one year earlier, leading the company to lower its estimate of anticipated revenues in 2015.[17]

Although the web site for the company says they hold no inventory, in 2015 they began to hold some merchandise in warehouses to shorten the time for delivery. The lack of inventory has caused quality control issues including defective merchandise, damaged merchandise, incorrect or incomplete products being sent to customers. The company will issue refunds for shipping paid on the damaged, defective or incorrect merchandise if it was the only item bought, or it will replace the item for free (emailing photos of the issue is helpful). The company is including some established brands in addition to the emerging brands on which it had completely relied.[17]


  1. ^ "zulily.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved September 29, 2016.
  2. ^ a b c "Form S-1/A Amendment #4". Securities and Exchange Commission. November 13, 2013. Retrieved November 19, 2013.
  3. ^ "About Us: Our Team". zulily. Retrieved August 18, 2015.
  4. ^ "About Us". zulily. Archived from the original on January 15, 2013. Retrieved August 18, 2015.
  5. ^ a b Cook, John (November 4, 2014). "zulily posts revenue of $285 million, tops 4.5M active customers in Q3 as half of North American sales come from mobile". GeekWire. Retrieved November 20, 2014.
  6. ^ a b Parkhurst, Emily (August 28, 2015). "Behind the QVC deal: zulily leadership built decade-long relationship that led to $2.4B acquisition". Puget Sound Business Journal. Retrieved August 28, 2015.
  7. ^ Baljko, Jennifer (January 31, 2020). "How Zulily Optimizes its Supply Chain on Cost, Not Speed". Inbound Logistics. Thomas Publishing.
  8. ^ Frazie, Austin. "Sending Product to Zulily: How to Pack, Ship & Get Paid". Zulily Vendor Portal Help Center. Zulily. Retrieved March 27, 2022.
  9. ^ Frazie, Austin. "Drop Ship – FAQ". Zulily Vendor Portal Help Center. Zulily. Retrieved March 27, 2022.
  10. ^ "How zulily works". zulily. Retrieved July 25, 2015.
  11. ^ "zulily FAQ: How long do events last?". zulily. Retrieved August 18, 2015. Most events last 72 hours—then they move along to make room for something new! Occasionally events will be extended.
  12. ^ a b "The Billion-Dollar E-commerce Company You Know Nothing About". Fast Company. February 6, 2015. Retrieved August 23, 2017.
  13. ^ González, Ángel (February 21, 2014). "zulily: Hot site for moms hits a moment of truth | Business & Technology". The Seattle Times. Retrieved June 1, 2014.
  14. ^ Gottfried, Miriam (August 17, 2015). "zulily Is Lost Up the Amazon With Latest Deal". The Wall Street Journal. Retrieved August 18, 2015. (subscription required)
  15. ^ Vasan, Paula. "QVC owner to buy Zulily shopping site for $2.4 billion". CNET. Retrieved September 10, 2019.
  16. ^ "zulily Launches Private Label Credit Card - Retail TouchPoints". Retrieved October 12, 2017.
  17. ^ a b c d Ng, Serena (May 5, 2015). "zulily Cuts Its Revenue Forecast". The Wall Street Journal. (subscription required)

External links[edit]

Media related to Zulily at Wikimedia Commons