California Music Channel

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For other uses, see CMC (disambiguation).

California Music Channel (CMC-TV) is an American music video service based in the San Francisco Bay Area.[1] It is one of the world’s longest running local music video television stations.[1] The live broadcasts feature on-camera disc jockeys, audience participation, and contemporary music videos. It is owned by CMC Broadcasting Company, Inc. Since 1984, CMC is broadcast on independent station KTSF.

History[edit]

1981-1982[edit]

CMC-TV was founded on August 31, 1981 by Rick Kurkjian, debuting on March 1, 1982 as a half hour show telecast twelve times per week on Teleprompter Cable Oakland Channel 12. The notion of a Bay Area Interconnect was developed early on as CMC expanded by doing local original cable channels on Concord TV Cable Ch. 11, Viacom Cable of San Francisco Ch 6, Viacom of Marin and Castro Valley Cable TV. After a little more than a year on the local cable channels CMC started running a Saturday night version of the program on KCSM-TV Ch 60 in San Mateo. The CMC broadcast was simulcast in stereo on KCSM-TV's sister station, KCSM-FM 91.1.

1983[edit]

In 1983, KCSM-TV was one of a handful of Educational-access television stations to experiment with running expanded underwriting announcements and full 30 second commercial TV spots from non profit organizations. In addition to the U.S. Army, many of its other advertisers were coincidentally set up as non-profit organizations under dealer associations and franchise organizations such as the California Milk Advisory Board and the McDonalds "Golden Arches Advertising Fund". As such, CMC was able to include commercials for these organizations on the otherwise non-commercial, educational, KCSM. This revenue allowed the show to remain profitable, when other local music video shows were struggling to remain on the air or even on non commercial Public-access television.[2]

1984[edit]

In 1984, the demand from CMC advertisers grew beyond the scope of underwriting announcements and non profit 30s. On October 1, 1984 the California Music Channel debuted its Monday to Friday broadcast on full power independent KTSF-TV.

Format[edit]

The California Music Channel music video format is Hot AC and CHR/Rhythmic. The concept is "radio with pictures" - music video shows are broadcast live, and announcers interact directly with viewers by telephone and e-mail, including requests, contests, and birthday greetings.

CMC currently airs Monday through Saturday on KTSF in the San Francisco Bay Area, which currently holds the 4-5pm time slot on weekdays, as well as a late-night music video show late Saturday night.[3] CMC-TV operates as a full-time channel, broadcasting 24 hours a day on its website. Unlike other TV programs which are sold or bartered to local stations, the show on KTSF is solely responsible for its advertising clients. KTSF receives the 24-hour feed and simulcasts it during CMC’s scheduled time on channel 26. Prior to this, CMC operated three full-time video music channels for MobiTV, including "CMC California Music Channel", "CMC Beat Lounge", and "CMC-USA Country Music Channel". Currently, music videos from all three genres are being featured on its website.

Broadcast affiliates[edit]

KCSM: 1983 - 1984
KTSF: 1984 - Present
KXTV: 1986 - 1987
KVIQ: 1986 - 1987
KNSO: 1996 - 1997
KTNC: 1996 - 2001 (Country Music Channel)

CMC DJs[edit]

1985: Big Tom Parker from KFRC simulcasting in AM-Stereo 610 KFRC.
1986: Modern Rock Five at Five with Steve Masters from KITS Live 105.
1987: Power Thursday with Renel from KMEL.
1988-1992: Gil Ashley.
1992: Mimi Chen from KRQR.
1992: Chuy Gomez from KYLD formerly Wild 107.7 and then from KMEL. Chuy is still the main personality on CMC today.
1994: Steve Jordan from KSAN at 94.9 FM (now KYLD) and KYCY-FM (now KRZZ) hosting CMC's Country Music Channel.
1994: Trace & Franzen from KMEL.
1997: Sway Calloway from KMEL.

Additional CMC personalities[edit]

Alex Caronfly - 1991
Susan Butler - 1991
Andy Kawanami - 1992
Lipoi Niualiku - 1994
Cynthia Roberts - 1998
Jessica Correos - 2004
Brian Moore "B-Mo" - 2004
Heather Kant - 2007
Cheryl Zurbano - 2007
Lori Rosales - 2009
Mary Diaz - 2010
"Hood Rat" Miguel - 2010
Nessa - 2010
Mia Amor - 2013
Leslie Stoval - 2013
Arianne - 2014

References[edit]

  1. ^ a b Billboard, September 5, 1987 p. 57
  2. ^ Rockamerica's Videofile August 1984 p.12
  3. ^ [1]

External links[edit]