Pro TV

Pro TV

Country	Romania
Network	ProTV S.A
Headquarters	Bucharest -2, Bd. Pache Protopopescu nr.109
Ownership
Owner	Central European Media Enterprises

Launched in December 1995, Pro TV reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 16.5% during 2008.

Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.

Programmes

• The station’s top-rated local productions include great entertainment shows, news programs and tv series.
• “Happy Hour”, hosted by Catalin Maruta, is a one-hour live entertainment show which brings to the Romanian viewers the latest news about stars and show-biz.
• “Dancing for you” (Dansez pentru tine), a top rated show hosted by Romanian TV star and singer Stefan Banica Jr. and Iulia Vantur, a beautiful anchorwoman from ProTv News, combines perfectly both entertainment and social issues. The contestants fight through dancing to fulfill the dream of a loved one which can not be realized because of financial boundaries. Along with the contestants fight, every edition of the show presents other social problems: very talented kids who can not continue their studies because of the lack of money, sick people who need financial help for treatment or simple people who see in this show their only chance for a better life.
• “State de Romania” is the top rated Romanian comedy series, State and Flacara, the two main characters being the Number 1 choice of the Romanian TV viewers and a well-known brand that outshines all competition.
• “Divertis – land of jokes” and “Serviciul Roman de Comedie” are the two names given to good entertainment and quality humor.
• ProTv News is the highest top rated news program on the Romanina market, with a market-share of more than 30% in 2008.

Awards

In September 2008, ProTv News’ social campaign “Any idea what your kid is doing right now?” has won the International Emmy Awards for “News”, being the first TV station in Eastern – Europe to win this award. At the beginning of 2009, ProTv has won the NAB International Broadcasting Excellence Award for the social campaigns Pro TV News have developed in the last two years.

Pro TV HD

On the first of December 2006, Pro TV started to transmit the 19:00 news in high-definition, thus becoming the first terrestrial TV station in Romania to transmit in HD.

External links

• Pro TV Official Site
• Stirile Pro TV