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[[Image:FWYHP.jpg|thumb|Cover design of ''Friends With You Have Powers!'']]
'''Friends With You''' (FWY) is an artist collaborative founded by the two [[Miami]]-based artists, Sam Borkson, born in [[Plantation, Florida]] in 1979, and Arturo Sandoval III, born in [[Havana]], [[Cuba]] in 1976. Since its conception in 2002, FWY has continued to promote the two artists' common message of magic, [[luck]], and [[friendship]], through its popular designer toy line, public [[installation art| art installations]], new-form [[playgrounds]], published works, live [[performance art| performances]], and various [[animation]], [[film| motion picture]], and [[multimedia]] projects.

From [[Art Basel]] in Miami to [[Pictoplasma]] in [[Berlin]], FWY has been invited to participate in some of the most respected artistic happenings worldwide. Due to its unique style, creative and technical abilities, FWY has also been commissioned to help develop the [[personification| image]] and [[identity (philosophy)| identity]] of some of the world’s most prominent [[brands]], including, among others, [[Nike, Inc.| Nike]], [[MTV]], [[Red Bull]], [[Volkswagen]], and [[Coca-Cola]].

FWY works towards sharing its message of magic, luck, and friendship, to a wider global community by [[collaboration| collaborating]] with other creative forces, and by producing [[innovation| innovative]] works that will continue to [[social change| redefine]] its audience. FWY was created with one basic concept in mind; to become Friends With You!


==Toy Lines==

===Plush Series 1===
[[Image:Malfi1.jpg|thumb|right|''Malfi'' from Plush Series 1]]
Originally launched in 2002 Friends With You got their initial boom of recognition through this line of plush characters and beings known as "[[Friend| Friends]]". Featuring eight different "Friends" they are said to be derived from unimaginably small microbes that has been enlarged times one billionth its original size and then some<ref name="FWYweb">[http://www.friendswithyou.com Friends With You<!-- Bot generated title -->]</ref>. They live in your breath and under the part of your brain used for wishing<ref name="FWYweb"/>. Each of the "Friends" represent an [[List of comic book superpowers| ability]] or [[List of comic book superpowers| power]] which is then shared with you when befriending them. The [[dark]] ''Malfi'' either brings you Great [[Wealth]] or [[Death]]<ref name="FWYweb"/> and is someone you should be careful around. The [[caterpillar]]-like ''Mr. TTT'' splits into three separate parts representing [[luck]] and is known to be three times as lucky as [[Rabbit's foot| rabbits' feet]] and golden [[Horseshoes]]<ref name="FWYweb"/>. ''Red Flyer'' is known as the fabric of [[space]], the [[earth]], the [[air]], the [[water]], everything<ref name="FWYweb"/>. In ''Red Flyer's'' enlarged state, he offers invincibility and absolute power to his human companion<ref name="FWYweb"/>. The fluffy white ''Barby'' is a meditative and shy "Friend" who tends to wear a [[mask]] often. When you remove ''Barby's'' mask he will give you complete [[love]] and [[attention]]<ref name="FWYweb"/> if you ever need a light conversation or sort out a situation. ''[[King]] [[Albino]]'' gets rid of life discoloration forever<ref name="FWYweb"/> and is known as the agent for all albino [[animal| animals]] as well as in chemicals such as [[bleach]]<ref name="FWYweb"/>. ''King Albino'' is useful for getting rid of all [[embarrassment| embarrassing]] moments to help you move forward in life. ''Albino Squid'', considered the jerk out of all the "Friends", is helpful in reminding you what not to be. Though if you, yourself are a jerk then ''Albino [[Squid]]'' will help you kick the [[buttocks| ass]] of all your [[competition| competitors]] and help you rule the world<ref name="FWYweb"/>. ''Poppings'' is easily known as having the [[charisma| charm]] and [[charisma]] you've been wishing you had<ref name="FWYweb"/>. Carry a ''Poppins'' [[foot]] with you and you'll gain some of its [[unique]] qualities. ''Shoebaca'' can [[Telecommunication| telecommunicate]] with you as his friend in order to help them with their life's toughest decisions. All you have to do is ask a [[question]] and [[concentration| concentrate]] to find the best solutions to all your problems<ref name="FWYweb"/>. ''Shoebaca'' also comes with removable [[kidneys]]. Together all these "Friends" form what is now known as the ''Plush Series 1''. The original launch production of this series is considered very [[scarcity| rare]] and hard to find.

