Trivikram Srinivas

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Trivikram Srinivas
Trivikram Nandi.jpg
Trivikram receiving the Nandi Award
Born (1971-11-07)7 November 1971
Bhimavaram, Andhra Pradesh, India
Residence Hyderabad,India
Nationality Indian
Other names Maatala Maantrikudu
Alma mater Andhra University
Occupation Dialogue writer
Film director
Ad director
Years active 1999 – present

Trivikram Srinivas (born Akella Naga Srinivasa Sarma, 07 November 1971) is an Indian film screenwriter and director known for his works exclusively in Telugu Cinema.[1][2] In 2002 he directed Nuvve Nuvve which was his critically acclaimed directorial debut. His subsequent directorial works include, box office hits such as Athadu (2005), Jalsa (2008), Julai (2012), Attarintiki Daredi (2013), and S/O Satyamurthy (2015). As a dialogue writer, Srinivas has won the State Nandi Award for Best Dialogue Writer five times, and two Filmfare Award for Best Director – Telugu awards for Athadu and Attarintiki Daredi.

Early life[edit]

Trivikram was born Akella Naga Srinivas in Bhimavaram, Andhra Pradesh. He did his schooling at S.Ch.B.R.M.High School and Intermediate at D.N.R. College in Bhimavaram and graduated with a Bachelor of Science (B.Sc) from DNR College, Bhimavaram.[3] After that, he went on to complete Masters Degree in nuclear physics from Andhra University as a gold medalist.

Trivikram and actor Sunil graduated from the same college in Bhimavaram. They are close friends, and were roommates in the initial stage of their film careers. Sunil considers Trivikram as the most influential person in his life. Trivikram also worked as a teacher in a school, teaching Maths and Science. His teaching methods were innovative and he was successful in making the students understand the subjects very easily. Later, he reached Hyderabad, and stayed with Sunil, writing stories for Daily Serials.

Sunil introduced him to actor Gowtham Raju who asked Trivikram to take Tuition's for the former's children. In the meanwhile Trivikram also wrote a short story "Road" which was published in a Leading Telugu Weekly. He was invited to work on a film starring Chiyaan Vikram, which was loosely based on the novel "Sleeping With The Enemy". He stopped going to the shoot location because it was too expensive for him at that time. He later joined the team of Writer and actor Posani as a writer. He worked under him for 18 months.[citation needed]



Trivikram had no plans to write film dialogues, but instead had an interest in directing.[1][2] Sunil, has introduced gowtam raju initially and then gowtam raju in turn introduced Trivikram to T.D.V. Prasad, who asked Trivikram to write the dialogue for the climax scene of the movie he was working on. Prasad, impressed with the result, then asked Trivikram to work as an assistant to director K. Vijaya Bhaskar. It was during this project the Trivikram received an offer to write dialogue for the movie Swayamvaram. Swayamvaram was the first film for which he got a chance to write dialogue

Although Swayamvaram was the first movie for which Trivikram wrote dialogue, but Nuvve Kavali, was released first.[4] Trivikram went on to write dialogue for Chiru Navvutho, Nuvvu Naaku Nachav, Malliswari and Manmadhudu.[1] He also worked as dialogue writer for the Telugu movie Vasu starring Venkatesh and Bhumika Chawla directed by A. Karunakaran

Though known as a dialogue writer, Trivikram also penned lyrics for a song in the movie Oka Raju Oka Rani, and sang a bit of the song Computersu Artsu Scienceu in his directorial debut Nuvve Nuvve.[1][2]


Trivikram receiving Nandi Award from then Chief Minister of Andhra Pradesh, Dr. Y. S. Rajasekhara Reddy.

Trivikram received critical acclaim with his directorial debut with the film Nuvve Nuvve,[4] a movie dealing in depth with family sentiments along with high doses of comedy. This was followed by the critically acclaimed film Athadu, rated highly for its technical standards.[5] Athadu collected a distributors' share of 140 million (US$2.1 million) in its total run, thus becoming the 2005 box office hit in Tollywood.[1] Its satellite rights were sold for 45 million (US$660,000). Following upon its initial recognition, the film was dubbed into Tamil, Malayalam, and Hindi, as well as being dubbed into Polish for a release in Poland as a Poszukiwany, becoming the first Telugu film released in Poland.[1] Trivikram's film Jalsa became the most anticipated film of the year 2008, with a release of 325 prints in 1000 theatres. The film's audio rights were sold to Aditya Music for 9 million, the highest for a Telugu film ever in the recent times. Jalsa became a major hit at box office by grossing 720 million (US$11 million) in 50 days.[1] Jalsa was followed by Khaleja released on 7 October 2010, for which Trivikram directed Mahesh Babu in two Thums Up soft drink commercials to assist in promoting the film.[6] Mahesh khaleja was his next flick with an average verdict khaleja collected 150 million (US$2.2 million) at global box office.

Trivikram provided the dialogues and screenplay for the film, Theenmaar, starring Pawan Kalyan and Trisha Krishnan[7] in a remake of Love Aaj Kal released in March 2011.[8] His next film wasJulayi.Its audio was released on 10 June 2012[9] and movie was released on 9 August 2012.Starring Allu Arjun and Illeana the film netted a share of 400 million (US$5.9 million)at AP in just 21 days(3 weeks).It became a huge profit earner for the producer and a major box-office hit in Telugu film industry.The film was listed in top 10 tollywood blockbusters of all time.[10]

Next, he directed Attharintiki Daaredhi starring Pawan Kalyan and Samantha. It was released to high expectations and created an all time Telugu movie records. Despite being troubled with piracy version, which has up to 90 minutes of the movie and went online a few days before the official release of the movie, the film became an Industry hit, shattering all the previous box office records and collected a share of 100 crores".

