Chesterfield (cigarette)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Chesterfield cigarette

Chesterfield is a brand of cigarette made by Altria. It was named for Chesterfield County, Virginia. It was one of the most recognized brands of the early 20th century, but sales have declined steadily over the years. Chesterfields were originally produced by the Liggett & Myers Tobacco Company. In 1999, Liggett sold the L&M, Lark and Chesterfield brands to Philip Morris Companies Inc. The brand is still being made today; it is still popular in Europe, but has been absent from U.S. advertising for many years.

Radio & TV sponsorships[edit]

In the 1930s and 1940s, Chesterfield sponsored popular radio programs. The Chesterfield Hour featured big bands such as those of Paul Whiteman, Glenn Miller and Harry James.[1] The Chesterfield Supper Club (1944-1949) featured Perry Como and Jo Stafford with Peggy Lee replacing Stafford on some episodes beginning in 1948.[2] Johnny Mercer originally wrote his song "Dream (When You're Feeling Blue)" as a theme song for the Chesterfield radio program.[3]

Liggett & Myers sponsored Dragnet, both on radio and on TV, during the 1950s. The 1954 theatrical version of Dragnet also had Chesterfield product placements, such as advertisements in scenes taking place at drug stores and news counters, or cigarette vending machines. Jack Webb as Sgt. Joe Friday was seen smoking Chesterfields in the movie and TV series. Also in the 1950s, Gunsmoke on both radio and TV was similarly sponsored primarily by Chesterfields and L&Ms. At the end of The Twilight Zone, for several seasons Rod Serling frequently smoked and promoted Chesterfields.

In the 1940s and 1950s Ronald Reagan, Bob Hope, Bing Crosby, Perry Como, and Arthur Godfrey were among Chesterfield's official spokesmen, Chesterfield being one of the primary sponsors of the radio and TV programs of these stars during that time. Donald Fagen is also known for smoking Chesterfield.

In popular culture[edit]

Classic 20th century advertisement of Chesterfield cigarettes

Ian Fleming frequently makes references to different smoking products in his famous James Bond novels. The Chesterfield brand of cigarette are portrayed as one of Bond's favorites as seen in the 1959 book Goldfinger. In this novel, James Bond demands of Goldfinger's servant, "Oddjob, I want a lot of food, quickly. And a bottle of bourbon, soda and ice. Also a carton of Chesterfields, king-size..."[4]

In Quentin Tarantino's 1992 movie Reservoir Dogs, Mr. White offers Mr. Pink a Chesterfield cigarette in an attempt to calm him. In another Tarantino-penned movie, 1993's True Romance, Clarence Worley's father, Clifford, smokes a Chesterfield before his execution at the hands of Blue Lou Boyle's consigliere, Vincenzo Coccotti.

In Donald Fagen's 1982 title track of The Nightfly; "I've got plenty of java and Chesterfield Kings"

In Jack Clayton's 1974 adaptation of The Great Gatsby, Gatsby (Robert Redford) splits the last Chesterfield in his pack with Nick Carraway (Sam Waterston) while the two chat on Carraway's porch.

References[edit]

  1. ^ "Music: New King". Time. November 27, 1939. Retrieved July 22, 2011. 
  2. ^ Dunning, John. (1998). On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press. ISBN 978-0-19-507678-3. P. 152.
  3. ^ Gilliland, John (1994). Pop Chronicles the 40s: The Lively Story of Pop Music in the 40s (audiobook). ISBN 978-1-55935-147-8. OCLC 31611854.  Tape 1, side B.
  4. ^ Fleming, Ian (1959). Goldfinger. London: Jonathan Cape. p. 194. ISBN 9781612185507.