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The fortnightly British satirical magazine Private Eye has long had a reputation for using euphemistic and irreverent substitute names and titles for persons, groups and organisations and has coined a number of expressions to describe sex, drugs, alcohol and other aspects of human activity. Over the years these names and expressions have become in-jokes, used frequently in the magazine without explanation. Some have passed into general usage and can be found in other media and everyday conversation.
Euphemistic expressions 
- "Ugandan discussions", or a variation thereof, is often used as a euphemism for sex, usually while carrying out a supposedly official duty. The term originally referred to an incident at a party hosted by journalist Neal Ascherson and his first wife, at which fellow journalist Mary Kenny had a "meaningful confrontation" with a former cabinet minister in the government of Milton Obote, later claiming that they were "upstairs discussing Uganda". The poet James Fenton apparently coined the term. The saying is often wrongly attributed to the antics of a female Cabinet minister in Idi Amin's government, who was caught having sex in a public lavatory at Heathrow Airport. The euphemism has variations: for example, before his marriage a senior member of the Royal family allegedly went on holiday with an aging ex-Page Three girl, whereupon Private Eye reported he had contracted a "Ugandan virus". In 1996, "Getting back to basics" was suggested as a replacement euphemism after the policy of the same name adopted by John Major's government, which some Private Eye contributors regarded as hypocritical.
- "Playing an away match" in Uganda is euphemistic for an illicit sexual liaison especially pertaining to married persons.
- "Exotic cheroot" is used as a euphemism for a cigarette containing cannabis.
- "Tired and emotional" was a phrase used to describe 1960s Labour party cabinet minister and Deputy Leader George Brown, who had a drink problem. It first appeared in Private Eye in a parody memo supposedly informing civil servants how to describe Brown's conduct and state of mind. Due to the near-impossibility of proving intoxication without forensic evidence, journalists came to use the phrase as a way of describing drunkenness without inviting libel charges. In 1957 a trio of Labour politicians, Aneurin Bevan, Morgan Phillips and Richard Crossman, successfully sued The Spectator over just such an allegation, which Crossman admitted in his diary was true of one of the three. The phrase was allegedly first used by a BBC press officer in November 1963, as a description of Brown's condition on a programme commemorating John F. Kennedy; the magazine subsequently borrowed the phrase. However, doubt must be cast on this claim because the programme on which Brown appeared was not broadcast by the BBC but by Associated-Rediffusion.
- ''Arkell v. Pressdram'' was one of the frequent allegations of libel against the magazine, notable for its correspondence. The plaintiff's lawyers wrote a letter which concluded: "His attitude to damages will be governed by the nature of your reply." The magazine's response was, in full: "We acknowledge your letter of 29th April referring to Mr J. Arkell. We note that Mr Arkell's attitude to damages will be governed by the nature of our reply and would therefore be grateful if you would inform us what his attitude to damages would be, were he to learn that the nature of our reply is as follows: fuck off." In the years following, the magazine would refer to this exchange as a euphemism for a blunt and coarse dismissal: for example, "We refer you to the reply given in the case of Arkell v. Pressdram".
- "Trebles all round!" is often quoted to have been said by one who has, purportedly, made money as the result of corrupt or venal activity.
- (Takes out onion) is a mock stage direction inserted in articles when someone is allegedly faking sorrow, and is usually used to denote hypocrisy. It occurs as early as 1915, in cartoons by W. Heath Robinson.
Stereotypical and exaggerated personifications of people and organisations 
- Sir Bufton Tufton is the Tory MP for somewhere-or-other, and in the Thatcher government sat on the back benches. Sir Bufton's constituency was usually the fictitious safe rural seat of Lymeswold, though this was subject to topical change; his greediness, laziness, bigotry and incompetence remained constant. A file photo was frequently used, which turned out to be a real-life Conservative councillor and which eventually drew a complaint letter from the innocent victim.
