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==Release==
==Release==
In early December 2013, it was reported that the film would release on March 28, 2014.<ref name="March release"/><ref>{{cite web|url=http://telugu.way2movies.com/newssingle_telugu/NTR-Rabhasa-on-Aadi-release-date-4-429662.html|title=NTR Rabhasa on Aadi release date|publisher=way2movies.com|date=December 5, 2013|accessdate=May 19, 2014}}</ref> In the end of January 2014, it was reported that the film's release was postponed to May 9, 2014 and it would release on that day in a grand scale.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/NTRs-Rabhasa-to-release-in-May/articleshow/29499103.cms|title=NTR’s Rabhasa to release in May|publisher=The Times of India|date=January 28, 2014|accessdate=May 19, 2014}}</ref> In early May 2014, it was reported that the film would release in July 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Jr-NTRsRabhasa-set-for-July-release/articleshow/34525618.cms|title=Jr NTR’s Rabhasa set for July release|publisher=The Times of India|date=May 2, 2014|accessdate=May 19, 2014}}</ref> It was said then that delay in the film's shoot was a reason for the postponement of the release.<ref>{{cite web|url=http://telugu.way2movies.com/newssingle_telugu/NTR%E2%80%99s-Rabhasa-release-in-July--4-509818.html|title=NTR’s Rabhasa release in July|publisher=way2movies.com|date=April 15, 2014|accessdate=May 19, 2014}}</ref> But on May 19, 2014 a press note was released which stated that the film would release on August 14, 2014.<ref>{{cite web|url=http://www.123telugu.com/mnews/ntrs-rabhasa-on-august-14.html|title=NTR’s Rabhasa on August 14|publisher=123telugu.com|date=May 19, 2014|accessdate=May 19, 2014}}</ref> On July 29, 2014 it was confirmed that the film's release has been postponed to August 15, 2014 which is the [[Independence Day of India|68th Independence Day of India]].<ref>{{cite web|url=http://www.ibtimes.co.in/jr-ntrs-rabhasa-trailer-release-1-august-605640|title=Jr NTR's 'Rabhasa' Trailer to Release on 1 August|publisher=International Business Times India|date=July 30, 2014|accessdate=July 30, 2014}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/NTR-Jrs-Rabhasa-releasing-on-August-15/articleshow/39352290.cms|title=NTR Jr's Rabhasa releasing on August 15|publisher=The Times of India|date=July 31, 2014|accessdate=July 31, 2014}}</ref> There were reports that the film may be postponed to a future date which was confirmed on August 5, 2014 that the film would release on August 29, 2014 on the eve of [[Ganesh Chaturthi|Vinayaka Chathurthi]].<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/NTRs-Rabhasa-postponed-to-August-29/articleshow/39687390.cms|title=NTR's Rabhasa postponed to August 29|publisher=The Times of India|date=August 5, 2014|accessdate=August 5, 2014}}</ref>
In early December 2013, it was reported that the film would release on March 28, 2014.<ref name="March release"/><ref>{{cite web|url=http://telugu.way2movies.com/newssingle_telugu/NTR-Rabhasa-on-Aadi-release-date-4-429662.html|title=NTR Rabhasa on Aadi release date|publisher=way2movies.com|date=December 5, 2013|accessdate=May 19, 2014}}</ref> In the end of January 2014, it was reported that the film's release was postponed to May 9, 2014 and it would release on that day in a grand scale.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/NTRs-Rabhasa-to-release-in-May/articleshow/29499103.cms|title=NTR’s Rabhasa to release in May|publisher=The Times of India|date=January 28, 2014|accessdate=May 19, 2014}}</ref> In early May 2014, it was reported that the film would release in July 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Jr-NTRsRabhasa-set-for-July-release/articleshow/34525618.cms|title=Jr NTR’s Rabhasa set for July release|publisher=The Times of India|date=May 2, 2014|accessdate=May 19, 2014}}</ref> It was said then that delay in the film's shoot was a reason for the postponement of the release.<ref>{{cite web|url=http://telugu.way2movies.com/newssingle_telugu/NTR%E2%80%99s-Rabhasa-release-in-July--4-509818.html|title=NTR’s Rabhasa release in July|publisher=way2movies.com|date=April 15, 2014|accessdate=May 19, 2014}}</ref> But on May 19, 2014 a press note was released which stated that the film would release on August 14, 2014.<ref>{{cite web|url=http://www.123telugu.com/mnews/ntrs-rabhasa-on-august-14.html|title=NTR’s Rabhasa on August 14|publisher=123telugu.com|date=May 19, 2014|accessdate=May 19, 2014}}</ref> On July 29, 2014 it was confirmed that the film's release has been postponed to August 15, 2014 which is the [[Independence Day of India|68th Independence Day of India]].<ref>{{cite web|url=http://www.ibtimes.co.in/jr-ntrs-rabhasa-trailer-release-1-august-605640|title=Jr NTR's 'Rabhasa' Trailer to Release on 1 August|publisher=International Business Times India|date=July 30, 2014|accessdate=July 30, 2014}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/NTR-Jrs-Rabhasa-releasing-on-August-15/articleshow/39352290.cms|title=NTR Jr's Rabhasa releasing on August 15|publisher=The Times of India|date=July 31, 2014|accessdate=July 31, 2014}}</ref> There were reports that the film may be postponed to a future date which was confirmed on August 5, 2014 that the film would release on August 29, 2014 on the eve of [[Ganesh Chaturthi|Vinayaka Chathurthi]].<ref>{{cite web|title=Rabhasa Censored and Confirmed|url=http://www.cinesprint.com/tollywood/cine-buzz/847-rabhasa-censored-and-confirmed.html|website=www.cinesprint.com}}</ref> <ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/NTRs-Rabhasa-postponed-to-August-29/articleshow/39687390.cms|title=NTR's Rabhasa postponed to August 29|publisher=The Times of India|date=August 5, 2014|accessdate=August 5, 2014}}</ref>


