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Nick (Logo).png
Web address
Commercial? Yes
Type of site Children's
Registration Preferred, but not required
Available in English
Owner Nickelodeon
Created by Nickelodeon
Launched October 1995
Alexa rank negative increase 2,931 (April 2014)[1]
Current status Open is a website owned and developed by Nickelodeon, launched in October 1995. The website serves mainly as an online portal for Nickelodeon content, and offers online games, message boards, and individual websites for each show it has broadcast. has received positive critical reaction, receiving various awards including a Webby in 2003. Positive praise has also been received because of the steps taken by the website to protect user privacy.

History[edit] was launched by Nickelodeon in October 1995.[2] Initially the website was available only using America Online's internet service. The website was later available to all internet service providers and became a strong promotional tool for Nickelodeon.[3] The website's popularity grew and in March 1999, became the highest rated website for children aged six to fourteen years old. Nickelodeon used the website in conjunction with television programmes which increased traffic.[4] also maintained a high level of respect for user privacy during the growth of the website.[5]

In January 2000, developers started discussing expansion of to make it an even more desirable website for children to visit. Mike Skagerlind, the website's general manager at the time said "But we felt strongly that it could be a lot more. We basically wanted it to be the main place that kids go to on the Web." On June 4, 2000, the website redesign began. The interface was revamped and to make it more appealing to children and the most significant development was the use of Flash for animated graphics and buttons.[3]

In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from The move was a further step in the multimedia direction that the developers wanted to take the website. Skagerlind indicated that over 50% of's audience are using a high speed connection which allows them to expand the gaming options on the website. To accompany the broadband content, Nick Video was created. Initially it was a popup panel which showcased broadband content on[6] Turbo Nick was revamped and relaunched on July 1, 2005 as a sister website for The new website expanded on clips and content on to provide full length Nickelodeon television shows.[7] The Splat on the website is glossier than on the TV.

On September 27, 2009, Nick redid the site when the new logo came into effect. Nick News has been posted on the new site.

In July 2014, Nickelodeon completely redesigned the site to match up with the Nickelodeon app. It is currently unknown if this will also affect its sister channels' websites.[8] [9]


The critical reaction for has been mostly positive, with the website winning numerous awards. In 1999 teachers. also was awarded a Beacon award in the Education section. The awards reward excellence within the cable industry. The website has received two awards from the Broadcast Designers Association, getting a bronze award in 2001 and a silver in 2002.[10] In 2003 received a Judge's Choice Webby in the Television section of the awards.[11] also received positive attention for its privacy policies. In 1999 received the first Internet privacy seal from BBBOnline, a subsidiary of CBBB that assesses privacy issues online.[5]


Before 2000,'s design was mainly images and image maps allowing navigation through the website. Then, in June 2000, the website was expanded and redesigned with Flash-animated buttons and advertisements.'s design has changed repeatedly since then, with the website's current design making use of sidebars, web banners, and Adobe Flash.


The Club[edit]

The Club is a service provided by Nickelodeon on It is a virtual community that uses isometric 3D graphics. It allows the user to play games, watch video clips and explore locations based on Nickelodeon television shows. The service was launched January 30, 2007 as . Nicktropolis. The service was replaced by The Club on May 19, 2010.[12]

Nick Video[edit]

Main article: Nick Video

Nick Video is a part of that provides streaming videos of full or partial Nickelodeon episodes. Originally launched as TurboNick, showcasing broadband content such as video clips and games. The United States service was revamped in 2009 to Nick Video; unlike TurboNick, Nick Video focuses only on programs on Nick's schedule.

TurboNick UK does not offer the same ability to watch entire episodes, but offers short clips from Nickelodeon TV shows instead.[13]

New Game of the Week[edit]

On January 6, 2006, Nickelodeon launched New Game of the Week, which is a service that showcases an Adobe Flash game based on Nickelodeon content. The first New Game of the Week was Jimmy Timmy Power Hour 2: Co-Pilot Chaos, based on The Adventures of Jimmy Neutron: Boy Genius and Timmy Turner from The Fairly OddParents.[14] When the service was launched, had over 228 million game plays in the same fiscal quarter, which was partially attributed to New Game of the Week.[15] A new game is showcased every Friday.[14] The New Game of the week of the year has had many wins on their SpongeBob games, such as Bikini Bottom Bust Up, Dunces and Dragons, The Attack Of The Lava King, and more.

Nick Arcade[edit]

Nick Arcade (sharing a name with, but otherwise unrelated to, the TV series of the same name) was a series of games that could be downloaded from It allowed users to play any game before buying it. Nick Arcade games can still be found on Nickelodeon's sister website,

Link : Nick Arcade

Message Boards[edit] offers a moderated Internet forum called the Message Boards. On the boards, kids post threads on and reply on topics based on Nickelodeon content. Emoticons are represented with icon GIFs. Notable Moderators are called NICKFrog and NICKPhilly.

Along with the redesigned, the Message Boards will be completely redesigned to match up with it in 2014.



  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ "Nick History". Nickelodeon. Retrieved 2008-11-28. 
  3. ^ a b Owens, Jennifer (2000-12-11). "Nick at Net". BrandWeek. Retrieved 2008-11-28. 
  4. ^ "Nickelodeon TV & Online Are Perfect Together as Takes Top Ratings Spot in March.". Entertainment Wire. 1999-05-19. Retrieved 2008-11-28. 
  5. ^ a b "BBBOnLine Awards Its First Internet Kid's Privacy Seal to Nickelodeon's". Business Wire. 1999-05-03. Retrieved 2008-11-28. 
  6. ^ Brown, Karen (2001-11-12). "Nick Looks to Gaming As High-Speed Revenue Play". MultiChannel News. Retrieved 2008-11-28. 
  7. ^ "Nickelodeon launches TurboNick broadband platform on". 2005-07-07. Retrieved 2008-11-28. 
  8. ^
  9. ^
  10. ^ "Nick Awards". Nickelodeon. Retrieved 2008-11-28. 
  11. ^ "2003 Winners". 2003. Retrieved 2008-11-28. 
  12. ^ "MTV Networks' Nickelodeon Launches Nicktropolis: Unprecedented Immersive Virtual Community Playground Featuring Gaming, Video and Social Interaction.". PR Newswire. 2007-01-29. Retrieved 2008-11-28. 
  13. ^ "Nickelodeon hire Ralph for interactive ME:TV @ The Nickelodeon Kids' Choice Awards.". M2 Presswire. 2007-10-18. Retrieved 2008-11-28. 
  14. ^ a b "Get Your Game On With Nickelodeon Online's 'New Game of the Week' Feature on". PR Newswire. 2006-01-17. Retrieved 2008-11-28. 
  15. ^ "Nickelodeon Heads into Eleventh Year as Number One Cable Network and Leader on Digital Media Platforms.". PR Newswire. 2006-03-28. Retrieved 2008-11-28. 

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