- Mike Giggler, an e-mail correspondent in newspaper letters pages, usually appearing at the bottom of the page having sent in a particularly unfunny pun.
- Lord Gnome is purported to be the proprietor of the magazine, and is an amalgam of various different media magnates. Originally modelled on figures including Lord Beaverbrook and Lord Thomson of Fleet, first appearing under the name "Aristides P. Gnome" in the early 1960s, Lord Gnome has since accumulated other characteristics to encompass the likes of Rupert Murdoch. He is portrayed in the magazine as a man of great wealth, greed, unscrupulousness and vulgarity. Lord Gnome rarely writes under his own name, but issues his proclamations, editorials and threats through a fictional underling named Emmanuel Strobes, with reference frequently made to his Lordship's "assistant", Miss Rita Chevrolet. Lord Gnome, as well as being a media magnate, is regularly referred to as having other business interests, frequently mentioned in his opening letter in each issue. Special offers from "Gnomemart" frequently appear in the magazine, which also carries an occasional column called "The Curse of Gnome", chronicling the subsequent misfortunes of those who have in the past taken legal action against the publication. In 1993, during the only televised ceremony for Private Eye's Bore of the Year Awards ("the Boftys"), Lord Gnome (played by Peter Cook) made a brief appearance on a satellite hook-up from his yacht, appearing to fall overboard during the broadcast, in a parody of Robert Maxwell's death. The word "Gnome" may refer to the Gnomes of Zurich. Occasionally Lord Gnome is an oblique reference to editor Ian Hislop. In the sporting world, Lord Gnome CC is a nomadic cricket side, founded in 1963, that is named after the fictitious proprietor.
- Inspector Knacker is your trusty policeman, who also may be "Inspector Knacker of the Yard", that is to say, not very trusty. This is a reference to the knackers' yards where old horses are sent to be put down and disposed of, and to the well-known Jack Slipper of the Yard. The phrase is used both to refer to individual policemen ("Another top Knacker resigns"); and for the police in general ("These allegations are being looked into by Inspector Knacker").
- Mr Justice Cocklecarrot usually presides over court cases. Beachcomber wrote for over fifty years a humorous column in the Daily Express, and Cocklecarrot J. was a regular feature.
- Sue, Grabbitt and Runne is a fictitious firm of solicitors retained to engage in lawsuits both real and fictional. These are often frivolous, pointless, cynical or without foundation (see Arkell v Pressdram - above) but not always. Danny La Rue, a well-known female impersonator, appeared on the front cover in a photograph taken at the Royal Variety Performance of him with Liberace, who was ballooned as saying "I think your English queens are wonderful". La Rue supposedly responded by threatening to "go to the family solicitors, Rue, Grabbit and Son" (he was aggrieved at the implication that he was homosexual). In more serious cases, Private Eye often cites "Carter-Fuck", a derogatory reference to the law firm Carter Ruck, whose founder Peter Carter-Ruck had the reputation of taking on defamation cases at great expense to clients and claiming particularly high damages, regardless of the gravity of the case.
- St Cake's School is an imaginary public school, run by Mr R.J. Kipling (BA, Leicester). The headmaster's name is part of the joke regarding the name "St Cake's", in reference to Mr Kipling cakes. Articles featuring the school parody the "Court and Social" columns of The Times and The Daily Telegraph, and the traditions and customs of the public school system. The school's motto is Quis paget entrat (Who pays gets in), though variations on this arise from time to time, such as when the school decided to only admit the daughters of very rich Asian businessmen, and the motto became All praise to the prophet, and death to the infidel. While the school's newsletters feature extraordinary and unlikely results and prizes, events such as speech days, founder's days, term dates and feast days are announced with topical themes, such as underage drinking, drug abuse, obesity, celebrity culture, antisocial behaviour and cheating in exams. The school is sometimes referred to as "the Eton of the West Midlands", in reference to that area's relative lack of such schools.