===Good Wood Gang===
The ''Good Wood Gang'' became the second line of toys created by Friends With You and was released in 2005 and debuted at [[Kidrobot]] in [[Los Angeles]] on July 7th, 2005 and at [[Giant Robot (magazine)| Giant Robot]] in [[New York]] on July 8th, 2005<ref>[http://www.vinylpulse.com/2005/06/good_wood_gang__1.html Vinyl Pulse: Good Wood Gang by Friends With You<!-- Bot generated title -->]</ref>. Unlike the plush nature of ''Plush Series 1'' toys ''Good Wood Gang'' was structurally built with [[wood]] materials. What really made this series unique was that they were peg based modular builds. Each toy came with a large assortment of pieces and accessories that could be put together via small wooden holes and pegs that attached to each other. Much like [[Lego| Lego]] each character still retained an [[aesthetics| aesthetic]] while being entirely [[customization| customizable]].
[[Image:GWGGroup.jpg|thumb|Entire cast of ''Good Wood Gang'']]
Each of the characters within the "[[gang]]" share the same background while all having unique abilities. Their back story indicates that they all come from the Black Forest as [[amulet| amulets]] from a time when [[child| children]] [[God| Gods]] owned these toys as wooden charms<ref name="GWG">[http://www.strangeco.com/Features/goodwood/index.html Good Wood Gang<!-- Bot generated title -->]</ref>. When these toys are treated with respect they may grant all your very [[wish| wishes]]<ref name="GWG"/>. ''Black Foot'', [[pseudonym| A.K.A]] Captain Bingo, is a black and golden [[cube| cubic]] figure said to possess the potential for the ultimate life adventure<ref name="GWG"/>. The [[totem]]-like being known as ''Sweet Tooth'' is said to give its owner surprises<ref name="GWG"/>. Each of the [[head| heads]] that come with ''Sweet Tooth'' grant different things; 'Lil Bernie brings stress free-days while Baby Derwin gives either an amazing [[luck| fortune]] or really bad luck<ref name="GWG"/>. ''Squid Racer'' is a robotic friend that is lead by the Singing Robot Head and piloted by [[faith| faithful]] Elby and is known to be the hardest working and [[speed| fastest]] teams ever<ref name="GWG"/>. ''Squid Racer'' uses its power of [[momentum]] to help you reach your full [[potential]]<ref name="GWG"/>. ''Mr. T.T.T. Burger'', an alternation of ''Plush Series 1''s ''Mr. T.T.T.'', is quite similar looking to a [[hamburger]] but comes accompanied by a Lucky T-bone<ref name="GWG"/>. ''Mr. T.T.T. Burger'' has been stated to help you enjoy the great [[life]] you have while satisfying all your [[indulgence| indulgences]]<ref name="GWG"/>. Lastly there is [[infant| baby]]-looking ''Lucky Doovoo''. ''Lucky Doovoo'' is an ever-[[sleep| sleeping]] [[dream]] guide who can make dreams come true<ref name="GWG"/>. To help make your [[wish| wishes]] come true write them on his trusty [[chalkboard| blackboard]]<ref name="GWG"/>. ''Lucky Doovoo'' also comes with three magical belly button trinkets you can attach to him; The [[Heart]] to concentrate on your relationships, the Power [[Ruby]] to concentrate on your goals, and the [[lollipop]] for carefree slumber<ref name="GWG"/>.

===Plush Series 2, The Burger Bunch, and Other Toy Lines===
Following the design of ''Malfi'' from ''Plush Series 1'' was a second plush line only featuring ''Malfi'' with different variants and powers. The most notable changes to the ''Malfi'' design were color variations and alternate [[facial expression| facial expressions]]. A reproduction of the regular ''Malfi'' design was created for the series. ''Smiling Malfi'' still retains the black tone but instead of having a saddened face he is now glowingly smiling and is said to enable [[infinity| limitless]] fun<ref name="FWYweb"/>. ''Super Malfi'' retains ''Smiling Malfi's'' expression but with a pure white tone and [[random| randomly]] [[polka dot| polka dotted]] in [[red]], light [[blue]], and light [[green]]. ''Super Malfi'' can bring luck by rubbing his [[magic (paranormal)| magical]] polka dots<ref name="FWYweb"/>. Lastly, ''Naked Malfi'' keeps the same exact design as the original ''Malfi'' but with all dark tones replaced by a [[nude]] [[skin]] color [[pink]].
[[Image:FWYLCrew.jpg|thumb|'''Top:''' ''Smiling Malfi'', ''Super Malfi'', ''Malfi'' '''Middle:''' ''The Boy'' '''Bottom:''' ''Bumble Grump'', ''Mr. T.T.T. Burger'', ''Muffin'']]
Roughly around the same time as the release of the ''Malfi'' based ''Plush Series 2'' a team of toys known as ''The Burger Bunch'' was launched. Each of the toys had the distinct ability to have their parts moved around or shared similar to changing out the stacked ingredients in a [[hamburger]] sandwich. There were three ''friends'' in ''The Burger Bunch''. ''Bumble Grump'' is an imaginative baby that gets into wild adventures. ''Mr. T.T.T. Burger'', a different burger looking version of ''Plush Series 1's'' ''Mr. T.T.T.'', was magically [[consciousness| awakened]] by ''Bumble Grump''<ref name="FWYweb"/>. ''Mr. T.T.T. Burger'' makes everyday filled with delights<ref name="FWYweb"/>. The adorable ''Muffin'' is considered a [[shapeshifting| shapeshifter]] that can turn into anything he wants, but only sometimes<ref name="FWYweb"/>. The pieces of all these toys can easily be interchanged between each other to create unique looks and [[measurement| sizes]].