===Distribution===
===Distribution===

Revision as of 11:09, 21 August 2014

Rabhasa
Film poster
Directed bySantosh srinivas
Written bySantosh srinivas
Produced byBellamkonda Suresh,
Bellamkonda Ganesh Babu
StarringN. T. Rama Rao Jr.
Samantha Ruth Prabhu
Pranitha Subhash,
Brahmanandam
CinematographyShyam K. Naidu
Edited byKotagiri Venkateswara Rao
Music byS. Thaman
Production
companies
Sri Lakshmi Narasimha Productions
Sri Sai Ganesh Productions
Release date
  • August 29, 2014 (2014-08-29)
Running time
150 mins
CountryIndia
LanguageTelugu
Budget36 crore (US$4.3 million)[1]

Rabhasa is an upcoming Telugu film directed by Santosh srinivas. This film produced by Bellamkonda Suresh and Bellamkonda Ganesh Babu on Sri Lakshmi Narasimha Productions features N. T. Rama Rao Jr., Samantha Ruth Prabhu and Pranitha Subhash in the lead roles.[2] S. Thaman composed the music for the film.[3] While Shyam K. Naidu handled the cinematography, Kotagiri Venkateswara Rao provided the editing for the film.[4]

The film was launched on February 13, 2013 in Hyderabad.[4] The principal photography started from August 2, 2013 at Banjara Hills in Hyderabad.[5] Majority of the film was shot in Annapoorna Studios, Ramanaidu Studios, Ramoji Film City and outskirts and suburbs of Hyderabad while substantial parts of the film were shot in Jaipur and Pollachi. After shooting a song in Switzerland, the film's shooting came to an end on July 23, 2014 at Hyderabad.[6] The film is scheduled for a worldwide release on August 29, 2014 in theaters on the eve of Vinayaka Chathurthi.[7]