- Neasden is a Greater London suburb which is the location of various parody institutions, and is often given as the origin of fictional letters. In 1971, Richard Ingrams said simply that Neasden was used "to denote the contemporary urban environment". Stories from the world of football are satirised in "reports" by E.I. Addio (a reference to the football chant Ee Aye Addio) about the mythical and notoriously underperforming club Neasden F.C., which plays in the deliciously depressing North Circular Relegation League, with quotes from its manager "tight-lipped, ashen-faced supremo Ron Knee (59)" and "the fans" (implying that there were only two) Sid and Doris Bonkers. Sid and Doris Hill are occasionally given as the fans' names, a pun on the suburb of Dollis Hill, which is near Neasden. The club's recent misfortunes lampooned the recent tribulations of major clubs in the national news. Often, underneath a spoof sports story, the sub-column "late result" would appear, reporting on a match recently played by Neasden. This normally involved a humorously unlikely team, often one related to current affairs, such as Taleban FC. Neasden nearly always lose by a huge margin, often owing to own goals scored by veteran player "Baldy" Pevsner, who often score a consolation "one boot", and in spite of the efforts of their goalkeeper, "One-legged net-minder Wally Foot". Neasden is also the setting for the regular column Neasden Police Log, a fictional log-entry style police report that almost invariably depicts the police as racist, incompetent, and obsessed with observing politically correct rules at the expense of maintaining law and order.
- Spiggy Topes is, with or without his group The Turds, the archetypal rock star, often used when the magazine wishes to satirise the antics of the more pretentious members of the rock establishment. His persona appears to owe a good deal to John Lennon and Mick Jagger, although Paul McCartney's fashion designer daughter Stella was once referred to as Stella Topes. In some entries, Topes has received both a knighthood and a more refined version of his name - "Sir Spigismund Topes".
- Dave Spart was a parody of the stereotypical left-wing agitator (modelled on and sometimes directly applied to Ken Livingstone) who featured in editions of the 1970s and from time to time since (for example, after the street riots in England in 2011). When the late left-wing journalist Paul Foot wrote for Private Eye, he used the name Dave Spart as a self-parody. Occasionally, his sister, Deirdre Spart, has offered her views. Private Eye often refers to real-life hard-left activists as "Spartists", itself a parody of historical left-wing Spartacists.
- Bogbrush is a contributor to "From the message boards", a parody of on-line discussion threads: he usually sets the ball rolling by noting a recent news item and then adds an effusive comment once the theme has been expanded. Another regular often comments "I swear if someone did that with my kids around I'd do time"
Names intentionally misspelled or misstated 
- Prime Minister Harold Wilson was always named as "Wislon", a name also later applied to AN Wilson.
- The late Sir James Goldsmith, a frequent and vindictive litigant, was usually "Sir Jammy Fishpaste" and other similar names, such as "St. Jammy Fishfingers". The magazine considers some aspect of his activities to be objectionable.
- Capita, a long-term favourite target of Private Eye, is frequently called "Crapita" and "the world's worst outsourcing firm".
- The Department for Environment, Food and Rural Affairs is usually called the "Department for the Elimination/Eradication of Farming and Rural Affairs"; its acronym DEFRA is usually spelt DEFRO (Death Row), and its former long-term minister Margaret Beckett is still called Rosa Klebb after the character in the James Bond film From Russia With Love. Its forerunner, the Ministry of Agriculture, Fisheries and Food (MAFF), was referred to as the "Maffia".
- First Group is usually known as "Worst Group".
- The Serious Fraud Office is often the Serious Farce Office.
- The Department of Trade and Industry was often the "Department of Timidity and Inaction".
- The Department for Transport (DfT) is usually referred as "DafT".
- The defunct Financial Services Authority, invariably referred to as "The Fundamentally Supine Authority" in reference to its reluctance to act and its seemingly close relationship with the industry it is supposed to regulate, often contrasting its performance with the swift and draconian methods of its United States counterparts.
