Froot Loops

"Fruit Loops" redirects here. For other uses, see Fruit Loops (disambiguation).

Kellogg's Froot Loops

Nutritional value per serving
Serving size	1 cup (29 grams)
Energy	462 kJ (110 kcal)
Carbohydrates	25 (8%)
- Sugars	12 g (41%)
- Dietary fiber	3 g (11%)
Fat	1 g (2%)
- saturated	0.5 g (2%)
Protein	1 g (2%)
Iron	3.1 mg (24%)
Calories from fat	42 kJ (10 kcal)
Cholesterol	0 mg (0%)
Values may be different outside US market. Percentages are relative to US recommendations for adults. Source: Kellogg's

Froot Loops is a brand of sweetened, fruit-flavoured breakfast cereal produced by Kellogg's and sold in many countries. A standard serving (one cup, or 29 grams) contains 12 grams of sugar. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and a blend of fruit flavors (hence "froot"). Kellogg's introduced Froot Loops in September 1962. Originally, there were red, orange, and yellow loops, but green, purple, and blue were added during the 1990s.

Marketing

Mascots

Toucan Sam has been the mascot of Froot Loops since its introduction. Toucan Sam is a blue anthropomorphic toucan, its beak is yellow, red and orange; the colors of the original froot loops. He is portrayed to have the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow my nose! It always knows!" Sometimes followed by "The flavor of fruit! Wherever it grows!"

Varieties

Kelloggs made several varieties of Froot Loops, including snack bags called Snack Ums. Snack Ums were similar to the cereal, but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!" Froot Loops branding by Kellogg's was also used with the Froot Loops cereal bar.

In Summer 2012, Kellogg's introduced Froot Loops to the UK market for a limited time with only the secondary colors (orange, green and purple) included as natural color substitutes for red, blue and yellow could not be found. The recipe was also different from the US version, which Kellogg's said was 'due to European legislation we have been unable to produce Froot Loops to the same specifications as the US product. The formulations are different, including sugar and salt levels and the UK version has been produced with natural colourings and flavourings which will account for the differences in appearance and taste between the two products'. In September 2012 Kellogg's removed Froot Loops from the UK market due to a lack of demand for the cereal. By mid-2013, Froot Loops appear to have been permanently added to the UK market

In popular culture

A bowl of Froot Loops cereal

Froot Loops was often featured on the television show All in the Family as a favorite cereal of Archie Bunker.^{[citation needed]} Froot Loops is also often mentioned on the television sitcom Two and a Half Men as Jake's favorite cereal, after Frankenberry.^{[citation needed]} British celebrity chef Jamie Oliver called Sarah Palin a "Froot Loop" for criticizing the Obama administration's healthy eating initiatives.

In The Simpsons episode "Bart's Girlfriend", Bart says that Jessica Lovejoy's hair smells like Froot Loops, to which Lisa replies "Oh yeah? Well I eat Froot Loops for breakfast!" This cereal was parodied on All That episode 14. It was also parodied in Tiny Toons Adventures episode "Acme Cable TV" in a commercial for "Foot Loops" which featured Gogo Dodo (parodying Toucan Sam) trying to convince Shirley to eat them as an alternative to granola, without success. Eddie Murphy referenced Froot Loops in his 1983 stand-up comedy routine "Delirious".^{[citation needed]}

Howard Wolowitz from The Big Bang Theory was given this as his astronaut nickname by Michael Massimino during the 15th episode of the 5th Season of the sitcom and was used during the early episodes of the sixth season while he was at the International Space Station.^{[citation needed]} In Big Brother USA's Season 14, houseguest Willie Hantz referenced Froot Loops in what has become one of the most remembered tirades in the show's history: "I'm not gonna be awkward. I'm a f***ing grown-ass man. And when I come in and get something to eat, I'm gonna f***ing sit down there and eat some f***ing food, Froot Loops or whatever, cuz that's what I wanna do. And I'm gonna come out here and smoke and I don't give a f*** who's out here!"^{[citation needed]}

In the Stargate SG-1 episode Window Of Opportunity, the characters Col. Jack O'Neill and Teal'c are caught in a causality loop, a repeated loop of time akin to the movie Groundhog Day, and O'Neill begins each loop by eating a bowl of Froot Loops. The producers of the show admitted that his eating Froot Loops was completely unintentional given the content of the episode, but they did have to glue the Froot Loops in his spoon to ensure their position would be identical in the beginning of each loop.

External links

• Official website
• Kellogg's corporate Froot Loops site: includes package information and Nutrition Facts.