KENO, Las Vegas' first successful radio station, was founded in Fall 1940 by Laura Belle and Maxwell Kelch. (John Heaton had operated KGIX from 1930-35, but low power and limited hours made it unprofitable.) For much of its early history, KENO broadcast out of the El Rancho Vegas on Las Vegas Boulevard. Southern Nevada's first radio show was called "Listen Ladies" and was hosted by Laura Belle Kelch. Listen Ladies provided home and household advice to women in the 1940s.
The station played top 40 from the 1950s to the early 1980s, using the slogan "Music Radio 1460" in the 1960s & 1970s. KENO also had an FM station at 92.3, until 1982 when it changed its call sign to KOMP and began playing album-oriented rock. KENO 1460 switched to AC/oldies in the early 1980s and then went to the straight oldies format in the latter part of the decade around 1987 and 1988. The oldies format lasted until 1993.