|Branding||CW 31 (general)
Good Day Sacramento (morning newscasts)
CW 31 News (evening newscasts)
|Slogan||Where You Get More In The Morning|
|Channels||Digital: 21 (UHF)
Virtual: 31 (PSIP)
(Sacramento Television Stations, Inc.)
|First air date||October 5, 1974|
|Call letters' meaning||MAXimum Entertainment
(per old station advertisement)
|Former callsigns||KMUV-TV (1974-1981)
|Former channel number(s)||Analog:
31 (UHF, 1974-2009)
|Former affiliations||Independent (1974-1995)
The WB (1995-1998)
|Transmitter power||1000 kW|
KMAX-TV (branded on-air as CW 31) is the CW-owned-and-operated television station in Sacramento, California. It broadcasts a high definition digital signal on UHF channel 31 (virtual channel 31.1 via PSIP) from a transmitter in Locke. Owned by the CBS Television Stations subsidiary of CBS Corporation, KMAX-TV is sister to CBS owned-and-operated station KOVR and both stations share studios on KOVR Drive in West Sacramento.
|Channel||Video||Aspect||PSIP Short Name||Programming|
|31.1||1080i||16:9||KMAX-DT||Main KMAX-TV programming / The CW|
As part of the analog television shutdown and digital conversion, KMAX-TV shut down its analog transmitter on June 12, 2009, and continued to broadcast its digital signal on its pre-transition digital channel 21. However, through the use of PSIP, digital television receivers display KMAX-TV's virtual channel as 31.
KMAX originally went on the air under the KMUV-TV callsign on October 5, 1974, operating from a studio facility located off of Highway 160 in Sacramento. The station was originally owned by legendary television producer Norman Lear, and had carried an all-movie format to counter-program against the area's other established stations, particularly then-independent station KTXL (now affiliated with Fox). However on May 1, 1976, KMUV abandoned its all-movie format and largely began to air Spanish-language programming, along with some English-language religious programming (such as The PTL Club). On April 2, 1981, Koplar Broadcasting (then-owner and founder St. Louis' KPLR-TV) purchased channel 31 and relaunched it on April 6 of that year under the callsign KRBK-TV (the callsign was named for company founder Harold Koplar's son, Robert "Bob" Koplar), formatted as an English-language general entertainment independent station to compete directly with KTXL.
Pappas Telecasting Companies purchased KRBK in 1994. On January 11, 1995, the station changed its call letters to KPWB-TV (for Pappas WB) to reflect its affiliation with The WB Television Network, which launched that same day. Paramount Stations Group bought the station in January 1998, thus resulted in an affiliation swap with KQCA on January 5 of that year, that saw the UPN affiliation move to channel 31, which assumed the present callsign KMAX-TV, while The WB affiliation moved to KQCA. With Paramount's ownership stake in UPN, KMAX became the first station in Sacramento to be owned and operated by a major network. Viacom acquired CBS in 1999, merging Paramount Stations Group with CBS' owned-and-operated stations to form the Viacom Television Stations Group.
Channel 31 was the flagship television home of the NBA's Sacramento Kings from the 1988-89 season until the middle of the 2002-03 season, when the team's owners, the Maloof family, terminated the station's contract due to the station selling ads featuring the team without the Kings' permission. KMAX remains the local over-the-air affiliate of the San Francisco Giants Major League Baseball franchise. It also held local broadcast rights to the Oakland Athletics before that team moved all its telecasts to regional sports network Comcast SportsNet California in 2009.
In May 2005, Viacom purchased KOVR from the Sinclair Broadcast Group, creating a duopoly with KMAX; the station also relocated to KOVR's studios in West Sacramento. Seven months later, Viacom divested itself of CBS due to the company's split into two separate entities (one of which retained the Viacom name), KOVR and KMAX, along with the other CBS and UPN stations operated by Viacom, became part of the newly formed CBS Corporation.
With the merger of UPN and the WB on into The CW, owned by a joint venture of Warner Bros. and CBS, KMAX, as a CBS-owned UPN affiliate, was the natural choice to become the market's affiliate of the new network, and was a charter affiliate of the network on September 18, 2006. The station changed its on-air branding from "UPN 31" to "CW31" one month before the The CW's September 18 launch to reflect this.
As the Sacramento affiliate of The CW, KMAX-TV airs the Saturday morning Vortexx lineup, but on a four-hour broadcast delay, running from 11:00am - 4:00pm.
|This section requires expansion. (April 2010)|
KMAX-TV presently broadcasts a total of 38 hours of local newscasts each week (with six hours on weekdays and four hours on weekends); the station does not broadcast any local newscasts on weekend evenings. KMAX is also one of only four CW affiliates that produce a local newscast on weekend mornings, alongside WGN-TV/Chicago, KTLA/Los Angeles and XETV-TV/Tijuana-San Diego. The station's morning newscast Good Day Sacramento (which debuted in 1995), consistently ranks as the Sacramento area's second highest-rated morning news program – among both local or network shows – behind Today on NBC affiliate KCRA-TV.