Cast

Production

Development

After the film Kandireega became a critical and commercial success at the box office, it prompted the makers to make a sequel Kandireega-2.[8] Thus they wanted to sign the protagonist of Kandireega, Ram and actress Shruti Haasan to play the lead roles in the sequel during the pre-release time of Ram's Endukante... Premanta!.[9] However reports emerged that N. T. Rama Rao Jr. would replace Ram in Kandireega-2.[10] Later the makers officially confirmed that the film was shelved and they decided to make a film with N. T. Rama Rao Jr. in the direction of Santosh Srinivas and Samantha Ruth Prabhu was selected as the heroine, who too signed a three-film-deal contract with Suresh with Jabardasth being the first one and this film being the second.[11][12] The film was titled Rabhasa and it was said that it is a film in city backdrop and is not the sequel to Kandireega.[13] The film was launched at Hyderabad on February 13, 2013. N. T. Rama Rao Jr., Santosh Srinivas, Bellamkonda Suresh, Bellamkonda Ganesh Babu and others attended the film's launch.[4] Later in September 2013, it was reported that the film's title was changed as the makers felt that the title Rabhasa doesn't suit the film's story.[14] It was also reported that the film was titled as Joru.[15]

However none of the two were confirmed as the film's title. In December 2013, Bellamkonda Suresh confirmed that Rabhasa is a working title of the film and added that he would announce the official title later.[16] In the end of January 2014, it was reported that Koratala Siva is directing a part of the film since Santosh Srinivas was suffering from Jaundice.[17] Added to this, the announcement of Koratala Siva and N. T. Rama Rao Jr.'s film in early November 2013 added fuel to the rumors.[18] However in early February 2014, Koratala Siva gave a clarification to the media that he is not directing Rabhasa and is not a part of the film any way and is busy with his upcoming projects.[19] In end of April 2014, it was said that the selection of title may take some time as the makers have a strong belief in Numerology making it also an important basis in the title selection.[20] However in early May 2014, the title Rabhasa was registered by the producers.[21] Santosh Srinivas later revealed that he received few inputs from N. T. Rama Rao Jr. for few changes in the script for betterment.[22]

Casting

N. T. Rama Rao Jr. was signed in to play the main Protagonist. It was stated that he would play a role of 4 shades with one of them being a Playboy and other being a responsible family member.[23] To complement the role, it was reported that N. T. Rama Rao Jr. would undergo a style makeover with a different hairdo as one of them. It was stated that Santosh wanted to change the hairdo of N. T. Rama Rao Jr. to make it one of the differentiating factors in the film.[24] Samantha Ruth Prabhu was selected as the heroines of the film marking her third collaboration with N. T. Rama Rao Jr. after Brindavanam and Ramayya Vasthavayya. It was reported that she would sport a bikini in the film to which she responded angrily that it was just a rumor but she added that she doesn't mind being glamorous.[25]

It was reported that prominent Tamil actress Nazriya Nazim was roped in to play one of the main characters thus marking her Telugu debut.[26] However, it was reported that Nazriya Nazim backed out of the film due to creative differences with the producers. Sources added that Nazriya was not comfortable to participate in a shoot of intimate scenes and the director's decision to not to remove those scenes from the film made her walk out from the film.[27] When questioned, Nazriya responded that they all were rumors and she wasn't approached by any producer for a Telugu film.[28] Pranitha Subhash, who rose to fame with Trivikram Srinivas's directorial Attarintiki Daredi, was signed in as the other heroine of the film. Co incidentally, both of them were the lead actresses in Attarintiki Daredi.[2]

Santosh added that she would portray the role of a typical Andhrite girl in the film and her role is a vital one in the film.[29] However, it was also said that there would be no combination scenes of Pranitha Subhash and Samantha Ruth Prabhu in the film. Sources added that Pranitha Subhash would appear in the second half possibly while Samantha Ruth Prabhu would appear in the first half of the film.[30] But in early February 2014, the above news was reported to be a false news. As per production sources, it was said that N. T. Rama Rao Jr. will have a romantic track with both the heroines in this film and the second half will have some nice scenes between the three actors and they added that Samantha Ruth Prabhu and Pranitha Subhash will be fighting with each other for the hero in this film.[31]