- The Carter-Ruck law firm, a specialist in libel cases, is almost always referred to as Carter-Fuck (and once, in response to a complaint from the firm, as Farter-Fuck)
- Piers Morgan is referred to as Piers Moron, sometimes Piers "Morgan" Moron.
- The city of Brighton and Hove is often referred to as "Skidrow-on-Sea" in the "Rotten Boroughs" column.
- The Daily Telegraph newspaper is usually referred to as the "Torygraph" because of its political leaning towards the Conservative Party.
- The Independent is frequently called "The Indescribablyboring".
- The Guardian newspaper is generally referred to as "the grauniad", in reference to the paper's reputation for typographical errors and mistakes and its lower-case masthead logo.
- The Daily Express newspaper has been lampooned as the Daily Getsworse.
- The Sunday Times is called "The Sunset Times".
- The Evening Standard is called "The Evening Boris" for its support of the current Mayor of London, Boris Johnson.
- "The Maily Telegraph" is a composite of The Daily Telegraph and The Daily Mail. Similarly, "The Stun" is a generic red top tabloid newspaper, like "The Sun" and "The Daily Star".
- From 1964 until his death, Sir Alec Douglas-Home was referred to as Baillie Vass, after his photograph was mistakenly captioned as such in the Aberdeen Evening Express.
- Queen Elizabeth II is regularly referred to as "Brenda"; and Charles, Prince of Wales as "Brian".
- Richard Branson is regularly referred to as "Beardie".
Jibes aimed at specific individuals 
- Historically the Eye has nicknamed many regular targets for satirical attack. Former Labour Prime Minister Harold Wilson was "Lord Gannex", a name mocking his close association with Joseph Kagan, founder of the Gannex raincoat, who received a knighthood and a peerage from Wilson. Wilson was also sometimes called "Wislon" (suggesting presumptions of being an ordinary chap), a nickname later transferred to AN Wilson, a columnist and writer. TV and radio presenter Robert Robinson was "Smuggins", so-called because of a supposedly elevated, condescending air he brought to his programmes and because of his Oxbridge manner. Harold Evans, for many years editor of the Sunday Times was "Dame Harold Evans", perhaps because of his interview mannerisms. Many others were to follow.
- At one point the magazine printed many letters from a reader named "Ena B Maxwell", of "Headington Hall, Oxfordshire", the real-life address of Robert Maxwell. The letters were written by the Private Eye editorial team, and the pseudonym was attached to suggest that he was writing to the magazine under an assumed identity. The letters were careful not to make any legally actionable claims, instead containing material that was impertinent or absurd in order to ridicule Maxwell. "Ena" still makes occasional appearances in the letters column with varying surnames. Maxwell himself was "Cap'n Bob", a mocking reference to his ownership of a large yacht and regular appearances in a ship captain's cap, conflated with a character from the TV adverts for Bird's Eye fish fingers.
- Mary Ann Bighead, a parody of journalist Mary Ann Sieghart, often writes columns trumpeting her own brilliance and that of her daughters Brainella and Intelligencia.
- A regular feature of the Letters page is "Photo Opportunity", where correspondents concoct spurious reasons for the magazine to print a particular 1995 photo of journalist Andrew Neil embracing a young woman, often described as Asian or mistaken for former Miss India Pamella Bordes -- though she is fact African American On the photograph's initial printing, it was learned that Neil found the photograph embarrassing, and the Eye has reprinted it frequently since. Neil has described this as an example of "public school racism" on the part of the magazine's editorial staff, which he found "fascinating". The magazine nicknamed him Brillo, after his wiry hair which is seen as bearing a resemblance to a form of kitchen scouring pad. In addition, it often misspells his surname with an extra L, in reference to Neil's relationship with Pamella Bordes, whose name is written with two Ls.