Alongside the release of ''The Burger Bunch'' Friends With You created ''The Boy''. ''The Boy'' was summoned
from [[outer space]] with his best friend ''Penelope'' the [[invisibility| invisible]] white [[elephant]] who loves magical [[cherry| cherries]]<ref name="FWYweb"/>. ''The Boy'' uses a special [[transmutation]] device that has unknown abilities and powers but seems very important to whatever ''The Boy's'' secret mission is. Due to a our [[planet| planet's]] [[atmosphere]] being different from what ''The Boy'' is use to his body [[structure]] changes as well as the [[molecule| molecules]] that make him up<ref name="FWYweb"/>. The large secret behind ''The Boy'' is unknown but will save the [[earth]] and all the [[people]] too<ref name="FWYweb"/>. As well as the toy ''The Boy'' was also a strong focal character in the [[installation art| installation]] and [[performance]] of ''Cloud City'' at [[Museum of Contemporary Art, North Miami| MOCA]].

Friends With You's latest toy line is the appropriately named ''Wish Come True''. Based around the concept of making anyone's wish come true, similar in fashion to what a [[genie]] does, all characters are assigned [[luck| lucky]] numbers. One other similarity between all models of toys in this line is that they all have [[weight| weighted]] bottoms and built-in [[bell (instrument)| bell]] chimes giving each one a playful rocking motion and a subtle, soothing sound<ref>[http://www.strangeco.com/store/Shop_item.php?id=904&cat=32&sub=0 STRANGEco<!-- Bot generated title -->]</ref>. There are six main "Friends"; ''Popa'' the magic [[key (lock)| key]], ''Mr. T.T.T.'' the [[wormhole]], ''Buddychub'' a form of friendship, ''Malfi'' the lucky, ''Coco'' the [[universe]], and ''Fluffy Pop'' a representation of [[balance (ability)| balance]]<ref name="FWYweb"/>. There are also ten other unknown variants and alternate characters hidden randomly in ''Wish Come True'' that can be collected. The series came in what is known as [[blindness| blind]] "mystery box" packaging.

Friends With You also have done other toys not part of any series or line of product. The very rare ''Foofee'' and ''Feefee'' share the same fluffy cylindrical design but are [[contrast (vision)| contrast]] towards each other in terms of color variation. Friends With You has also had a hand in creating a custom designed Dunny for [[Kidrobot]].


==Artwork, Installations, and Live Performances==

===Skywalkers Parade===
[[Image:SkywalkersParade.jpg|thumb|Detail of the ''Skywalkers Parade'']] Commissioned by [[Scion (automobile)| Scion]] to create a project that brings fine art beyond the gallery walls with a view for everyone to enjoy<ref name="nexus">[http://www.artnexus.com/ANnewsdetail/17015 SKYWALKERS parade<!-- Bot generated title -->]</ref> Friends With You set out to design something unique and unforgettable. The design concept for ''Skywalkers Parade'' primarily was inspired by a fictional moment in cosmology: our solar system's formal acceptance into the universe<ref name="krush">[http://artkrush.com/mailer/issue46/designby/ Artkrush<!-- Bot generated title -->]</ref>. Working on the piece Friends With You collaborated with other renowned artists such as [[Forcefield (art collective)| Ara Peterson]], Misaki Kawai, [[Lunatarium| MumbleBoy]], [[Paper Rad]], [[David Choe]], and [[designer toys| DEVILROBOTS]]<ref name="nexus"/>. Together all artists worked on designing a number of [[balloons]] sizing from 5' to 60'<ref name="nexus"/>. Premiering on the shoreline of [[South Beach]] on December 7th of 2006 , during [[Art Basel]] Miami, the parade went forward, similar to [[Macy's Thanksgiving Day Parade]], manned by over 150 volunteers<ref name="nexus"/> and led by the [[Hialeah]] [[high school| Senor High School]] and a [[green]] [[Scion (automobile)| Scion]] xB<ref name="newtimes">[http://www.miaminewtimes.com/2006-12-14/news/stone-gets-spanked/ Stone Gets Spanked, page 1 - News - Miami New Times - Miami New Times<!-- Bot generated title -->]</ref>. It is notable that some of the ''Skywalkers'' character designs possibly stemmed from Friends With You's ''Wish Come True''.


===Cloud City===
''Cloud City'' opened in 2005 at the [[Museum of Contemporary Art, North Miami| MOCA]] [[warehouse]] during the annual [[Art Basel]] in [[Miami]]. Setup as an interactive playground for all ages<ref name="pulse">[http://www.vinylpulse.com/2005/11/friends_with_yo.html Vinyl Pulse: Friends With You: Cloud City at MOCA Northern Miami<!-- Bot generated title -->]</ref> the installation opened to a playful crowd. Comprised of geometric shapes such [[inflatable]] spheres, padded 10 foot cones on [[caster| casters]], and [[pillow| pillowed]] cylinders the installation was filled with many things to play with. Half spheres were easily and intentionally used as slides. A large portion of the objects used in the warehouse replicated the facial design of ''The Boy'' and varrying in colors such as [[white]], [[purple]], [[magenta]], and [[blue]]. Alongside the playful aspects of the installation a large focus of the work was on the [[rituals]] of [[sound]] and play<ref name="wikiacloud">[http://friendswithyou.wikia.com/wiki/Cloud_City Cloud City - Friends With You Wiki - a Wikia wiki<!-- Bot generated title -->]</ref>. Friends With You artists Sam Borkson and Arturo Sandoval III dressed as ''The Boy'' during the opening reception and played and interacted with gallery visitors for multiple hours non-stop to further the interactive experience. With the start of ''Cloud City'' Friends With You also released a CD music album of the same name featuring music artists such as PonPoko, Phoenicia, Otto VaN Shirach the Magnifient, and Sam<ref name="FWYweb"/>.

