Noah "40" Shebib

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40
Birth name Noah Shebib
Born (1983-03-31) March 31, 1983 (age 31)
Toronto, Ontario, Canada
Origin Toronto, Ontario, Canada
Genres Hip hop, R&B
Occupations Record producer, audio engineer, mixer
Years active 1999–present
Labels OVO Sound
Associated acts Drake

Noah Shebib, (born March 31, 1983), professionally known as 40, is a Canadian hip-hop producer, audio engineer and mixer from Toronto, Ontario. Shebib has produced for artists such as Drake, Lil Wayne, Beyonce, Alicia Keys, and Jamie Foxx. He has played a significant role in Canadian rapper/singer Drake's success in the music industry, and is one of his best friends. He is known for his downtempo, ambient style of production. He is also co-founder of Drake's October's Very Own label.

Acting[edit]

Noah Shebib began as a child actor, playing roles in television shows and films. His first role was in the 1996 “Go Eat Worms” episode of the Goosebumps television series. He also played a consistent role on the Gemini Award-winning television series, Wind at My Back. His most well known role came in his teen years, where he was featured as one of the lead males in the critically acclaimed The Virgin Suicides. He also had smaller roles in The Last Don and Perfect Pie; the latter was his last movie before he retired from acting.[1][2]

Music career[edit]

Early in Noah's career before he started crafting beats, he DJ'd under the name DJ Decibel and performed alongside MC Elite (Everett MacLean). Shebib eventually made the shift from DJ to music producer, working with local Toronto artists like Empire, Knamelis, Christopher Morales, and Saukrates. He earned the nickname “40 Days & 40 Nights” (which was later reduced to “40”) early on in his career, as he would work in the studio throughout the night, with no sleep.[3] He began working with then Degrassi star Aubrey Graham (Drake) in 2005. He was shown producing with Drake on Degrassi Unscripted. When Shebib first started working with Drake, he was originally just a recording and mixing engineer, providing no songwriting or production input at all.[4] However after the third day of work, Shebib decided to build an exclusive relationship with Drake, proclaiming that they were “going to take over the world together." [3] Shebib's big break came in 2009, when he executive produced Drake's mixtape So Far Gone with Toronto-based producer, Boi1da. He recorded and mixed every song off the mixtape, and also produced a few notable tracks such as "The Calm", "Houstatlantavegas", "Bria's Interlude" and "Successful", all of which ended up defining Drake's sound going forward.[5] He also worked on Drake’s debut album Thank Me Later, and sophomore effort Take Care (album).[6] On the latter, Shebib co produced almost every song, alongside his usual duties of recording and mixing the entire album.[7] Shebib also produced the song "I'm Single" from Lil Wayne's "No Ceilings" mixtape, "Un-Thinkable (I'm Ready)" for Alicia Keys and "Demonstrate" for JoJo. Recently Shebib has helped produce Drake's newer material, co producing the lead single "Started from the Bottom", among other records.[8] Shebib also worked on Drake's third album, Nothing Was the Same.[9][10]

Sound[edit]

Shebib is monumental in creating Drake's music, and together their "atmospheric, brooding sound has revitalised hip-hop."[4] Shebib's production is described as “sparse, ambient, slow-jam-like tracks dominated by brooding synths, minimalist piano or guitar parts, stripped-down, often muffled drums, and cinematic atmospheric treatments."[4] An example is the song Marvin's Room, where Shebib mixed the record so that it is "very dark and quiet and muddy and with the vocals cutting through like a razor" and is notorious for being heavy on the low end.[4]

OVO[edit]

Shebib, along with Drake and Oliver El-Khatib, founded the OVO record label in 2012. Music produced under the imprint is uploaded to the label's blog site for streaming, before the album is officially released.[11] One example is the single Marvin's Room, which was first posted to the blog site five days after its conception, before it was even slated to be a single off the album.[4]

Personal life[edit]

In 2005, at the age of 22, Shebib was diagnosed with multiple sclerosis.[3][12] His personal story is featured on the National Multiple Sclerosis Society website, where he outlines his experiences with the disease, hoping that by creating awareness and “improving connections and knowledge about MS, we can end the disease." [12] He is close friends with Drake. Noah Shebib is of Lebanese and Scottish heritage.[13] Noah Shebib's mother, Tedde Moore, was also diagnosed with multiple sclerosis, and she too was an actor.[12]

Discography[edit]

References[edit]

  1. ^ Noah's acting career "IMDB". Accessed on April 7, 2010.
  2. ^ The Acting Career of Drake's Producer Noah "40" Shebib "Complex". Accessed on August 14, 2013
  3. ^ a b c Tinker, Ben (2012-04-17). "The beat goes on for music producer diagnosed with multiple sclerosis". CNN. Retrieved 2012-04-17. 
  4. ^ a b c d e Noah '40' Shebib: Recording Drake's 'Headlines' "Sound On Sound". Accessed on August 14, 2013.
  5. ^ Noah "40" Shebib interview on Take Care by Drake. "GQ". Accessed on August 14, 2013.
  6. ^ Noah Shebib Credits. "AllMusic". August 14, 2013.
  7. ^ Drake - Take Care Album Credits "Hip Hop n More". Accessed on August 14, 2013.
  8. ^ TBTENTGROUP. "Noah "40″ Shebib talks "Started from the Bottom" and Drake’s new album with Hollywood Reporter". Hip Hop Vibe. Retrieved 25 March 2013. 
  9. ^ The Drake Dream Team. "The Hollywood Reporter". Accessed on August 14, 2013.
  10. ^ Drake's New Album. "The Huffington Post". Accessed on August 14, 2013.
  11. ^ OVO Blog "October's Very Own". Accessed on August 14, 2013.
  12. ^ a b c Noah "40" Shebib: The rap on MS "National MS Society". Accessed on August 14, 2013.
  13. ^ http://www.complex.com/music/2011/11/interview-noah-40-shebib-talks-take-care-drake/page/2