WMIA-FM

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WMIA-FM
City of license Miami Beach, Florida
Broadcast area South Florida
Branding "93.9 MIA"
Slogan Miami's Variety from the 90's to Now
Frequency 93.9 MHz (also on HD Radio)
93.9 HD-2 for smooth jazz
First air date 1968 (as WGOS-FM)
Format Hot adult contemporary
ERP 100,000 watts
HAAT 307 meters
Class C0
Facility ID 51978
Callsign meaning MIAmi
Former callsigns WGOS (1968-1969)
WBUS-FM (1969-1976)
WWWL (1976-1983)
WWWL-FM (1983-1984)
WLVE (1984-2009)
Owner Clear Channel Communications
Sister stations WBGG-FM, WHYI-FM, WINZ, WIOD, WMGE, WMIB
Webcast Listen Live
Website www.939mia.com

WMIA-FM is a hot adult contemporary radio station that is licensed to Miami Beach, Florida. It broadcasts on 93.9 mHz with an effective radiated power of 100,000 watts. Its studios are located in Miramar and the transmitter site is in Miami Gardens.

History[edit]

93.9 FM signed on the air in 1968 and has been WGOS-FM (Wild Goose Country), WBUS-FM, "The Magic Bus", progressive rock, then a full-time traditional jazz station. In 1976, the station became "Love 94", changing to a smooth jazz format. Their call letters changed to WWWL until WLVE became available.

On December 25, 2008, WLVE flipped to rhythmic AC as "93.9 MIA." The smooth jazz format is now available on 93.9 HD2, following the lead of similarly formatted stations in other cities, such as Dallas, Houston, New York City and Washington, D.C. The station now goes up against rhythmic top 40 WPOW and urban AC WHQT. The first song was Will Smith's Miami, which is a reflection upon where the city it broadcasts from.

The WLVE calls now reside on the former WKMZ in Mukwonago, Wisconsin, which services the Milwaukee area with the non-profit K-LOVE CCM network after a two year warehousing period on former Clear Channel sister station WXVA in Winchester, Virginia. The calls, long sought after by K-LOVE's owner, Educational Media Foundation, were likely exchanged by Clear Channel as part of one of the many transactions EMF has executed to Clear Channel in return for selling former K-LOVE translator stations to them to relay Clear Channel HD Radio subchannels on analog FM radio in small coverage areas.

Original 93.9 MIA logo from 2008 to 2012.

In 2010, WMIA began adding more pop titles from artists such as Maroon 5, Michael Bublé, Kelly Clarkson, and Taylor Swift to its playlist, following a pattern used by sister stations such as WWVA-FM and WISX which eventually evolved out of, or switched from Rhythmic AC, as the station became more hot adult contemporary. In November 2010, the station switched to all-Christmas music, with its competitor WHDR also joining the Christmas music fray at the same time. After the failed hot adult contemporary experiment that led to Christmas stunting and the speculation that they would go adult top 40 after the holidays, the rhythmic AC format returned on Christmas Day 2010 at 11:58 AM EST, with Material Girl by Madonna being the first song to be played, meaning the station wanted to continue going up against Cox Radio's urban AC station WHQT while at the same time dealing with WHDR (WHQT's sister station), who also finished its Christmas music stunting and flipped to soft AC as "Easy 93.1" the same day. By that time, although WMIA had continued to Mediabase's hot AC panel, its playlist had shifted back to a rhythmic direction with less hot AC material. By June 2012, BDS has moved the station to the top 40 panel due to its increasing amount of rhythmic pop product, although this was done to compliment sister station WHYI, who is the market's primary top 40 and CHR outlet and to a lesser extent to shift the older 80s, 90s and 2000s product to adult hits sister WSHE.

Once again, in December 2012, WMIA revamped their direction to adult top 40 with recurrents from the 1990s and 2000s, billing themselves as "90s and Now." The majority of rhythmic material that had not charted on that format was dropped, only to reinstate it by the spring of 2013, when it dropped most of the 1990s product and changed its slogan to "Today's Hits". It also adopted a rhythmic-leaning adult top 40 presentation, using the same approach as sister station WKTU/New York City[1] and in early 2014 shifted back the second time to 90' to Now using "Miami's Variety from the 90's to Now" slogan.

WMIA-FM HD2[edit]

The station also airs the digital smooth jazz format, "Love 93.9" on its HD2 sub-channel.

References[edit]

External links[edit]

Coordinates: 25°58′05″N 80°12′32″W / 25.968°N 80.209°W / 25.968; -80.209