===Rainbow Valley===
[[Image:RainbowValleyFWY.jpg|thumb|Entrance to Aventura Mall's ''Skywalkers Parade'']]
December 21, 2006 marked the [[premiere]] of Friends With You's first permanent installation. It was built as the first artist-designed conceptual [[playground]] in [[Miami]] specially built in [[Aventura Mall]]. The playground itself was actually designed by artists working for [Playtime LLC], a Denver, CO based children's play area provider. While general concept work was initialized by FWY, the actual working design, construction and delivery of the play area was executed by the team from Playtime. The opening also was the first art installation to be displayed from Turnberry for the Arts, a new initiative that seeks to enrich and enlighten patron’s [[shopping]] experience through exposure to the arts. During the initial showing of the playground a special limited print ''Rainbow Valley'' [[coloring book]] was given out at the event that explained the [[back-story]] of the characters within the playground. The playground resides in front of a [[Sears]] store located within the [[shopping mall| mall]].

The story behind the ''Rainbow Valley'' playground is one of ''Peeko'', a [[baby]] [[mountain]], and his new-found friend ''Cloudy'' that have all their adventures together<ref name="daddy">[http://daddytypes.com/2007/05/24/road_trip_rainbow_valley_mall_playground_by_friends_with_you.php Road Trip! Rainbow Valley Mall Playground By Friends With You - Daddy Types<!-- Bot generated title -->]</ref>. The playground has some [[rainbow]] bridges, slides, a control center, and crawl-in mountains in bright and playful welcoming colors<ref name="daddy"/>. The entire area is [[foam]]-covered similar to a [[nursery school]] wrestling [[mat]]<ref name="daddy"/>. At the entrance of the playground stands two clouds with an [[arch| arching]] overhead rainbow with the title of "''Rainbow Valley'' By Friends With You" curved across it accompanied by [[red]] and [[blue]] [[diamond]] designs. The impressive arch was originally conceived by Friends With You but required extended work and redesign to make it a structurally possible feature. The archway's physical design work was executed by Denver artist Kedran Kraich. Structural work was completed by a team led by Jason Julian. Multicolored [[seating]] surrounds the inner edge of playground, presumebly desiged for [[parent| parents]]. The [[mat| matted]] flooring has light [[grass]] [[green]] colors with illustrated [[rivers]], [[lakes]], and [[flowers]] covering differentiating areas. ''Rainbow Valley'' is open to the public and still can be visited within the [[Aventura Mall]] to this day.

There are some designs such as the slides and matted elements that share similarities from Friends With You's other installation ''Cloud City''.

===Fun House===
[[Image:FWYBounceHouse.jpg|thumb| The bounce house ''Fun House'']]
As a part of [[Art Basel|Art Basel Miami]] [[2008]] Friends With You was the main featured artist at the [[Scope art fair|Scope Art Fair]]. Friends With You was commissioned to work on an installation area located in the rear area of the fair located directly next to the [[VIP]] lounge. The area also housed the main snack and food area of Scope Art Fair.

For the installation Friends With You featured a large [[Inflatable structure|bounce house]] known as ''Fun House''. The bounce house was open to the public to play in for both adults and children. The side of the [[house]] features a smiling [[face]] design. The house was filled with multiple Friends With You inflatable balls that could be tossed around and played with. Outside of the bounce house were multiple wooden boxings all with painted designs from Friends With You. A small [[structure]] within the area sold Friends With You merchandise while a small [[gallery]] area sold original works by Friends With You. A small [[table]] area was located near the snack stand located within the installation.

As a part of Friends With You being featured at the Scope Art Fair, fair directors handed out limited edition Scope 2008 shirts designed by Friends With You to VIP guests. The shirts were also sold at the shop within the installation.

==Solo Exhibitions, Commissions, and Major Projects==
* 2004 - Get Lucky - The Box Space August, Miami, FL
* 2004 - Get Lucky - [http://www.mkgallery.com/ Merry Karnowsky Gallery], Los Angeles, CA
* 2005 - GOOD WOOD GANG - [[Kidrobot]], Los Angeles, CA
* 2005 - Good Wood Gang - [[Giant Robot (magazine)|Giant Robot]], New York, NY
* 2005 - Cloud City - [[Museum of Contemporary Art, North Miami|MOCA]], Miami, FL
* 2006 - Power Pond - [[Museum of Contemporary Art, North Miami|MOCA]], Miami, FL
* 2006 - Birds Of Pray - [http://www.mkgallery.com/ Merry Karnowsky Gallery], Los Angeles, CA
* 2006 - Garden of Friendship - [http://www.diesel.com/collections/denim-gallery/ Diesel Denim Gallery], New York, NY
* 2006 - Skywalkers - [[Art Basel|Art Basel Miami Beach]], Miami, FL
* 2006 - Rainbow Valley - [[Aventura Mall]], Aventura, FL
* 2007 - We Are Friends – [[Walker Art Center]], Minneapolis, Minnesota
* 2007 - Wish Come True - [http://www.soovac.org/ Soovac], Minneapolis, Minnesota
* 2008 - Dream Maker – [[Indianapolis Museum of Art]], Indianapolis, Indiana
* 2008 - Scope Art Fair - [[Scope_art_fair|Scope Art Fair]], Miami

