Savage X Fenty

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by WikiCleanerBot (talk | contribs) at 19:20, 6 November 2022 (v2.05b - Bot T20 CW#61 - Fix errors for CW project (Reference before punctuation)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Savage X Fenty
IndustryLingerie
FoundedMay 11, 2018
FounderRihanna
HeadquartersEl Segundo, California
Key people
Products
ParentLavender Lingerie, LLC
Websitesavagex.com

Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna that emphasizes confidence and inclusivity, and is designed for all genders, sizes, and backgrounds. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear.[3] The brand features an optional membership program called Xtra VIP which offers discounts, and early access to product releases.[4]

History

Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group.[5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account.[6] The website launched on May 11, 2018 along with a pop-up shop in Brooklyn, New York which was open the first two days the brand launched.[4] Within a month of launching, the debut collection sold out.[7]

In 2018, the company launched a sleepwear collection to benefit the Clara Lionel Foundation, a non-profit also founded by Rihanna.[8]

Savage X Fenty was named one of Fast Company’s “10 most innovative style companies of 2020” and as of 2021, the brand is valued at $1 billion[9] and has over 4.5 million followers across social media platforms.[5]

In January 2022, Rihanna announced that Savage X Fenty would open its own brick-and-mortar stores in 2022. The first five locations planned are Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C.[10]

Models and collaborations

The company has a Savage X Ambassadors program consisting of celebrities, influencers, and micro-influencers from a variety of backgrounds. They all promote Savage X Fenty products on their social media platforms. Normani was named as the brand's first ambassador,[11] while other notable celebrity ambassadors include Gigi Hadid, Bella Hadid, Kehlani, Rico Nasty, Gia Woods, Jackie Aina, and Kash Doll. Many of these ambassadors have been included in the brand’s fashion shows.[12] In February 2021, Savage X Fenty hired their first little person ambassador, Tamera McLaughlin, a micro-influencer, to further showcase their theme of inclusivity.[13]

Fashion shows

Savage X Fenty’s first fashion show was at the 2018 New York Fashion Week with a live performance on the runway.[14] Models, including Slick Woods, Indira Scott, Joan Smalls, Raisa Flowers, Bella Hadid, Gigi Hadid, and dancers of all sizes and backgrounds were present at the show.[15] They were all made up exclusively with Fenty Beauty products.[16]

The brand’s second show was part of New York Fashion Week 2019 and doubled as a documentary called Savage X Fenty Show Vol. 1, which aired on Amazon Prime Video on September 20th.[17] The documentary shows the behind-the-scenes creative process of the new line, along with the performances on the runway.[18] This fashion show featured musical performances from Rihanna, Big Sean, Migos, Halsey, DJ Khaled, A$AP Ferg, and more, and the runway consisted of models including Gigi and Bella Hadid, Cara Delevigne, Joan Smalls, and Slick Woods, and artists like 21 Savage and Normani.[17]

Savage X Fenty Show Vol. 2 aired on October 2, 2020 and goes into the challenges of producing a show during a pandemic. Performers include Miguel, Rosalía, Bad Bunny, Mustard, Roddy Ricch, Ella Mai, and Travis Scott. Rihanna brought back many of the same models as previous years, but also included Lizzo, Chika, Paris Hilton, Willow Smith, and Rico Nasty on the runway.[19] The show featured black breast cancer survivors as part of Breast Cancer Awareness Month and to benefit Clara Lionel Foundation.[20]

Savage X Fenty Show Vol. 3 aired on September 24, 2021 and shows an immersive fashion experience that combines fashion, dance, and music with iconic architecture and unforgettable performances. Featuring an all-star cast debuting the latest Savage X Fenty styles, the show is a visually stunning cultural moment that redefines sexy. Some performers include Bia, Jazmine Sullivan, Ricky Martin, Erykah Badu, Nyjah Huston, Normani, Nas, Daddy Yankee, and more.

