Daring Fireball

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Daring Fireball
DaringFireball logo.png
Web address DaringFireball.net
Type of site
Available in English
Alexa rank
positive decrease 14,555 (April 2014)[1]

Daring Fireball is the web site of John Gruber, an Apple enthusiast and writer. Daring Fireball hosts Gruber's opinions in the form of a blog, and also some of Gruber's software. In April 2006, it became Gruber's full-time job, funded by advertisement revenue, membership fees, T-shirt sales, and donations from software projects also hosted on the site, like Markdown.[2][3]

Gruber has also had several podcast appearances and a Macworld Expo panel spot.[4] Gruber covered WWDC 2006 on location.

Style and content[edit]

Gruber has described his Daring Fireball writing as a "Mac column in the form of a weblog".[5] The site is written in the form of a tumblelog with occasional articles that discuss Apple products and issues in related consumer technology.

Common article subjects are the media's reflections on Apple (especially refuting of myths and misunderstandings), user interfaces (and the consistency thereof), software development and emerging Mac applications. Gruber also runs a linklog called The Linked List, posting brief commentary between the longer articles on the front page.

The blog has no option to leave public comments. Instead, Gruber encourages people to send him their comments by e-mail. However third-party Chrome/Safari extensions ("Daring Fireball with Comments") have retrofitted the ability to comment back into the site.[6] [7]


The original Daring Fireball T-shirt

Since 2004, Gruber has solicited memberships,[8] where readers donate an amount of money annually to show support for Gruber's writing and also to gain access to other perks. The perks included more detailed feeds, but Gruber has downplayed the importance of the extra features, comparing them to "PBS tote bags".[9] Daring Fireball logo T-shirts are also sold, which include a membership and a discount on further T-shirts. All of the site's content is freely available, and in August 2007, Gruber made all of the site's feeds freely available as well, and each week the feed features a sponsor.[10]

Gruber's last account of his part-time Daring Fireball income called it a substantial side income, short of a full-time salary.[3] For most of the time when Daring Fireball was a part-time project, Gruber worked as an independent web designer; between late 2005 and April 2006, Gruber's main job was at Joyent where he helped with the TextDrive acquisition.

Since 2006,[11] the site displays advertisements from The Deck, an advertising network serving sites like A List Apart and 37signals in addition to Daring Fireball. In addition to this, many Amazon.com links carry Daring Fireball's referral ID, and the site's preferences include a choice of local Amazon store.

As of May 2014, Gruber charges $9,500 per week for RSS feed sponsorship which includes a "promotional item during the week" and a "linked list item" to the sponsor at the end of the week.[12]


  1. ^ "Daringfireball.net Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Gruber, John (2006-04-20). "Initiative". Daring Fireball. Retrieved 2007-08-17. 
  3. ^ a b Gruber, John (2005-10-27). "Membership Numbers". Daring Fireball. Retrieved 2007-08-17. 
  4. ^ Gruber, John (2007-01-15). "Daring Fireball Live at Macworld Expo 2005". Daring Fireball. Retrieved 2007-08-17. 
  5. ^ Gruber, John (2003-07-08). "Independent Days". Daring Fireball. Retrieved 2007-08-17. 
  6. ^ "Daring Fireball with Comments add-in". Retrieved 2013-05-07. 
  7. ^ "CultofMac article discussing Comments add-in". Retrieved 2013-05-07. 
  8. ^ Gruber, John. "Membership Information". Daring Fireball. Retrieved 2007-08-17. 
  9. ^ Gruber, John (2004-06-16). "Something Daring". Daring Fireball. Retrieved 2007-08-17. 
  10. ^ Gruber, John (2007-08-16). "Feedback". Daring Fireball. Retrieved 2007-08-17. 
  11. ^ Gruber, John (2006-02-02). "Bedecked". Daring Fireball. Retrieved 2008-10-23. 
  12. ^ Gruber, John. "Sponsorship". Daring Fireball. Retrieved 2014-03-23. 

External links[edit]