==Group Shows==
* 2003 - See this and Die - The Creek, Miami, FL
* 2003 - Stick em’ up - [http://www.objexartspace.com/ OBJEX Art Space], Miami, FL
* 2003 - Russian Doll Show - The Worst Gallery, Portland, OR
* 2003 - Little Cakes Book Show - [http://www.artdiv-hpf.com/tokyo/ HPGRP Hanna], Ginza Tokyo, Japan
* 2003 - [http://www.nike.com/nikelab/ Nike Lab]:_Mr. Wizard the Legend of Speed – New York, NY
* 2003 - [http://www.nike.com/nikelab/ Nike Lab]:_Mr. Wizard the Legend of Speed - Los Angeles, CA
* 2003 - [http://www.shift.jp.org/ SHIFT] MOV Animation Festival - Tokyo, Japan
* 2003 - Appetite for Mutilation - San Francisco, CA
* 2004 - Subcultures Toy Show - [[The Art Institute of Fort Lauderdale|Mark K. Wheeler Gallery]] Ft. Lauderdale, FL
* 2004 - Pictoplasma - [http://www.futurenyc.com/ Future is Now Gallery], NY, NY
* 2004 - Plushtastrophe - Basil Hallward Gallery, Portland, Oregon
* 2004 - Plushtastrophe - Double Punch Gallery, San Francisco, CA
* 2004 - Plushtastrophe - [http://www.magic-pony.com/ Magic Pony], Toronto, Ontario
* 2004 - Characters by Design - Gray Matters Gallery, Dallas, Texas
* 2004 - Aqui Uzumaki - [http://www.artdiv-hpf.com/tokyo/ HPGRP Hanna], Ginza Tokyo, Japan
* 2004 - Characters at War - Zentralbuero, Berlin, Germany
* 2004 - Pictoplasma - Berlin, Germany
* 2004 - Neighborhood - Studio Berlin, Germany
* 2005 - Hide and Seek with Hello Kitty - Hong Kong, China
* 2005 - Plushtastrophe - [http://www.blkmrktgallery.com/ Black Market], Los Angeles, CA
* 2005 - [http://move.aigany.org/ MOVE Conference]: Stories in Motion - New York, NY
* 2005 - Optic Nerve - Official selection - [[Museum of Contemporary Art, North Miami|MOCA]], Miami, FL
* 2005 - Project FOX - Copenhagen, Denmark
* 2005 - Everywhere Show - Mendenhall Sobeiski Gallery, Pasadena, CA
* 2005 - Hanging By a Thread - [http://www.themoorespace.org/ The Moore Space], Miami, FL
* 2006 - MTV Underground Toys - [http://www.theshowroomnyc.com/ The Showroom NYC], NY
* 2006 - Demons to Diamonds - [http://www.locustprojects.org/ Locusts Projects], Miami, FL
* 2006 - Pictoplasma 2 - Berlin, Germany
* 2006 - The official FriendsWithYou Bootleg Show – [http://www.heliumcowboy.com/ Helium Cowboy], Hamburg, Germany
* 2007 - Guild – [http://www.galerieperrotin.com/ Galerie Perrotin], Miami, FL
* 2007 - Art Parade – [[Deitch Projects]] NY, NY
* 2007 - [http://www.tmdg.com.au TMDG Design] conference– Buenos Aires, Argentina
* 2008 - Hexagon - [http://miamiartspace.com/ Miami Art Space], Miami FL


==External links==
* [http://www.friendswithyou.com Friends With You]
* [http://www.strangeco.com/Features/FriendsWithYou.html Friends With You microsite at STRANGEco]
* [http://www.crowndozen.com/features/archives/000305.shtml Interview with Friends With You at CrownDozen.com]
* [http://artkrush.com/mailer/issue46/designby/ FriendsWithYou Skywalkers parade Art Basel]
* [http://www.formatmag.com/reviews/friendswithyou-have-powers/ Review of FriendsWithYou Have Powers!]
* [http://vinyl-creep.net/~vinylcre/index.php/Friends_With_You Friends With You on Vinyl-Creep]
* [http://www.miamiherald.com/1020/story/332439.html Miami Herald Article]




<references/>


[[Category:Designer toys]]
[[Category:Artist collectives]]

Revision as of 17:03, 4 February 2009

File:FWYHP.jpg
Cover design of Friends With You Have Powers!

Friends With You (FWY) is an artist collaborative founded by the two Miami-based artists, Sam Borkson, born in Plantation, Florida in 1979, and Arturo Sandoval III, born in Havana, Cuba in 1976. Since its conception in 2002, FWY has continued to promote the two artists' common message of magic, luck, and friendship, through its popular designer toy line, public art installations, new-form playgrounds, published works, live performances, and various animation, motion picture, and multimedia projects.

From Art Basel in Miami to Pictoplasma in Berlin, FWY has been invited to participate in some of the most respected artistic happenings worldwide. Due to its unique style, creative and technical abilities, FWY has also been commissioned to help develop the image and identity of some of the world’s most prominent brands, including, among others, Nike, MTV, Red Bull, Volkswagen, and Coca-Cola.

