Richard and Maurice McDonald

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Richard McDonald
Born Richard James McDonald
(1909-02-16)February 16, 1909
Manchester, New Hampshire, U.S.
Died July 30, 1998(1998-07-30) (aged 89)
Bedford, New Hampshire, U.S.
Resting place
Mount Calvary Cemetery
Manchester, New Hampshire, U.S.
Nationality American
Other names Dick McDonald
Occupation Entrepreneur
Maurice McDonald
Born Maurice James McDonald
(1902-11-26)November 26, 1902
Manchester, New Hampshire, U.S.
Died December 11, 1971(1971-12-11) (aged 69)
Riverside, California, U.S.
Resting place
Mount Calvary Cemetery
Manchester, New Hampshire, U.S.
Nationality American
Other names Mac McDonald
Occupation Entrepreneur

Richard James "Dick" McDonald (February 16, 1909 – July 14, 1998) and his brother, Maurice James "Mac" McDonald (November 26, 1902 – December 11, 1971) were early American fast food pioneers, who established the first McDonald's restaurant at 1948 North E Street and West 14th Street in San Bernardino, California (at 34°07′32″N 117°17′41″W / 34.1255°N 117.2946°W / 34.1255; -117.2946) in 1940.[1]

Early life[edit]

The McDonald brothers' parents were immigrants from Ireland and were of proven Irish ancestry,[2] their father worked as a shift manager in a New Hampshire shoe factory. In the late 1920s, the brothers moved together to California, where they opened their first hot dog stand (no hamburgers were on the menu) in Pasadena in 1937. It was a typical drive-in of its era, where drivers parked their cars and carhops came to take their orders. In 1940, they closed the hot dog stand and opened a larger restaurant in San Bernardino, offering hot dogs, burgers and barbecue.

Franchise history[edit]

The McDonald brothers began franchising their successful restaurant chain in 1953, beginning in Phoenix, Arizona with Neil Fox.[1] The brothers' goal was to make one million dollars before they were fifty. At first, they only franchised the system, rather than the name and atmosphere of their restaurant. Later, the brothers started franchising the entire concept.

The McDonald's Museum, Des Plaines, Illinois in the style of an original McDonald's.

Franchised McDonald's Restaurants were built to a standard design, created by Fontana, California architect Stanley Clark Meston and featuring Richard's suggestion of the Golden Arches. In the early days, there were two arches—one on each side of the building. The arches were lined with pink neon that flashed sequentially and, when seen at an angle, formed the letter "M" for McDonald's.

The second franchised restaurant was opened at 10207 Lakewood Blvd. at Florence Ave. in Downey, California (at 33°56′50″N 118°07′06″W / 33.9471°N 118.1182°W / 33.9471; -118.1182), the same year. As of 2012, the Downey restaurant remains the oldest operating McDonald's franchise.[3] Additional franchises were granted for stores in Azusa, Pomona and Alhambra, California, in 1954.

Ray Kroc[edit]

In 1954, Ray Kroc became inspired by the evident financial success of the brothers' concept, immediately grasping the restaurants' enormous potential. He partnered with the brothers, and within a few years turned their small idea into the huge franchise that would become the McDonald's Corporation.[4] The franchiser took 1.9 percent of the gross sales, of which the McDonald brothers got 0.5 percent.[4]

Kroc became frustrated with the brothers' desire to maintain only a small number of restaurants. In 1961, he purchased the company from the brothers for $2.7 million.[4]

Legacy[edit]

The San Bernardino store was demolished in 1976 (or 1971, according to Juan Pollo) and the site was sold to the Juan Pollo restaurant chain. It now serves as headquarters for the Juan Pollo chain, as well as a McDonald's and Route 66 museum.[5]

On November 20, 1984, having been the first cook behind the grill, Richard McDonald was served the ceremonial 50,000,000,000th (50 billionth) McDonald's hamburger by Ed Rensi, then president of McDonald's USA, at the Grand Hyatt hotel in New York City.[6][7][8]

Deaths[edit]

Maurice J. McDonald died in Riverside, California, on December 11, 1971, at the age of 69. His younger brother, Richard, died in Manchester, New Hampshire, on July 30, 1998, at the age of 89.[7][9]

Richard's wife, Dorothy, died soon after. Richard and Dorothy were survived by Dorothy's son, Gale French.[10]

References[edit]

  1. ^ a b http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html
  2. ^ http://www.cowhampshireblog.com/2011/03/04/manchester-new-hampshire-restaurant-innovators-richard-dick-and-maurice-mac-mcdonald/
  3. ^ http://www.preservationnation.org/travel-and-sites/sites/western-region/oldest-surviving-mcdonalds.html
  4. ^ a b c Business Stories of All Time: Ray Kroc; John Wiley & Sons; 1996.
  5. ^ "McDonalds Museum". Juan Pollo. Retrieved 2012-05-14. 
  6. ^ Anderson, Susan Heller; David W. Dunlap (1984-11-21). "NEW YORK DAY BY DAY; 50 Billion and Still Cooking". The New York Times. Retrieved 2012-05-14. 
  7. ^ a b "Restaurant Innovator Richard McDonald Dies at 89: Pioneered McDonald's, World's Largest Restaurant System". Hotel Online. July 1998. Retrieved 2012-05-14. 
  8. ^ picture and story in Spanish language, May 30, 2004 at El Mundo.
  9. ^ Gilpin, Kenneth N. (1998-07-16). "Richard McDonald, 89, Fast-Food Revolutionary". The New York Times. Retrieved 2012-05-14. 
  10. ^ "Fast food supremo dies" July 15, 1998. BBC News. Accessed January 6, 2007.

External links[edit]