Choices Markets is a Vancouver-based supermarket chain that is Western Canada's largest retailer of natural and organic food.
The chain has eight stores: seven in Metro Vancouver[1], including one rice bakery, and one location in Kelowna. Choices was founded in December 1990 by brothers Wayne and Lloyd Lockhart [2]. The owners emphasize that the store caters to a range of diets, including Gluten free, vegetarian and vegan. Lockhart cites this is a guiding principle for the chain: "It's all about providing choice." [3].
The company has relied on various techniques aimed at increasing customer loyalty in order to compete with larger chains in the area, such as providing customers with loyalty cards [4] and providing an in-house nutritionist to help advise customers.
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