Every fashion show so far has been choreographed by Parris Goebel. The choreography is intended to inspire people to be themselves and love themselves for who they are.[21]

Impact on lingerie industry

Rihanna created Savage X Fenty with the goal of diversity in regards to size and color.[22][23] Consumers respond well to representation and since the brand launched, retailers in the US and UK have increased inclusive-sized styles by 34% and competitors have been trying to be more color-inclusive.[4]

Investments

Multiply Group PJSC, an Abu Dhabi based technology investment holding company, invested US$25 million in Savage X Fenty.[24][25][26]

See also

References

  1. ^ "Robyn Renty - WBC Women CEO Report". Retrieved August 19, 2022. Music and fashion icon Robyn Rihanna Fenty is CEO and Creative Director of Savage x Fenty.
  2. ^ Halabian, Layla (July 19, 2018). "Get to know visual artist Phillipa Price, Savage x Fenty's new creative director". The Fader. Retrieved August 19, 2022.
  3. ^ "SAVAGE X FENTY | Lingerie by Rihanna". www.savagex.com. Retrieved August 16, 2021.
  4. ^ a b c Elven, Marjorie van (May 6, 2019). "Savage x Fenty, one year later: what's Rihanna's impact on the lingerie market?". FashionUnited. Retrieved August 16, 2021.
  5. ^ a b "Savage X Fenty". TechStyle Fashion Group. Retrieved August 16, 2021.
  6. ^ "Launch of Savage X Fenty – Lingerie by Rihanna - The Shorty Awards". shortyawards.com. Retrieved August 16, 2021.
  7. ^ Matera, Avery (April 24, 2018). "Rihanna's Savage X Fenty Lingerie Has Completely Sold Out". Teen Vogue. Retrieved August 19, 2022.
  8. ^ WW, FashionNetwork com. "Savage x Fenty launches exclusive sleepwear collection to benefit the Clara Lionel Foundation". FashionNetwork.com. Retrieved August 16, 2021.
  9. ^ Hale, Kori. "Rihanna's Savage X Fenty Reaches $1 Billion Valuation In Lingerie Equity". Forbes. Retrieved August 16, 2021.
  10. ^ Mamo, Heran (January 7, 2022). "Rihanna's Savage x Fenty Lingerie Brand Will Open Retail Stores in 2022". Billboard. Retrieved January 8, 2022.
  11. ^ Mercuri, Monica. "Normani Becomes Savage X Fenty's First-Ever Brand Ambassador". Forbes. Retrieved November 3, 2022.
  12. ^ "Savage X Brand Ambassadors - #SavageXAmbassadors | Savage X Fenty". www.savagex.com. Retrieved August 16, 2021.
  13. ^ "Savage x Fenty Hires First Little Person Ambassador". PAPER. February 27, 2021. Retrieved August 16, 2021.
  14. ^ Spellings, Sarah (September 13, 2018). "Rihanna Came for Victoria's Secret with a Size-Inclusive Lingerie Show". The Cut. Retrieved August 16, 2021.
  15. ^ "Rihanna Releases the Savage X Fenty Fall 2018 Collection at NYFW". www.lofficielusa.com. January 16, 2021. Retrieved August 16, 2021.
  16. ^ "The Models at Savage X Fenty Looked Like IRL Disco Balls". Teen Vogue. September 13, 2018. Retrieved August 16, 2021.
  17. ^ a b Fisher, Lauren Alexis (September 11, 2019). "So, What Went Down at Rihanna's Top Secret Savage x Fenty Show Last Night?". Harper's BAZAAR. Retrieved August 16, 2021.
  18. ^ "Watch Savage X Fenty Show Vol. 1 | Prime Video". www.amazon.com. Retrieved August 16, 2021.
  19. ^ Betancourt, Bianca (September 30, 2020). "Rihanna Made the Savage x Fenty Runway Show as "Visually Enthusiastic as Possible" amid the Pandemic". Harper's BAZAAR. Retrieved August 16, 2021.
  20. ^ Jacqui Palumbo. "Rihanna's latest Savage X Fenty campaign stars Black breast cancer survivors". CNN. Retrieved October 22, 2020.
  21. ^ "Parris Goebel is so much more than just a choreographer". Dazed. November 19, 2020. Retrieved August 16, 2021.
  22. ^ "The Inclusivity Of Savage X Fenty's Fashion Show Was A Game Changer". Essence. Retrieved August 19, 2022.
  23. ^ "In Rihanna's World, Plus-Size People Aren't Just Welcomed. They're Worshipped". Glamour. Retrieved August 19, 2022.
  24. ^ "Abu Dhabi's Multiply Group invests $25m in Rihanna's fashion brand". January 27, 2022.
  25. ^ "Multiply Group invests Dh92m in Rihanna's Savage X Fenty".
  26. ^ "Abu Dhabi's Multiply Group invests in Rihanna's fashion venture Savage X Fenty". Arabian Business. January 27, 2022.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Savage_X_Fenty&oldid=1120390533"