|City of license||Miami, Florida|
|Broadcast area||South Florida|
|First air date||September 1, 1946 (as WIOD-FM)|
|Format||Mainstream Top 40|
|Callsign meaning||W FLorida's Coast (previous branding)|
|Former callsigns||WIOD-FM (1946-1956)
|Owner||Cox Media Group|
|Sister stations||WEDR, WFEZ, WHQT|
WFLC (97.3 FM, "Hits 97.3") is a Mainstream Top 40 music formatted radio station in Miami, Florida. The station is owned by Cox Radio. Its studios are in Hollywood and the transmitter site is in Miami Gardens.
Prior to becoming WFLC, 97.3 was home to a modern rock station, WGTR, known as "97 GTR". Before that, it was home to another adult contemporary station, WAIA, known as "97A1A". On January 17, 2014, WFLC transitioned from Adult Top 40 as 97.3 The Coast to Top 40/CHR as Hits 97.3.
- "HITS 97.3 DEBUTS IN MIAMI" from Radio Insight (January 17, 2014)
- WFLC official website
- Query the FCC's FM station database for WFLC
- Radio-Locator information on WFLC
- Query Nielsen Audio's FM station database for WFLC
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