WLYF

WLYF
Miami, Florida;
Broadcast area	South Florida
Frequency	101.5 MHz
Branding	101.5 Lite FM
Programming
Format	Soft Adult Contemporary
Ownership
Owner	Lincoln Financial Media
Sister stations	WAXY, WAXY-FM, WMXJ
History
First air date	1948 (as WWPB-FM)
Former call signs	WWPB-FM (1948-1969)
Call sign meaning	LYF = "Life"
Technical information
Facility ID	30827
Class	C1
ERP	100,000 watts
HAAT	248 meters
Links
Webcast	Listen Live
Website	www.litemiami.com

WLYF (101.5 FM, "101.5 Lite FM") is an adult contemporary music formatted radio station that broadcasts in Miami Gardens, Florida. The station targets women aged 25–54. WLYF has solid ratings throughout South Florida and is a popular listen at work radio station due to its format and laid back presentation.

History

101.5 FM first signed on the air as WWPB-FM in 1948 as a B-EZ station. The station was owned and operated by Paul Brake for more than twenty years.

In 1969, Sudbrink Broadcasting assumed ownership of the station. The call letters were changed to WLYF (known by the moniker "Life" for many years until the current "Lite FM" name was adopted) and, later that year, Sudbrink Broadcasting relocated to the WLBW television tower and increased their effective radiated power to 100,000 watts. The station became the nation's first FM radio station to achieve a number one audience rating.

In 1977, the station was sold to Storer Broadcasting. Two years later, in 1979, it was purchased by Jefferson-Pilot Communications (now the Lincoln Financial Group). The studio was moved to NW Second Avenue in North Dade, near what is now Sun Life Stadium.

WLYF, now known as 101.5 LITE FM, has since evolved from an Easy Listening format to a mainstream Adult Contemporary format under radio vet Rob Sidney who took the program director chair from Larry Travers when it was Easy Listening.