True Blue (color)
| True Blue | |
|---|---|
 Color coordinates | |
| Hex triplet | #2D68C4 |
| sRGBB (r, g, b) | (45, 104, 196) |
| HSV (h, s, v) | (217°, 77%, 77%) |
| CIELChuv (L, C, h) | (45, 84, 256°) |
| Source | UCLA Athletics website |
| ISCC–NBS descriptor | Vivid blue |
| B: Normalized to [0–255] (byte) | |
True Blue is a tone of blue deeper than powder blue and lighter than royal blue that was the color for all of the athletic teams of the University of California, Los Angeles (UCLA) from 2003 to 2017. It was developed by the UCLA Athletic Department and Adidas and first introduced on home football jerseys and away basketball jerseys in 2002.[1]
Previously, the football team had worn powder blue while the basketball team wore royal blue. Fan merchandise spanned many shades of blue.[2] The UCLA Marching Band incorporated True Blue into its previous navy blue uniforms in 2007.[2] The color of the frame holding the Victory Bell was painted True Blue when UCLA was in possession of the bell after a football victory over the USC Trojans.[3]
True Blue was replaced by Powderkeg Blue for the 2017-18 season, when UCLA switched to Under Armour as its apparel provider.[4][5] In 2021, UCLA Athletics aligned its blue with UCLA Blue, which was previously adopted by the school's academic and administrative units.[6]
True Blue is Pantone Matching System color 2386 C.[7] The color True Blue is a deep tone of azure.
See also
References
- ^ "In with the TRUE blue". Daily Bruin. Retrieved 2021-12-05.
- ^ a b Davis, Mark (January 1, 2008). "Clothes Make the Band". UCLA Magazine. Archived from the original on June 16, 2011. Retrieved January 31, 2011.
Following years of uncertain color chaos and confusion, years in which Bruinwear of all sorts and stripes exploded in a cyan anarchy of powdered to royal to pilfered blues (not to mention the infamously brief experiment of black basketball uniforms), the campus finally settled on one true Bruin blue in 2004
- ^ Maisel, Ivan (October 7, 2014). "Book excerpt: Why USC-UCLA is the most overrated rivalry". ESPN.com. Retrieved October 7, 2014.
- ^ Thuc Nhi Nguyen (June 30, 2017). "UCLA releases updated logo, colors before Under Armour debut". InsideSoCal.com. Retrieved July 27, 2017.
- ^ "UCLA, Under Armour Kick Off Partnership" (Press release). UCLA Bruins. June 29, 2017. Retrieved July 27, 2017.
- ^ "UCLA Nike Jordan Style Guide 20212 (PDF)" (PDF). UCLA. Retrieved 2021-12-05.
- ^ "UCLA Athletics Brand Guidelines" (PDF). June 29, 2017. Retrieved July 22, 2017.
External links
- "UCLA Signs Apparel Deal with Adidas". UCLA Athletics. August 24, 1998. Archived from the original on June 12, 2012. Retrieved January 31, 2011.
UCLA and Adidas America have reached agreement on a multi-year sports marketing partnership.
- Dushkes, Andrew (October 5, 2010). "Wear UCLA's true colors with pride". The Daily Bruin. Archived from the original on October 9, 2010. Retrieved January 31, 2011.
UCLA has an official color, but there lacks the coordination necessary for this color to become the defining feature of the UCLA brand.