Since early March 2014, it was strongly reported that Malayalam superstar Mohanlal would do a crucial cameo in the film which was said to be a prominent role and his return to Telugu cinema after a cameo appearance in Gandeevam which released in 1994.[32] However when contacted, the source close to the development said "The news is fake and Mohanlal is not doing any role in Rabhasa".[33] In the end of April 2014, Brahmaji told in an interview to a leading daily that he is playing a negative character in the film.[34] In early May, it was confirmed that the film is going to feature N. T. Rama Rao Jr. in two very different ways and one of them will be a hilarious one.[35] In mid June 2014, it was reported that N. T. Rama Rao Jr. turned choreographer for the introduction song in the film which the film's unit claimed the steps composed by him as a highlight.[36][37][38] The same was confirmed by Santosh Srinivas in mid-July 2014.[39]

Filming

The principal photography started on August 2, 2013 at Banjara Hills in Hyderabad.[5] Later some action sequences were shot at Tellapur area which is located in the outskirts of Hyderabad.[40] With this, the first schedule of the film's shoot was wrapped up.[41] After the completion of the schedule of Ramayya Vasthavayya, N. T. Rama Rao Jr. joined the sets of the film and the shooting commenced in Ramoji Film City where some action scenes were shot on the Hero and the villains in a house set erected in Ramoji Film City. After the completion of the action sequence, a song was shot on the leads there.[42] Then the unit proceeded to Pollachi in Tamil Nadu for a couple of weeks schedule shoot.[43] The shooting continued in November 2013 at Ramoji Film City where a fight sequence between N. T. Rama Rao Jr. and Sayaji Shinde's gang was shot.[44] After a brief gap due to ill-health, Samantha Ruth Prabhu joined the sets of the film in early December and some vital scenes on N. T. Rama Rao Jr. and Samantha Ruth Prabhu were shot at Hyderabad in that schedule.[45] After wrapping up the schedule there in first week of December, The unit proceeded to Jaipur for a month long schedule.[46] Later in the second week of December 2013, after shooting some important scenes at Ramoji Film City,[47] the shooting continued at the Gandharva Mahal set in Hyderabad[48] where scenes on N. T. Rama Rao Jr., Brahmanandam and Samantha Ruth Prabhu were shot.[49] Later on in early January 2014, the shooting continued at Manikonda in Hyderabad where a huge set was erected for this purpose.[50]

After taking a gap on account of Sankranti, the new schedule started at Gandharva Mahal set at Manikonda from January 18, 2014 where a family song was shot in which the leads participated.[51] The introduction song of the hero was shot on N. T. Rama Rao Jr. and few dancers at Pollachi in the end of January 2014.[52] In early February 2014, romantic tracks on the leads were shot at Pollachi.[53] In mid-February 2014, it was reported that a song on the leads would be shot at Annapurna Studios and Ramoji Film City in the choreography of Raju Sundaram.[54][55] The song shoot was completed on February 18, 2014.[56][57] A song was shot on N. T. Rama Rao Jr. and Samantha Ruth Prabhu at Ramanaidu Studios from February 26, 2014.[58] It was announced that 4 of 5 songs were shot completely and Santosh Srinivas would continue directing the talkie part after the remaining song's shoot as he was suffering with Jaundice for the past few months.[59] When the song shoot continued in Hyderabad, the shooting was disrupted due to unexpected rains.[60] On March 5, 2014 a press note was released which stated that the film's foreign schedule would start from March 16 and that schedule, along with the last song's shoot, would continue for 40 days which would end the film's principal photography.[61] Due to unknown reasons, the final schedule started on April 10 at Aluminium Factory in Gachibowli at Hyderabad. There the introduction fight sequence of the hero was shot in the choreography of Ram-Lakshman and FEFSI Vijayan.[62]

