WOMX-FM

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WOMX-FM
Womxlogo.png
City of license Orlando, Florida
Broadcast area Central Florida
Branding Mix 105.1
Slogan "Orlando's Best Mix"
Frequency 105.1 (MHz) (also on HD Radio)
105.1 HD-2 for Dance
First air date August 15, 1967 (as WWQS)
Format Hot AC/Adult CHR
ERP 94,000 watts
HAAT 487 meters
Class C
Facility ID 47746
Callsign meaning W Orlando's MiX
Former callsigns WWQS (1967-1973)
WBJW (1973-1989)
Owner CBS Radio
Sister stations WJHM, WOCL
Webcast Listen Live
Website mix1051.com

WOMX-FM (105.1 FM, "Mix 105.1") is a radio station located in the Orlando, Florida area, under ownership of CBS Radio. Its studios are located in Maitland and the transmitter tower is in Bithlo.

History[edit]

105.1 FM was owned by Rounsaville Radio in 1973, was sold to Nationwide Communications in 1982, then Omni American and then again to Shamrock Broadcasting in 1996 then to Cox Broadcasting in 1998, then to Infinity Radio (CBS) in 2000.

The station began broadcasting as WOMX on September 14, 1989 after a 16 year run as Top 40 WBJW ("BJ 105"). The station changed to WOMX (formerly the call letters for a coast guard ship based in Biloxi, MS) due to declining ratings an a growing adult radio market. Initially, "Mix 105.1"'s format was characterized as "Adult Top 40", but was quickly modified to a slightly more mature "Hot Adult Contemporary" sound, with a greater emphasis on hits from the past.

The station signed on with Mike Elliot and Beth Ann Schaffer in mornings, Tracey Young, Middays, Dave Kelly in Afternoons, and Nick Sanders at night. The overnights were held by Keith Summers. The station was first programmed by Brian Thomas. In late 1990, they launched the morning show Scott and Erica in the Morning, with Scott McKenzie and Erica Lee.

Popular morning show co-host Erica Lee was fired January 7, 2010 after 19 years at WOMX.[1] Scott remains as the anchor and face of WOMX's morning show. Following the most recent suite of more rhythmic content on CBS Radio-owned hot AC stations in Boston (WBMX), Cleveland (WQAL) & Hartford (WTIC-FM), the station began adding more rhythmic content to go up against top 40 station WXXL, owned by Clear Channel Communications. Ratings had been up for WOMX-FM after the playlist tweak, and also caused rival adult contemporary station WMGF phasing in more hot AC content, causing WMGF to decline in the ratings. WOMX-FM is the oldest hot adult contemporary in Florida under CBS Radio ownership, while CBS Radio's other hot ACs in Tampa (WHFS-FM) & West Palm Beach (WPBZ) had the format since 2010 & 2011, respectively.

As of 2012, WOMX-FM began sharing most of the rhythmic & pop content with sister Rhythmic contemporary station WJHM.

References[edit]

External links[edit]

Coordinates: 28°34′52″N 81°04′30″W / 28.581°N 81.075°W / 28.581; -81.075