|Stylistic origins||Mexican Sones de la tierra, Spaniard Fandango|
|Cultural origins||18th century Veracruz|
|Typical instruments||vocals, requinto, jarana, arpa jarocha, leona, pandero, quijada, marimbol|
|Charro – Jarabe tapatío – Zapateado-Mariachi-Huapango-Son Huasteco|
Son Jarocho is a regional folk musical style of Mexican Son from Veracruz, a Mexican state along the Gulf of Mexico. It evolved over the last two and a half centuries along the coastal portions of southern Tamaulipas state and Veracruz state, hence the term jarocho, a colloquial term for people or things from the port city of Veracruz.
It represents a fusion of indigenous (primarily Huastecan), Spanish, and African musical elements, reflecting the population which evolved in the region from Spanish colonial times. Lyrics include humorous verses and subjects such as love, nature, sailors, and cattle breeding that still reflect life in colonial and 19th century Mexico. Verses are often shared with the wider Mexican and Hispanic Caribbean repertoire and some have even been borrowed from famous works by writers of the Spanish "Siglo de Oro". It is usually performed by an ensemble of musicians and instruments which collectively are termed a "conjunto jarocho". Son Jarocho is often played only on jaranas and sung in a style in which several singers exchange improvised verses called décimas, often with humorous or offensive content.
The instruments most commonly associated with Son Jarocho are the jarana jarocha, a small guitar-like instrument used to provide a harmonic base, with some double strings arranged in a variety of configurations; the requinto jarocho, another small guitar-like instrument plucked with a long pick traditionally made from cow-horn, usually tuned to a higher pitch and with a four or five thick nylon strings; the diatonic arpa jarocha; the leona (instrument), a type of acoustic bass guitar, and sometimes a minor complement of percussion instruments such as the pandero (especially in the style of Tlacotalpan), the quijada (an instrument made of a donkey or horse jawbone) or the güiro. Some groups add the marimbol, a plucked key box bass, and the cajón, (although the Peruvian version, not the Mexican cajón de tapeo).
Sones and groups 
The most widely known son jarocho is "La Bamba", which has been popularized through the version by Ritchie Valens and the American movie of the same name. Other famous sones jarochos are "El Coco" and "La Iguana" and "El Cascabel", all of which have a call and response form, and "El Chuchumbé", "La Bruja".
More recently, instruments and rhythms from son jarocho have been used by rock groups such as Café Tacuba, Quetzal, 22 Pesos, Ozomatli, and Zack de la Rocha. East L.A. rockers Los Lobos have also recorded in the Jarocho genre, as has Mexican-American artist Lila Downs. More recently Son Jarocho music has experienced a resurgence in the United States. U.S. based bands now playing (as of 2012) or using elements of the genre include Radio Jarocho, David Wax Museum, Son del Centro, Las Cafeteras, Son del Viento, & Jarana Beat.
- The son jarocho: the history, style, and repertory of a changing Mexican musical tradition. DE Sheehy - 1979 - University of California, Los Angeles
- The Garland Handbook of Latin American Music, Volume 1 By Dale Alan Olsen, Daniel Edward Sheeh p. 191-92
- Arcos, Betto. "Sounds of Veracruz". Sounds of Veracruz.
- The History of Son Jarocho on the website of an American Conjunto Jarocho
- SonJarocho.MX – Comprehensive Resource of Son Jarocho groups and events worldwide
- JAROCHELO.com – Bi-weekly Podcasts with interviews, music, verses and more on Son Jarocho
- "El Son Jarocho Un TEsoro que debemos conservar" (The Son Jarocho a treasure to be preserved) by Andrés Barahona Londoño (Spanish)
- Sounds of Veracruz: NPR
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