After Viacom's acquisition of KOVR, KMAX's news department was merged with KOVR, with reporters appearing on both stations and the Good Day Sacramento set was relocated into the KOVR studio facility. While it does hinder both stations, KOVR and KMAX each produce a weekday morning news block from 5:00 to 7:00 a.m., though KMAX's morning newscast starts at 4:30 and ends at 10:00 a.m. The station expanded its news programming in 2003 with a non-traditional late evening newscast called Good Evening Sacramento, this program was cancelled the following year.
On January 11, 2008, KOVR/KMAX management announced on a viewer blog that KOVR would begin producing a primetime newscast on KMAX-TV. However, owing to cutbacks ordered by CBS corporate management, plans for this broadcast were shelved in late summer 2008. On June 1, 2009, KMAX-TV began broadcasting Good Day Sacramento in high definition; footage shot in-studio is broadcast in high definition, while all news video from on-remote locations was initially broadcast in standard definition. Both KMAX-TV and KOVR currently utilize high-definition cameras for field reports, with video downconverted to widescreen standard definition.
On June 4, 2012, KMAX-TV debuted a half-hour 11 p.m. newscast weeknights produced by KOVR, becoming the station's first traditional evening newscast in over a decade since the 2000 cancellation of UPN 31 Action News; unlike most CW affiliates, the program broadcasts in the traditional late evening news time slot of 11 p.m., due to KOVR's hour-long newscast at 10 p.m.
- 31 News (1980s-1995)
- Good Day Sacramento (1995–present, morning newscast)
- 31 Action News (1996–1998)
- UPN 31 Action News (1998–2000)
- Good Evening Sacramento (2003–2004)
- CW 31 News (2012–present, evening newscast)
- CW 31 News Good Day Sacramento - 4:30-10:00 a.m.
- CW 31 News at 11:00 - 11:00-11:35 p.m.
- CW 31 News Good Day Sacramento - 7:00-11:00 a.m.
- Christina Anderson - weeknights at 11:00 p.m.
- Amy Carabba - weekend mornings on Good Day Sacramento (7:00-11:00 a.m.); also reporter
- Marianne McClary - weekday mornings on Good Day Sacramento (4:30-9:00 a.m.)
- Julissa Ortiz - weekday mornings on Good Day Sacramento (5:00-10:00 a.m.)
- Ken Rudulph - weekday mornings on Good Day Sacramento (5:00-9:00 a.m.)
- Cody Stark - weekend mornings on Good Day Sacramento (7:00-11:00 a.m.); also reporter and weather anchor
- Lori Wallace - weekend mornings on Good Day Sacramento (7:00-11:00 a.m.); also reporter
- Weather team
- Dave Bender - chief meteorologist; weeknights at 11:00 p.m.
- Cody Stark - weather anchor; weekend mornings on Good Day Sacramento (7:00-11:00 a.m.)
- Laura Skirde (AMS Seal of Approval) - meteorologist; weekday mornings on Good Day Sacramento (7:00-10:00 a.m.)
- TBD - meteorologist; weekday mornings on Good Day Sacramento (4:30-7:00 a.m.)
- Tina Macuha - weekday mornings on Good Day Sacramento (4:30-10:00 a.m.)
- Courtney Dempsey - weekday mornings on Good Day Sacramento (5:00-10:00 a.m.)
- Mark S. Allen - weekday morning entertainment reporter (4:30-10:00 a.m.); also host of Mark at the Movies
- Sean Bennett - general assignment reporter
- Cambi Brown - general assignment reporter
- Melissa Cabral - general assignment reporter
- Nick Janes - general assignment reporter
- Kristin Marshall - general assignment reporter
- Alan "The Intern" Sanchez - weekend morning reporter (7:00-11:00 a.m.)
- Spanish-language interpreters
- Martha Garcia - Spanish language interpreter
- Xavier Altimiras Lupon - Spanish language interpreter
- Andres Marquez - Spanish language interpreter
- Flavio Soria - Spanish language interpreter
- Sam Pinilla - Spanish language interpreter
Additional news personnel from KOVR are also used, see the KOVR article for a complete listing.
Former on-air staff
- Christine Craft (1985–1990 as anchor; known for her lawsuit against previous employer Metromedia, now as a fill-in talk host on KGO-AM/San Francisco)
- Sharon Ito (1993–1996 as anchor; now at KXTV)
- Cristina Mendonsa (as news writer; now anchor at KXTV)
- Grant Napear (1987–1995 as sports anchor; now at KHTK and is also the play-by-play announcer for the Sacramento Kings)
- Nick Toma (1998–2011 as morning anchor of Good Day Sacramento)
- Sacramento.CBSLocal.com - Official website for KOVR/KMAX-TV
- GoodDaySacramento.CBSLocal.com - Official website for Good Day Sacramento
- Query the FCC's TV station database for KMAX-TV
- BIAfn's Media Web Database -- Information on KMAX-TV