The schedule continued till May 10 and Samantha Ruth Prabhu, Pranitha Subhash and others partook in the shoot. It was said that by the end of the schedule, 80% of the film's talkie and songs would be completed.[63][64] In a week's time, some family scenes were shot in Hyderabad along with the introduction fights.[65] Later, crucial scenes on N. T. Rama Rao Jr. and Samantha Ruth Prabhu were shot at Gandharva Mahal set near Manikonda in the third week of April.[66] In the first week of May, the climax sequences were shot in and near Hyderabad.[67] On May 11, Samantha Ruth Prabhu rejoined the shoot of the film.[68] At Ramoji Film City, a song was shot on N. T. Rama Rao Jr. and Samantha Ruth Prabhu for a couple of days under extreme heat which was tweeted by the latter in her micro blogging page at twitter.[69] After a break due to shoot of Kaththi, Samantha Ruth Prabhu rejoined the sets of the film on June 1, 2014.[70] By the second week of July 2014, the complete shooting was wrapped up except for a song and some patch work scenes.[71] Some comic scenes were shot on N. T. Rama Rao Jr. and few other comedians at a five-star hotel in Hyderabad.[72] For the shoot of the last song, the film's unit traveled to Italy for the last schedule.[73] Because of Visa issues, the team chose Switzerland to shoot the last song and the shoot started on July 16, 2014.[74] The film's team returned from Switzerland on July 22, 2014 and the final shot featuring all the actors and actresses was shot at Ramoji Film City Hyderabad on July 23, 2014 thus wrapping up the entire principal photography.[75][76]

Soundtrack

S. Thaman was signed as the music director of the film since Santosh Srinivas and Anoop Rubens failed to be on the same page.[3] In December 2013, reports emerged that the song "Attamadugu Vaagulona Atta Kodako" from the 1981 blockbuster film Kondaveeti Simham starring N. T. Rama Rao and Sridevi was said to be remixed in this film and N. T. Rama Rao Jr. and Samantha Ruth Prabhu would star in it.[77] In mid-February 2014, reports emerged that N. T. Rama Rao Jr. would sing a song in this film thus turning a singer again after singing in his previous films Yamadonga, Kantri and Adhurs.[78] The film's soundtrack was released by hosting a promotional event on August 1, 2014 at Shilpakala Vedika in Hyderabad through Aditya Music label.[79]

Release

In early December 2013, it was reported that the film would release on March 28, 2014.[16][80] In the end of January 2014, it was reported that the film's release was postponed to May 9, 2014 and it would release on that day in a grand scale.[81] In early May 2014, it was reported that the film would release in July 2014.[82] It was said then that delay in the film's shoot was a reason for the postponement of the release.[83] But on May 19, 2014 a press note was released which stated that the film would release on August 14, 2014.[84] On July 29, 2014 it was confirmed that the film's release has been postponed to August 15, 2014 which is the 68th Independence Day of India.[85][86] There were reports that the film may be postponed to a future date which was confirmed on August 5, 2014 that the film would release on August 29, 2014 on the eve of Vinayaka Chathurthi.[87] [88]

Distribution

On June 30, 2014 Classics Entertainments issued a press note that they bagged the entire Overseas theatrical screening rights of the film.[89][90] On July 2, 2014 Errabus issued a press note that they are distributing this film in UK and Europe.[91][92] Dil Raju bought the Nizam Theatrical Rights for 12 crores and the Ceded region rights were sold for 7.5 crores while Nellore rights fetched 1.9 crores. Alankar Prasad acquired the Krishna area rights for an undisclosed high price and the Karnataka Rights of the movie were sold for 3.75 crores.[93]

Marketing

One the eve of N. T. Rama Rao Jr.'s birthday, the first look poster was released on May 20, 2013 but the title of the film was not specified in the poster. All the remaining posters released on that day didn't bear the title of the film. However, they garnered positive response from social networking sites and public.[94] Later in mid-March 2014, it was revealed that the film's first look may be released on Ugadi.[95] However, it could not happen. In second week of May, it was reported that the film's first look along with the title logo would release on May 20, 2014 once again on the occasion of N. T. Rama Rao Jr.'s birthday.[96] The teaser of the film was also said to release on the same day.[97] On May 19, 2014 3 first look stills were released into the internet which received positive response.[98] The posters[99] were also leaked into the internet with low quality and they too received positive response.[100] On May 20, the high quality versions were released and the teaser of 36 seconds was also uploaded. The teaser featured N. T. Rama Rao Jr. bashing goons left, right and center. With intense background score and blood trickling down his face, the teaser ended with the title logo of Rabhasa.[101][102] The film's theatrical trailer released on August 1, 2014 along with the film's soundtrack.[103][104]

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