FWY works towards sharing its message of magic, luck, and friendship, to a wider global community by collaborating with other creative forces, and by producing innovative works that will continue to redefine its audience. FWY was created with one basic concept in mind; to become Friends With You!


Toy Lines

Plush Series 1

File:Malfi1.jpg
Malfi from Plush Series 1

Originally launched in 2002 Friends With You got their initial boom of recognition through this line of plush characters and beings known as " Friends". Featuring eight different "Friends" they are said to be derived from unimaginably small microbes that has been enlarged times one billionth its original size and then some[1]. They live in your breath and under the part of your brain used for wishing[1]. Each of the "Friends" represent an ability or power which is then shared with you when befriending them. The dark Malfi either brings you Great Wealth or Death[1] and is someone you should be careful around. The caterpillar-like Mr. TTT splits into three separate parts representing luck and is known to be three times as lucky as rabbits' feet and golden Horseshoes[1]. Red Flyer is known as the fabric of space, the earth, the air, the water, everything[1]. In Red Flyer's enlarged state, he offers invincibility and absolute power to his human companion[1]. The fluffy white Barby is a meditative and shy "Friend" who tends to wear a mask often. When you remove Barby's mask he will give you complete love and attention[1] if you ever need a light conversation or sort out a situation. King Albino gets rid of life discoloration forever[1] and is known as the agent for all albino animals as well as in chemicals such as bleach[1]. King Albino is useful for getting rid of all embarrassing moments to help you move forward in life. Albino Squid, considered the jerk out of all the "Friends", is helpful in reminding you what not to be. Though if you, yourself are a jerk then Albino Squid will help you kick the ass of all your competitors and help you rule the world[1]. Poppings is easily known as having the charm and charisma you've been wishing you had[1]. Carry a Poppins foot with you and you'll gain some of its unique qualities. Shoebaca can telecommunicate with you as his friend in order to help them with their life's toughest decisions. All you have to do is ask a question and concentrate to find the best solutions to all your problems[1]. Shoebaca also comes with removable kidneys. Together all these "Friends" form what is now known as the Plush Series 1. The original launch production of this series is considered very rare and hard to find.

Good Wood Gang

The Good Wood Gang became the second line of toys created by Friends With You and was released in 2005 and debuted at Kidrobot in Los Angeles on July 7th, 2005 and at Giant Robot in New York on July 8th, 2005[2]. Unlike the plush nature of Plush Series 1 toys Good Wood Gang was structurally built with wood materials. What really made this series unique was that they were peg based modular builds. Each toy came with a large assortment of pieces and accessories that could be put together via small wooden holes and pegs that attached to each other. Much like Lego each character still retained an aesthetic while being entirely customizable.

File:GWGGroup.jpg
Entire cast of Good Wood Gang

Each of the characters within the "gang" share the same background while all having unique abilities. Their back story indicates that they all come from the Black Forest as amulets from a time when children Gods owned these toys as wooden charms[3]. When these toys are treated with respect they may grant all your very wishes[3]. Black Foot, A.K.A Captain Bingo, is a black and golden cubic figure said to possess the potential for the ultimate life adventure[3]. The totem-like being known as Sweet Tooth is said to give its owner surprises[3]. Each of the heads that come with Sweet Tooth grant different things; 'Lil Bernie brings stress free-days while Baby Derwin gives either an amazing fortune or really bad luck[3]. Squid Racer is a robotic friend that is lead by the Singing Robot Head and piloted by faithful Elby and is known to be the hardest working and fastest teams ever[3]. Squid Racer uses its power of momentum to help you reach your full potential[3]. Mr. T.T.T. Burger, an alternation of Plush Series 1s Mr. T.T.T., is quite similar looking to a hamburger but comes accompanied by a Lucky T-bone[3]. Mr. T.T.T. Burger has been stated to help you enjoy the great life you have while satisfying all your indulgences[3]. Lastly there is baby-looking Lucky Doovoo. Lucky Doovoo is an ever- sleeping dream guide who can make dreams come true[3]. To help make your wishes come true write them on his trusty blackboard[3]. Lucky Doovoo also comes with three magical belly button trinkets you can attach to him; The Heart to concentrate on your relationships, the Power Ruby to concentrate on your goals, and the lollipop for carefree slumber[3].

Plush Series 2, The Burger Bunch, and Other Toy Lines

Following the design of Malfi from Plush Series 1 was a second plush line only featuring Malfi with different variants and powers. The most notable changes to the Malfi design were color variations and alternate facial expressions. A reproduction of the regular Malfi design was created for the series. Smiling Malfi still retains the black tone but instead of having a saddened face he is now glowingly smiling and is said to enable limitless fun[1]. Super Malfi retains Smiling Malfi's expression but with a pure white tone and randomly polka dotted in red, light blue, and light green. Super Malfi can bring luck by rubbing his magical polka dots[1]. Lastly, Naked Malfi keeps the same exact design as the original Malfi but with all dark tones replaced by a nude skin color pink.

