zulily

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zulily, Inc.
Public
Traded as NASDAQZU
Industry Internet, online retailing
Founded 2010
Founder Darrell Cavens, Mark Vadon
Headquarters Seattle, Washington
Area served
North America, Canada, United Kingdom, Australia, Ireland[1]
Key people
Darrell Cavens, CEO
Mark Vadon, Chairman
[2]
Products Children’s and Women's Apparel, Toys, Infant gear, Home Decor[3]
Services Flash sale notifications
Revenue $331.24 million (Year ended Dec. 30, 2012)[1]
−$10.33 million (Year ended Dec. 30, 2012)[1]
Website zulily.com

zulily is an American e-commerce company. Headquartered in Seattle, Washington, zulily sells clothing, toys, and home products.[4] zulily was started in 2009 by Blue Nile executives Mark Vadon and Darrell Cavens.[5] Its initial public offering valued the company at $2.6 billion.[6]

Business model[edit]

zulily's target audience is mothers who are on the lookout for unique brands and products for their children; their audience has also been described as "young, tech-savvy mothers".[5] Sales change daily, starting from 6 a.m. Pacific time; they hold no inventory; delivery is 10 to 14 days.[7] In 2014, half of zulily's orders came from mobile devices.[4] Sales generally last 72 hours.[8]

In 2015, it decreased the number of flash sales, in response to some customers who were overwhelmed by the amount of merchandise from which to select.[9] Retaining customers is a challenge for it: "the flash-sale website is straining to hold on to customers and realizing it may have inundated shoppers with too many deals".[9] Although revenue was up 29% in the first quarter of 2015 compared to the prior year, that was less of a huge increase than the 52% shown for the last quarter of 2014 compared to one year earlier, leading the company to lower its estimate of anticipated revenues in 2015.[9]

Although the web site for the company says they hold no inventory, in 2015 they began to hold some merchandise in warehouses to shorten the time for delivery. The company is including some established brands in addition to the emerging brands on which it had completely relied.[9]

In August 2015, zulily was purchased by Liberty Interactive's QVC division for $2.6 billion.[10]

References[edit]

  1. ^ a b c "Form S-1/A Amendment #4". Securities and Exchange Commission. November 13, 2013. Retrieved November 19, 2013. 
  2. ^ "About Us: Our Team". zulily. Retrieved August 18, 2015. 
  3. ^ "About Us". zulily. Archived from the original on January 15, 2013. Retrieved August 18, 2015. 
  4. ^ a b Cook, John (November 4, 2014). "zulily posts revenue of $285 million, tops 4.5M active customers in Q3 as half of North American sales come from mobile". GeekWire. Retrieved 20 November 2014. 
  5. ^ a b Parkhurst, Emily (August 28, 2015). "Behind the QVC deal: Zulily leadership built decade-long relationship that led to $2.4B acquisition". Puget Sound Business Journal. Retrieved August 28, 2015. 
  6. ^ González, Ángel (February 21, 2014). "Zulily: Hot site for moms hits a moment of truth | Business & Technology". The Seattle Times. Retrieved June 1, 2014. 
  7. ^ "How zulily works". zulily. Retrieved 25 July 2015. 
  8. ^ "zulily FAQ: How long do events last?". zulily. Retrieved August 18, 2015. Most events last 72 hours—then they move along to make room for something new! Occasionally events will be extended. 
  9. ^ a b c d Ng, Serena (May 5, 2015). "Zulily Cuts Its Revenue Forecast". The Wall Street Journal.  (subscription required)
  10. ^ Gottfried, Miriam (August 17, 2015). "Zulily Is Lost Up the Amazon With Latest Deal". The Wall Street Journal. Retrieved August 18, 2015.  (subscription required)

External links[edit]