- "(Shome mishtake, shurely? Ed)" is supposedly a blue pencil by the editor, who is slurring a little after lunch. It may have allusions to the late Bill Deedes (Lord Deedes), who did slur that way. He was also the eponymous "Dear Bill" that the fictional Mr Thatcher was forever writing to while his wife was in government. These articles were actually written by John Wells.
Spurious surrealism 
Towards the end of each issue, the magazine contains increasingly surreal jokes, references and parodies. Many of these have developed over time, and are thus now very familiar to long-term readers.
- The magazine itself is frequently referred to as an "organ", providing endless possibilities for sexual innuendo, but also in reference to the eye as an organ of the body.
- Numbered lists are usually shorter than stated and include two final entries of "Er..." and "That's it".
- The number 94 is used as a generic large number, to indicate that something is lengthy and boring. This originated with some articles ending mid-sentence with "(continued page 94)" - a page which does not exist, as the organ does not extend to such a length. This has since been expanded to anything else involving a number, e.g. "the awards ceremony, in its 94th year", or spoof transcripts of radio broadcasts which end with "(continued 94 MHz)".
- Phil Space is a fictional journalist. He 'writes' articles mainly to fill space on the page, hence his name (and similarly Phil Pages, Phil Airtime (a radio news correspondent) and Philippa Column). The articles are rarely informative or useful and are often completely irrelevant. A supposed continental counterpart, Monsieur Phil(-lippe) Espace, is sometimes mentioned when the story has an international background.
- The regular Private Eye columnist Polly Filler is Phil's female counterpart. The name refers to Polyfilla, a brand name of spackling paste used to fill in cracks and spaces.
- Trouser presses are another item commonly placed on lists or used in adverts, as an example of pointless extravagance or silly tat.
- They Flew to Bruges is a fictitious war film that often appears in TV channel listings and reviews. The title refers to the hostility of Margaret Thatcher's later cabinets to the EU and their visits to Europe to argue for lower budgetary contributions by Britain. It is often used to mock the self-importance of anti-EU Tory MPs, particularly of the older school, like William Cash.
- Mr Madeupname. Sometimes used when referring to an improbable interviewee (often) in a tabloid newspaper article.
- Grapefruit segments – once a pervasive and deliberately out-of-place component of lists (such as features on new cars), now seldom seen.
- Australian appears as a colour option on various spoof ads as in "Available in Blue, Black or Australian".
- The Sizzler – an alleged fried breakfast for sale at extortionate prices on any train journey mentioned. At the first mention of the Sizzler, the article in which it appeared would be sidelined into a recital of the item's deliciousness.
- The Grand Old Duke of York, based on a children's nursery rhyme, is used to parody current military news, such as cutbacks or scandals. For example, reports may appear that the Duke's 10,000 men are being reduced to 100 and will not be marching up any hills because they have no boots.
- ^ Brewer's Dictionary of Modern Phrase and Fable (2000)
- ^ History, A (7 January 2006). "From squiffy to blotto a lexicon of lushes". The Times (London). Retrieved 22 May 2010.
- ^ Nicholas Comfort Brewer's Politics, London: Cassell, 1995, p.617
- ^ Peter Paterson, "Tired and Emotional: The Life of Lord George-Brown", Chatto & Windus, London, 1993, pp. 147-164 passim.
- ^ W. Heath Robinson (1978), Heath Robinson at War, Duckworth, p. 56, ISBN 0-7156-1318-9
- ^ "Rap is a foreign language, rules rueful judge". The Times. 6 June 2003.
- ^ Richard Ingrams, The Life and Times of Private Eye, Penguin, Harmondsworth, 1971, p.23.
- ^ Michael Shmith (September 17, 2011), "No end in sight for merciless slights", The Age
- ^ Dale, Iain (2010-05-10). "In Conversation with Andrew Neil". Total Politics. Retrieved 2012-09-07.
- ^ a b Riddell, Mary. "Non-stop Neil, at home alone". British Journalism Review. Retrieved 2006-03-14.