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A gravure idol (グラビアアイドル gurabia aidoru?), often abbreviated to gradol (グラドル guradoru?), is a Japanese female model who primarily models in magazines, especially those marketed to men, photobooks or DVDs. Gravure idols, in most cases, emphasize their sexual attractiveness and often model in swimsuits.
"Gravure" (グラビア) is Wasei-eigo term from "Rotogravure" a type of intaglio printing process that was once a staple of newspaper photo features. The rotogravure process is still used for commercial printing of magazines, postcards, and cardboard product packaging.
Gravure idols appear in a wide range of photography styles and genres. Their photos are largely aimed at male audiences. Contrary to popular foreign belief, gravure idols never appear fully nude in their photos but their poses often can be labeled as semi-provocative.
Gravure models may be of any age but usually range from their late teens to their mid-twenties. In addition to appearing in mainstream magazines, gravure idols often release their own professional photobooks and DVDs for their fans. Many popular female idols in Japan launched their careers by starting out as gravure idols.
Gravure models are commonly photographed wearing bikinis or lingerie, but may also appear wearing schoolgirl uniforms, Japanese street fashion, and kimonos. Since 2008, ZAKZAK magazine has awarded a Gravure Idol Award.
In the Philippines
In 2012, Summit Media, the publisher of FHM Philippines release the first gravure book featuring Korean Model/DJ Jinri Park entitled Jinri Expirience, and later actress Ellen Adarna on A Weekend With Ellen in 2013. In late 2014, FHM release Mini-gravure book attached with the magazine, notably featuring Roxanne "Roxee B" Barcelo. In 2015 FHM shifts their "Online Babe" section into the "#NewCrush" featuring Filipina Korean newcomer model Yuri Choii, and later former Pinoy Big Brother: Teen Clash 2010 housemate and UST volleyball player Tricia Santos, which become instant hit to the FHM fans.
List of gravure idols
- Japanese idol
- Junior idol
- List of gairaigo and wasei-eigo terms
- Pin-up girl – contrastable, but older cultural phenomenon in the Western world
- Sexual objectification
Media related to Gravure idols from Japan at Wikimedia Commons
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