|Traded as||LSE: ZPLA|
|Industry||Internet, real estate|
|Headquarters||London, United Kingdom|
|Services||Property search and research|
Zoopla (also Zoopla.co.uk) is a property website covering the British residential property market. The site also enables users to access information such as sold house prices, area trends and statistics, and current value estimates for domestic properties in the UK.
The Zoopla site is a searchable directory of UK residential properties, created using Royal Mail's database, the UK HM Land Registry's data on property transactions, Google maps, Microsoft maps' "bird's eye view", and other data sources. The data is then presented in a read-write format, so that user-generated content can "fill in the gaps".
Based on this data, Zoopla has developed an automated valuation model or algorithm that allows the site to provide an instant valuation estimate for any property in the UK, similar to competitors Mouseprice and Hometrack. The AVM is based on user-added information such as property attributes, transactions from the Land Registry, and analysis of historical price trends. The site also allows users to claim their home or set a TemptMe price (a price at which they could be tempted to sell).
The site also provides listings of around 500,000 properties for sale or to rent from residential estate agents along with pictures, descriptions, maps, statistics and local information.
In July 2010, Zoopla also made a similar new service as an iPhone application including GPS-based property searches and augmented reality camera view.
History and company information
Zoopla was founded in 2007 by Alex Chesterman, who also founded ScreenSelect / LoveFilm and Simon Kain, former senior developer at Bookpages / Amazon UK and LoveFilm CTO. The website was launched in January 2008. In June 2008, they hired Doug Monro, former Managing Director of Gumtree, as Chief Operating Officer., who subsequently left to found Adzuna in 2011. The company is based in Southwark, London. In October 2013, the company announced that it was moving all 200+ staff to a larger office in the Harlequin Building, also in Southwark.
Zoopla have been quoted in the UK press in a number of articles based on their data, such as the UK Property Rich List and comments on the value of various celebrity homes. There has also been some debate over the ethics of property porn and property snooping.
In August 2009, Zoopla acquired the PropertyFinder Group, consisting of the websites Propertyfinder.com, Hotproperty.co.uk and UK Property Shop, with combined annual revenues of £7M, from prior owners the REA Group and News International for an undisclosed sum.
In July 2010, Zoopla acquired property technology company Byteplay.
In August 2010, Zoopla launched its first television advertising campaign. The humorous campaign compares finding the perfect property with finding the perfect partner, showing a number of people discussing the house-buying process in terms that could be used to describe a relationship.
In 2010 Zoopla was named in the Startups 100 awards as one of the UK's most innovative, inspiring and ground-breaking new companies.
In October 2011 Zoopla and Digital Property Group, the subsidiary of A&N Media which operates property websites Primelocation.com, Globrix.com and FindaProperty.com announced plans to merge their respective businesses.
In May 2012, Zoopla acquired property information website UpMyStreet.com.
In June 2012 Zoopla and Digital Property Group merger completes forming Zoopla Property Group Ltd.
In December 2012, Zoopla acquired property information website Globrix.com.
Zoopla have been sponsors of West Bromwich Albion Football Club since 2012. In January 2014, founder Alex Chesterman, who is Jewish, decided to stop supporting the club after an allegedly anti-Semitic gesture from player Nicolas Anelka.
There is current speculation that Zoopla is considering an initial public offering with an enterprise value of over £1bn.
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