|City of license||Tampa, Florida|
|Broadcast area||Tampa Bay Area|
|Slogan||Variety, from the 90's to Now|
|Frequency||100.7 MHz (also on HD Radio)|
|Translator(s)||94.5 W233AV (Gulfport, relays HD2)
99.1 W202CB (Bayonet Point, relays HD2)
105.9 W290BJ (West Tampa, relays HD2)
|First air date||November 1947 (as WDAE-FM)|
HD2: Classic rock "Thunder Tampa Bay"
|Callsign meaning||Tampa Bay's MiX 100.7 (transposed)|
|Former callsigns||WDAE-FM (1947-1976)
|Sister stations||WBTP, WDAE, WFLA, WFLZ, WFUS, WHNZ, WXTB|
Listen Live (HD2)
WMTX is a Hot AC radio station in Tampa, Florida known as "Mix 100.7". It plays a variety of current hits along with some hit music from the past, as far back as the 1980s. Owned by iHeartMedia, Inc., the station's studios are located in South Tampa and the transmitter site is in Riverview. WMTX also serves as the primary Emergency Alert System station for all of Tampa Bay.
In 1947, the station signed on the air as WDAE-FM, a contemporary music station. In 1976, the station flipped to beautiful music and the callsign changed to WAVV. During the WAVV years, the station's tagline was "Waves of Beautiful Music". In 1978, the callsign changed to WJYW during its beautiful music era. In 1982, the station flipped from beautiful music to adult contemporary and the callsign changed to WIQI (W-101). In 1986, the callsign changed to WUSA-FM (named after Washington D.C. TV station WUSA-TV) before the station was called "Kiss 100.7" and the callsign changed to WUKS. In 1998, during the Kiss 100.7 period, the callsign changed to WAKS. In 1999, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. On August 28, 1999, at Midnight, the station underwent a sudden format change and became "Mix 100.7" without any fanfare from Tampa listeners, and the callsign changed to WMTX which was first used on 95.7 (now WBTP) as "Mix 96". Community outrage was highly noted in local newspapers and on other radio stations.
Since the surprise format switch, WMTX has had respectable ratings but has never held the #1 spot in the Tampa Bay radio market.
For years, Mix 100.7 aired the popular syndicated shows American Top 20 with Casey Kasem and Backtrax USA with Kid Kelly. However, in the summer of 2006, Backtrax was dropped. About a year later, the station dropped Kasem's countdown show.
In early 2007, WMTX launched a HD2 subcarrier with a Soft AC format. On December 17, 2007, WMTX's HD-2 dropped the Soft AC format to introduce a LGBT-oriented HD radio station called Pride Radio. It played Dance and Rhythmic Hits.
On January 28, 2013 WMTX-HD2 changed their format to classic rock, branded as "Thunder Tampa Bay", relayed on FM translators W233AV 94.5 (Gulfport) and 105.9 W290BJ (West Tampa). On September 24, 2014, Thunder Tampa Bay started simulcasting on 99.1 W202CB (Bayonet Point).
- WMTX Website
- Query the FCC's FM station database for WMTX
- Radio-Locator information on WMTX
- Query Nielsen Audio's FM station database for WMTX
- Query the FCC's FM station database for W233AV
- Radio-Locator information on W233AV
- Query the FCC's FM station database for W290BJ
- Radio-Locator information on W290BJ