McCafé

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McCafé
Type Subsidiary Of McDonald's
Industry Restaurants
Founded Melbourne, Victoria, Australia in 1993
Founder(s) Dick and Mac McDonald McDonald's restaurant concept;
Ray Kroc, McDonald's Corporation founder;
Ann Brown, McDonald's franchisee.
Headquarters Oak Brook, Illinois, USA
Area served Worldwide
Key people James A. Skinner
(Chairman & CEO);
Ann Brown
Products Coffee
Website McDonalds.com

McCafé is a coffee-house-style food and drink chain, owned by McDonald's. Created and launched in Melbourne, Australia in 1993 by McDonald's Licensee Ann Brown,[1] the chain reflects a consumer trend towards espresso coffees.[2]

Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonalds[3] and, by 2003, were the largest coffee shop brand in Australia and New Zealand.[4]

International expansion[edit]

A cup of hot chocolate sold in Canada under the McCafé brand
A McCafé in Philippines

The first one in the United States opening in Chicago, Illinois, in May 2001 when there were about 300 worldwide.[5] In 2004 McCafé opened in Costa Rica. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops.[6] Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.[7]

In June 2006 the very first McCafé in Bulgaria opened at the Mall of Sofia.

McCafé arrived In Paraguay in 2007.

McDonald's introduced a coffee line called "McCafé" nationwide in the United States.[8] Unlike in other countries, "McCafé" is just a line of special drinks, not a full coffee shop.

In August 2008, McDonald's expanded their McCafé concept to South Africa, where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country.[9] At the end of 2009 McCafé drinks were available at McDonald's restaurants in the U.S.A. McCafé opened in El Salvador on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.

McCafé opened in Madrid, Spain on June 28, 2008, located in McDonald's Montera resraurants.

In 2011 McDonald's started expansion of McCafé in Ukraine. There are 6 McCafés in Kyiv, 1 in Lviv, 1 in Odesa, 1 in Dnipropetrovsk and 1 in Kharkiv as for January, 2014.

In July 2010 the McCafé added real fruit smoothies to their drink list. In November 2010 they added mocha and hot chocolate to their drink list. In July 2011 they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.

On November 7, 2011, McDonald's Canada launched McCafé across the nation after being available only in select stores prior to this announcement.[10] With the introduction of McCafé in Canada, participating McDonald's stores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus.[11] With McCafé, McDonald's is now in direct competition with Coffee Time, Country Style, Second Cup, Starbucks, Tim Hortons, and Timothy's in the Canadian coffee market.

On June 16, 2012, McDonald's launched the first McCafé Malaysia in Kota Damansara, with a few others subsequently opening in the Bandar Utama, Subang Jaya, Titiwangsa, and Taman Connaught outlets - all currently located in Klang Valley as well as in Greenlane, Birch House, IJM Promenade and Penang International Airport - all in Penang.

In December 2012, McDonald's announced that it would be bringing the McCafé brand and line of products to all of the McDonald's restaurants in the United Kingdom. This would include the addition of iced frappés, iced fruit smoothies and a rebranding of the standard McDonald's coffee to "McCafé."

On October 14, 2013, McDonald's launched the first McCafé India in the South Mumbai district of Mumbai.

See also[edit]

References[edit]

  1. ^ "McDonald's Opens First McCafe in U.S.". Entrepreneur.com. 2001-05-14. Retrieved 2008-04-23. 
  2. ^ Danielle Veldre (2002-07-01). "McDonald's Brews Strong Push into Cafe Market". B&T. Retrieved 2008-04-23. [dead link]
  3. ^ "McDonald's Trials McCafe in the US". Drinks Business Review. 2005-10-13. Retrieved 2008-04-23. [dead link]
  4. ^ Bruce Horovitz (2003-05-20). "It's Back to Basics for McDonald's". USA Today. Retrieved 2008-04-23. 
  5. ^ Chris Rugaber (2001-04-30). "McDonald's Opens McCafe". The Motley Fool. Retrieved 2008-04-23. 
  6. ^ Kanako Takahara (2007-08-30). "McCafe Aims for Slice of Coffee Shop Pie". Japan Times. Retrieved 2008-04-23. 
  7. ^ "McDonald's Q1 2008 Earnings Call Transcript". Seeking Alpha. 2008-04-22. Retrieved 2008-04-23. 
  8. ^ "McDonald's brews up anti-coffee snob ad blitz". Reuters. 2008-09-19. 
  9. ^ http://www.mcdonalds.co.za
  10. ^ McDonald’s® Canada accelerates beverage growth strategy with national launch of McCafé® brand
  11. ^ McCafé® Canada Product Page

External links[edit]