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Super C (supermarket)

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Super C
Super C
FormerlySuper Carnaval (1983–1991)
Company typeDivision
IndustryRetail supermarket
Founded1982
HeadquartersMontreal, Quebec, Canada
ProductsBakery, beer, dairy, deli products, frozen foods, general grocery, liquor*, meat & poultry, produce, seafood, snacks, wine
* Select locations
ParentMetro Inc.
Websitewww.superc.ca
The Super C (Hull location) in Gatineau, QC

Super C is a Quebec discount supermarket chain with 98 stores in Quebec. The stores average 4,103 square metres (44,164 sq ft) in size.[1] Super C offers 8,000 products including some 1,200 products from the Super C private label brand.

Super C traces its origins as La Ferme Carnaval founded on September 15, 1982[2] which opened a supermarket under the trade name Super Carnaval on January 12, 1983 in Beauport, Quebec.[3][4] The company was acquired by Metro-Richelieu on June 1, 1987 from Toronto-based Burnac Corporation.[5]

In 1991, the 14 Super Carnaval outlets were converted in phases to the new banner Super C with the last stores renamed by May 1992.[6] Since then, Super C has expanded by either obtaining the lease of vacant shopping mall anchor spaces, building its own free-standing stores or replacing Metro-branded locations. Only a handful of today's Super C outlets are former Super Carnaval grocery stores.

In mid-2006, all but one of the 9 remaining Ontario stores were converted to Food Basics or Loeb stores. The Pembroke, Ontario store closed, and the building is now occupied by Value Village.

In 2013, there were 85 Super C's across the province of Quebec.

Advertising slogans

  • 1998–2004: Alimentation aux Meilleurs Prix! (Food at the Best Prices!) (used in stores in Quebec)
  • 1998–2004: Fresh Food for Less! (used in Ontario stores and in English media in Ontario and Quebec)
  • 2004–2006: Where food prices are lower every day (used in Ontario stores and in English media in Ontario and Quebec)
  • 2004-2009/10: C'est le meilleur Marché (It's the best market)
  • 2009–present: Beau, bon, pas cher (Beautiful, good, cheap)

Private labels

  • Selection
  • Éconochoix / Econochoice
  • Irresistibles
  • Super C
  • Loeb Bakery Shoppe
  • The Event Pleaser
  • Red Grill Meats

See also

References

  1. ^ "Super C Corporate Profile". Retrieved 24 April 2009.
  2. ^ "Partie 1: Avis juridiques" (PDF). Gazette officielle du Québec (42). 16 October 1982 – via collections.banq.qc.ca.
  3. ^ "Super-carnaval ouvre à Beauport". Le Soleil. 1983-01-12. p. 2.
  4. ^ "Super Carnaval déménage son siège social à Ville Lasalle". Le Soleil. 15 August 1986. p. B5.
  5. ^ "Metro-Richelieu buys major food chain". The Globe and Mail. Toronto. 5 May 1987. p. B1.
  6. ^ "Metro-Richelieu earnings remain positive". The Globe and Mail. Toronto. 19 October 1991. p. B8.


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