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BTS Meal

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A BTS meal as served in Indonesia

The BTS Meal was a meal sold by the international fast food chain McDonald's in collaboration with the South Korean boy band BTS. Consisting of Chicken McNuggets, medium French fries, a medium Coca-Cola, and two spicy dipping sauces (Sweet Chili and Cajun), the BTS Meal was introduced on May 26, 2021 to June 20, 2021 in select countries and eventually reached a total of fifty countries.

Product description

BTS set a new record when they collaborated with the leader of the global fast-food chain McDonald’s to create The BTS Meal. Not only did The BTS Meal sell out in mere hours but the sales also caused a BTS craze in nearly 50 countries. The BTS Meal proves that the K-pop wave has reached a whole new level. The BTS Meal consists of a 10- or 9-piece Chicken McNuggets,[1] medium French fries, a medium Coke, and Sweet Chili and Cajun dipping sauces inspired by "popular McDonald’s South Korean recipes".[2]

History

South Korean boy band BTS

BTS further cemented their status as global icons through a collaboration with the global fast-food chain McDonald’s. A representative from BTS’s agency, Big Hit Entertainment, announced the collaboration through an official statement. BTS’s fandom could purchase The BTS Meal coupon through a food ordering service prior to the official exclusive release.

Depending on the countries and location, The BTS Meal was available via dine-in, take-out, drive-through, and app-based orders, and it was only available during regular hours. The collaboration was the third collaboration for McDonald’s.The BTS Meal was first released on May 26, 2021,[3][4] in select countries, including the United States, Austria, the Bahamas, Brazil, Canada, Colombia, the Dominican Republic, Indonesia, Israel, Malaysia, Paraguay, the Philippines, and Sint Maarten.[5] By late June, the meal had been released in fifty countries.[6] Amidst the COVID-19 pandemic, massive crowds in Indonesia reportedly forced the temporary closure of many outlets,[7] whereas in Singapore, the meal could only be ordered via delivery to prevent crowding at outlets due to the pandemic.[8] Upon its release, the BTS-inspired packaging that the meal is served in was listed for resale on several e-commerce platforms;[1] one Carousell user in Singapore reportedly set an asking price of a few billion dollars.[9] The promotion was discontinued on June 20, 2021.[10]

Reception

Writing for the Chicago Tribune, Louisa Chu found the dipping sauces "smooth, but unsurprising".[11] Rebecca Alter of Vulture praised McDonald's business acumen, while stating that the collaboration "made me optimistic for the future of musician promos at chains".[12] William Mullally of Esquire Middle East described the Cajun dipping sauce as "the stuff of fast food greatness".[13]

The release reached over a million sales in South Korea alone,[14] arriving at 2021, according to the fast food chain itself, a significant increase in sales of the franchise itself.[15]

The surge in the popularity of the BTS Meal prompted some McDonald's outlets in Indonesia to close down in fear of the COVID-19 pandemic also due to the mesmerizing sales of the meal.

See also

References

  1. ^ a b Haasch, Palmer (May 29, 2021). "BTS McDonald's meal sauces and packaging are selling for more than double the sale price on eBay as fans race to collect the limited-edition collab". Insider.
  2. ^ Shanfeld, Ethan (April 19, 2021). "BTS Meal Coming to McDonald's in May". Variety.
  3. ^ "McDonald's to launch BTS meal beginning May 26". UPI. Retrieved 2022-02-22.
  4. ^ Teen, Vanity (2021-05-28). "Make My BTS Meal A Fashion Combo🍟🥤😎: The New Meal Also Features The Launch Of Special Merch Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine". www.vanityteen.com. Retrieved 2022-02-22.
  5. ^ Utomo, Delfina (April 22, 2021). "McDonald's announces BTS Meal to be released in Singapore on May 27". Time Out.
  6. ^ Cannon, Matt (June 22, 2021). "McDonald's BTS Meal is Different Depending Where You Buy It—Here's How". Newsweek.
  7. ^ Bengali, Shashank (June 11, 2021). "McDonald's in Indonesia are forced to close after a 'BTS Meal' frenzy that violated Covid measures". The New York Times.
  8. ^ Yip, Jieying (June 21, 2021). "McDonald's BTS Meal Sells Out In 5 Mins; No BTS Logo Paper Bag". 8 Days.
  9. ^ "McDonald's BTS Meal lands in Singapore – without the band-themed paper bag". Channel News Asia. June 21, 2021.
  10. ^ Tyko, Kelly. "McDonald's BTS meal is here through June 20 with McNuggets and spicy dipping sauces". USA TODAY. Retrieved 2022-02-02.
  11. ^ Chu, Louisa (May 26, 2021). "We try the new McDonald's BTS Meal. Spoiler alert: It's all about the sauce". Chicago Tribune.
  12. ^ Alter, Rebecca (May 27, 2021). "It's True: BTS and McDonald's Are the Dream Combo Meal". Vulture.
  13. ^ Mullally, William (June 1, 2021). "Review: Yep, you really need to try the BTS Meal at McDonald's UAE". Esquire Middle East.
  14. ^ "Esto ganó BTS sólo en Corea gracias al Meal de McDonald's". Nación Rex (in Spanish). Retrieved 2022-02-22.
  15. ^ "McDonald's says BTS Meal played a "significant" role in recent sales surge". NME. 2021-07-29. Retrieved 2022-02-22.
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