File:FWYLCrew.jpg
Top: Smiling Malfi, Super Malfi, Malfi Middle: The Boy Bottom: Bumble Grump, Mr. T.T.T. Burger, Muffin

Roughly around the same time as the release of the Malfi based Plush Series 2 a team of toys known as The Burger Bunch was launched. Each of the toys had the distinct ability to have their parts moved around or shared similar to changing out the stacked ingredients in a hamburger sandwich. There were three friends in The Burger Bunch. Bumble Grump is an imaginative baby that gets into wild adventures. Mr. T.T.T. Burger, a different burger looking version of Plush Series 1's Mr. T.T.T., was magically awakened by Bumble Grump[1]. Mr. T.T.T. Burger makes everyday filled with delights[1]. The adorable Muffin is considered a shapeshifter that can turn into anything he wants, but only sometimes[1]. The pieces of all these toys can easily be interchanged between each other to create unique looks and sizes.

Alongside the release of The Burger Bunch Friends With You created The Boy. The Boy was summoned from outer space with his best friend Penelope the invisible white elephant who loves magical cherries[1]. The Boy uses a special transmutation device that has unknown abilities and powers but seems very important to whatever The Boy's secret mission is. Due to a our planet's atmosphere being different from what The Boy is use to his body structure changes as well as the molecules that make him up[1]. The large secret behind The Boy is unknown but will save the earth and all the people too[1]. As well as the toy The Boy was also a strong focal character in the installation and performance of Cloud City at MOCA.

Friends With You's latest toy line is the appropriately named Wish Come True. Based around the concept of making anyone's wish come true, similar in fashion to what a genie does, all characters are assigned lucky numbers. One other similarity between all models of toys in this line is that they all have weighted bottoms and built-in bell chimes giving each one a playful rocking motion and a subtle, soothing sound[4]. There are six main "Friends"; Popa the magic key, Mr. T.T.T. the wormhole, Buddychub a form of friendship, Malfi the lucky, Coco the universe, and Fluffy Pop a representation of balance[1]. There are also ten other unknown variants and alternate characters hidden randomly in Wish Come True that can be collected. The series came in what is known as blind "mystery box" packaging.

Friends With You also have done other toys not part of any series or line of product. The very rare Foofee and Feefee share the same fluffy cylindrical design but are contrast towards each other in terms of color variation. Friends With You has also had a hand in creating a custom designed Dunny for Kidrobot.


Artwork, Installations, and Live Performances

Skywalkers Parade

File:SkywalkersParade.jpg
Detail of the Skywalkers Parade

Commissioned by Scion to create a project that brings fine art beyond the gallery walls with a view for everyone to enjoy[5] Friends With You set out to design something unique and unforgettable. The design concept for Skywalkers Parade primarily was inspired by a fictional moment in cosmology: our solar system's formal acceptance into the universe[6]. Working on the piece Friends With You collaborated with other renowned artists such as Ara Peterson, Misaki Kawai, MumbleBoy, Paper Rad, David Choe, and DEVILROBOTS[5]. Together all artists worked on designing a number of balloons sizing from 5' to 60'[5]. Premiering on the shoreline of South Beach on December 7th of 2006 , during Art Basel Miami, the parade went forward, similar to Macy's Thanksgiving Day Parade, manned by over 150 volunteers[5] and led by the Hialeah Senor High School and a green Scion xB[7]. It is notable that some of the Skywalkers character designs possibly stemmed from Friends With You's Wish Come True.


Cloud City

Cloud City opened in 2005 at the MOCA warehouse during the annual Art Basel in Miami. Setup as an interactive playground for all ages[8] the installation opened to a playful crowd. Comprised of geometric shapes such inflatable spheres, padded 10 foot cones on casters, and pillowed cylinders the installation was filled with many things to play with. Half spheres were easily and intentionally used as slides. A large portion of the objects used in the warehouse replicated the facial design of The Boy and varrying in colors such as white, purple, magenta, and blue. Alongside the playful aspects of the installation a large focus of the work was on the rituals of sound and play[9]. Friends With You artists Sam Borkson and Arturo Sandoval III dressed as The Boy during the opening reception and played and interacted with gallery visitors for multiple hours non-stop to further the interactive experience. With the start of Cloud City Friends With You also released a CD music album of the same name featuring music artists such as PonPoko, Phoenicia, Otto VaN Shirach the Magnifient, and Sam[1].

Rainbow Valley

File:RainbowValleyFWY.jpg
Entrance to Aventura Mall's Skywalkers Parade

December 21, 2006 marked the premiere of Friends With You's first permanent installation. It was built as the first artist-designed conceptual playground in Miami specially built in Aventura Mall. The playground itself was actually designed by artists working for [Playtime LLC], a Denver, CO based children's play area provider. While general concept work was initialized by FWY, the actual working design, construction and delivery of the play area was executed by the team from Playtime. The opening also was the first art installation to be displayed from Turnberry for the Arts, a new initiative that seeks to enrich and enlighten patron’s shopping experience through exposure to the arts. During the initial showing of the playground a special limited print Rainbow Valley coloring book was given out at the event that explained the back-story of the characters within the playground. The playground resides in front of a Sears store located within the mall.

