Krave is a chocolatecereal made by the Kellogg Company. It was introduced in the UK in 2010, marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time 2 Melt". The adverts feature the cereal pieces hunting blocks of chocolate.
In September 2011, Kellogg started a flavour campaign between the two then-limited edition flavours, Totally Chocolatey and Chocolate Caramel, to decide which of the two flavours was to be a permanent addition to the Krave brand, through voting on the cereal's Facebook page. When the votes were tallied on 31 October 2011, Chocolate Caramel got the most votes and was later made for general release, though Totally Chocolatey was also later re-released. In 2013, "Totally Chocolatey" was discontinued.
Krave also have an online game as a tie-in with the cereal called "Chocovore Horror". They are also promoting The Smiler.
In 2012, Kellogg introduced Krave to the North American market in two flavors/varieties: