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Hits 97.3 FM LOGO.png
City of license Miami, Florida
Broadcast area South Florida
Branding Hits 97-3
Slogan Miami's NEW Number #1 For ALL THE HITS
Frequency 97.3 MHz
First air date September 1, 1946 (as WIOD-FM)
Format Mainstream Top 40
ERP 100,000 watts
HAAT 307 meters
Class C
Facility ID 72984
Transmitter coordinates 25°58′02″N 80°12′34″W / 25.96722°N 80.20944°W / 25.96722; -80.20944
Callsign meaning W FLorida's Coast (previous branding)
Former callsigns WIOD-FM (1946-1956)
WCKR-FM (1956-1962)
WIOD-FM (1962-1971)
WAIA (1971-1986)
WGTR (1986-1990)
WFLC-FM (1990)
Owner Cox Media Group
Sister stations WEDR, WFEZ, WHQT
Webcast Listen Live

WFLC (97.3 FM, "Hits 97-3") is a Mainstream Top 40 music formatted radio station in Miami, Florida. The station is owned by Cox Radio. Its studios are in Hollywood and the transmitter site is in Miami Gardens.

Prior to becoming WFLC, 97.3 was home to a modern rock station, WGTR, known as "97 GTR". Before that, it was home to another adult contemporary station, WAIA, known as "97A1A". On January 17, 2014, at 10AM, WFLC transitioned from Adult Top 40 as 97.3 The Coast to Top 40/CHR as Hits 97-3. The final song on 97.3 The Coast was That's All by Genesis while the first song on Hits 97-3 was Timber by Pitbull. [1]


  1. ^ "HITS 97.3 DEBUTS IN MIAMI" from Radio Insight (January 17, 2014)

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