Kashi (
/ˈkæʃi/) is an American food company. Founded in October 1984 by Philip and Gayle Tauber,[2] the La Jolla-based company sought a nutritionally balanced breakfast and began experimenting with different whole grains and seeds. Kashi was purchased by Kellogg Company in 2000 and is independently operated in La Jolla, California.[2]
After considering names such as "Gold'n Grains" and "Graino", the company decided on Kashi, a synthesis of "kashruth" (kosher) and "Kushi", the last name of the Japanese couple who introduced the macrobiotic dietary regimen to America.[2]
Kashi specializes in breakfast cereals; energy bars; crackers; frozen entrées including pizza and breakfast foods; as well as snack foods. The company advertises their products as containing a blend of seven whole grains and sesame and emphasizes high protein and fiber content.
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| Cereals |
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Cookies and
crackers |
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Divisions and
brands |
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| Other |
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| Discontinued |
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/ˈkæʃi/) is an American food company. Founded in October 1984 by Philip and Gayle Tauber,[2] the La Jolla-based company sought a nutritionally balanced breakfast and began experimenting with different whole grains and seeds. Kashi was purchased by Kellogg Company in 2000 and is independently operated in La Jolla, California.[2]