The story behind the Rainbow Valley playground is one of Peeko, a baby mountain, and his new-found friend Cloudy that have all their adventures together[10]. The playground has some rainbow bridges, slides, a control center, and crawl-in mountains in bright and playful welcoming colors[10]. The entire area is foam-covered similar to a nursery school wrestling mat[10]. At the entrance of the playground stands two clouds with an arching overhead rainbow with the title of "Rainbow Valley By Friends With You" curved across it accompanied by red and blue diamond designs. The impressive arch was originally conceived by Friends With You but required extended work and redesign to make it a structurally possible feature. The archway's physical design work was executed by Denver artist Kedran Kraich. Structural work was completed by a team led by Jason Julian. Multicolored seating surrounds the inner edge of playground, presumebly desiged for parents. The matted flooring has light grass green colors with illustrated rivers, lakes, and flowers covering differentiating areas. Rainbow Valley is open to the public and still can be visited within the Aventura Mall to this day.

There are some designs such as the slides and matted elements that share similarities from Friends With You's other installation Cloud City.

Fun House

File:FWYBounceHouse.jpg
The bounce house Fun House

As a part of Art Basel Miami 2008 Friends With You was the main featured artist at the Scope Art Fair. Friends With You was commissioned to work on an installation area located in the rear area of the fair located directly next to the VIP lounge. The area also housed the main snack and food area of Scope Art Fair.

For the installation Friends With You featured a large bounce house known as Fun House. The bounce house was open to the public to play in for both adults and children. The side of the house features a smiling face design. The house was filled with multiple Friends With You inflatable balls that could be tossed around and played with. Outside of the bounce house were multiple wooden boxings all with painted designs from Friends With You. A small structure within the area sold Friends With You merchandise while a small gallery area sold original works by Friends With You. A small table area was located near the snack stand located within the installation.

As a part of Friends With You being featured at the Scope Art Fair, fair directors handed out limited edition Scope 2008 shirts designed by Friends With You to VIP guests. The shirts were also sold at the shop within the installation.

Solo Exhibitions, Commissions, and Major Projects

Group Shows

  • 2003 - See this and Die - The Creek, Miami, FL
  • 2003 - Stick em’ up - OBJEX Art Space, Miami, FL
  • 2003 - Russian Doll Show - The Worst Gallery, Portland, OR
  • 2003 - Little Cakes Book Show - HPGRP Hanna, Ginza Tokyo, Japan
  • 2003 - Nike Lab:_Mr. Wizard the Legend of Speed – New York, NY
  • 2003 - Nike Lab:_Mr. Wizard the Legend of Speed - Los Angeles, CA
  • 2003 - SHIFT MOV Animation Festival - Tokyo, Japan
  • 2003 - Appetite for Mutilation - San Francisco, CA
  • 2004 - Subcultures Toy Show - Mark K. Wheeler Gallery Ft. Lauderdale, FL
  • 2004 - Pictoplasma - Future is Now Gallery, NY, NY
  • 2004 - Plushtastrophe - Basil Hallward Gallery, Portland, Oregon
  • 2004 - Plushtastrophe - Double Punch Gallery, San Francisco, CA
  • 2004 - Plushtastrophe - Magic Pony, Toronto, Ontario
  • 2004 - Characters by Design - Gray Matters Gallery, Dallas, Texas
  • 2004 - Aqui Uzumaki - HPGRP Hanna, Ginza Tokyo, Japan
  • 2004 - Characters at War - Zentralbuero, Berlin, Germany
  • 2004 - Pictoplasma - Berlin, Germany
  • 2004 - Neighborhood - Studio Berlin, Germany
  • 2005 - Hide and Seek with Hello Kitty - Hong Kong, China
  • 2005 - Plushtastrophe - Black Market, Los Angeles, CA
  • 2005 - MOVE Conference: Stories in Motion - New York, NY
  • 2005 - Optic Nerve - Official selection - MOCA, Miami, FL
  • 2005 - Project FOX - Copenhagen, Denmark
  • 2005 - Everywhere Show - Mendenhall Sobeiski Gallery, Pasadena, CA
  • 2005 - Hanging By a Thread - The Moore Space, Miami, FL
  • 2006 - MTV Underground Toys - The Showroom NYC, NY
  • 2006 - Demons to Diamonds - Locusts Projects, Miami, FL
  • 2006 - Pictoplasma 2 - Berlin, Germany
  • 2006 - The official FriendsWithYou Bootleg Show – Helium Cowboy, Hamburg, Germany
  • 2007 - Guild – Galerie Perrotin, Miami, FL
  • 2007 - Art Parade – Deitch Projects NY, NY
  • 2007 - TMDG Design conference– Buenos Aires, Argentina
  • 2008 - Hexagon - Miami Art Space, Miami FL




  1. ^ a b c d e f g h i j k l m n o p q r s t u v Friends With You
  2. ^ Vinyl Pulse: Good Wood Gang by Friends With You
  3. ^ a b c d e f g h i j k l Good Wood Gang
  4. ^ STRANGEco
  5. ^ a b c d SKYWALKERS parade
  6. ^ Artkrush
  7. ^ Stone Gets Spanked, page 1 - News - Miami New Times - Miami New Times
  8. ^ Vinyl Pulse: Friends With You: Cloud City at MOCA Northern Miami
  9. ^ Cloud City - Friends With You Wiki - a Wikia wiki
  10. ^ a b c Road Trip! Rainbow Valley Mall Playground By Friends With You - Daddy Types
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