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ATV (Pakistani TV channel)

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ATV
CountryPakistan
HeadquartersIslamabad
Programming
Language(s)Urdu
Ownership
OwnerShalimar Recording & Broadcasting Co. Ltd.
History
FounderAbdul Jabbar [former MD PTV]

ATV is the only semi-privately operated terrestrial television network in Pakistan; the channel has the second largest national viewership base in the country only behind PTV Home. The channel was launched on 1 May 2005.

Channel profile

The channel started as a joint venture of Shalimar Recording and Broadcasting Company(SRBC) and Sports Star International (SSI). ATV replaced STN in 2005. ATV now operates with 20 stations covering all major cities and commercial centres of Pakistan.

The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

ATV today is a symbol of quality television entertainment in Pakistan. With its reach and impact ATV has forward looking vision that draws strength from the rich religious and cultural traditions of the land. ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad.

All the capital and running expenses of the company are met from its own resources. No government grant, budgetary allocation or subsidy is given.

ATV's drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment taste buds and information needs of its esteemed viewers.

SRBC part ways with SSI in 2018 and ran ATV as semi-governmental TV Channel from 2018 till 2019. Recently in 2019 ATV is relanched as a semi-private channel as SRBC has joined hands with another private company.

Programming

The program mix of ATV includes entertainment (40%), information (37%) and education (23%).[citation needed]

A-News

The channel has launched its daily main news bulletin at 8:55 PM and 10 minutes news bulletins every hour on-the-hour.

Availability

ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through PakSat 1R. ATV can be viewed online at ATV website.

Programmes

Serials

  • Yeh Mera Deewanapan Hai
  • Barry Dokhay Hain Iss Rah Main
  • Juhi Jenny Javeria
  • Intezaar
  • BHAI
  • Hürrem Aur Sultan
  • Maazi
  • Ishq Beparwah
  • Chehron Ke Peechay
  • Mehmaan Qadardaan
  • Ek pyar kahani

Show

  • Boom On Live
  • Awam Aor Qanoon
  • ATV Clinic
  • Han Qabool Hai (Season 2)
  • Atv Documentaries
  • Sawaal DW Urdu

References


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