After Attarintiki Daaredhi, he directed S/O Satyamurthy starring Allu Arjun and Samantha. The film was released on 9 April 2015 to a general positive response. It grossed ₹905 million and netted a total of ₹519 million at the global box office during its full run.

Next, he will be directing A... Aa - Anasuya Ramalingam Vs Anand Vihari starring Nithin and Samantha. The regular shooting of the film is expected to start on 5 October 2015, and the producer is planning to release the film for Sankranthi 2016.[11]

Ad films[edit]

Though busy as film maker, he directed commercials occasionally.
1) Pepsi Commercial advertisement with Ram Charan Teja & Indian Cricket Team Captain Mahendra Singh Dhoni.
2) Celkon Mobile advertisement with Actress Tamanna and Indian Cricket Team Captain (For Tests) Virat Kohli
3) Navaratna Thailam commercial with Jr.NTR in 2012.


About Trivikram's work on Nuvvu Naaku Nachav, wrote "The highlights of the film are all the original humour and the subtlety in approach so alien to Tollywood. The dialogue writer, Trivikram Srinivas, is perhaps the real hero in this one."[12]

He is popularly known among Telugu audience as "Maatala Maantrikudu" meaning " Magician of words".He is known for his crisp dialogue writing and intelligent direction.

The Hindu compared Trivikram favourably with Shankar, noting that while Trivikram "started his career as a filmmaker with a light-hearted film Nuvve Nuvve", and has been known for "his light-hearted scripts and dialogues, his work on the action film Athadu is "said to be on par with Hollywood flicks."[13]

Srinivas Kanchibotla of commented on his directorial debut Nuvve Nuvve as follows:"If what Trivikram has showed us in Swayamvaram, Nuvve Kaavali, Chirunavvuto and Nuvvu Naaku Naccav, were to be considered as just a tip of the proverbial iceberg of his insightful and observant nature of the characters, if what Trivikram made us feel, delving into the depths of the characters in Nuvve Nuvve, if what Trivikram has demonstrated in his dramatic prowess and comedic timing in all the aforementioned movies, were just initial forays decimating the dullness and the dreariness that is plaguing the current Telugu film character, assuring us that his best is yet to come, then we are in for some great treat for times to come."[14]

Personal life[edit]

He married Soujanya, niece of Sirivennala Seetha Rama Sastry on 11 October 2002.[1] They have 2 children.


As Director & Writer[edit]

Year Title Cast Remarks
2002 Nuvve Nuvve Tarun Kumar, Shriya Saran
2005 Athadu Mahesh Babu, Trisha Filmfare Award for Best Director – Telugu
2008 Jalsa Pawan Kalyan, Ileana D'Cruz
2010 Khaleja Mahesh Babu, Anushka Shetty
2012 Julayi Allu Arjun, Ileana D'Cruz
2013 Attarintiki Daredi Pawan Kalyan, Samantha Ruth Prabhu, Pranitha Subhash Filmfare Award for Best Director – Telugu
2015 S/O Satyamurthy Allu Arjun, Upendra, Samantha Ruth Prabhu, Sneha, Nithya Menen, Adah Sharma Released simultaneously in Telugu and Malayalam, Tamil dubbing scraped
2016 A...Aa[15] Nithin, Samantha

As writer[edit]

Year Title Credits
1999 Swayamvaram Story, Dialogue
2000 Ninne Premistha Dialogue
2000 Nuvve Kavali Dialogue
2000 Chiru Navvutho Story, Dialogue
2001 Nuvvu Naaku Nachav Story, Dialogue
2002 Vasu Dialogue
2002 Manmadhudu Story, Dialogue
2003 Oka Raju Oka Rani Lyrics
2004 Malliswari Story, Dialogue
2005 Jai Chiranjeeva Story, Dialogue
2011 Theenmaar Screenplay, Dialogue


Nandi Awards
Filmfare Awards
Other awards
  • 2005, Vamsee International Film Award for Best Director for Athadu[18]

See also[edit]


  1. ^ a b c d e f g h "Trivikram Srinivas biography". Retrieved 2 March 2011. 
  2. ^ a b c Sri Atluri (10 April 2008). "TC Exclusive Interview: Trivikram Srinivas". pp. 1, 2, 3. Retrieved 2 March 2011. 
  3. ^ Trivikram Srinivas Biography, Trivikram Srinivas Profile – Filmibeat. (7 November 1973). Retrieved on 2015-11-11.
  4. ^ a b c d e f "Trivikram Srinivas bio". 16 Reels. Retrieved 2 March 2011. 
  5. ^ "'Athadu' gets ready!". Sify. 20 June 2005. Retrieved 2 March 2011. 
  6. ^ "Trivikram to direct Prince in Thums Up ad". 22 July 2010. Retrieved 3 March 2011. 
  7. ^ "Deepika Padukone to do item number in Teen Maar". 24 February 2011. Retrieved 3 March 2011. 
  8. ^ "Pawan Kalyan, Jayanth's movie will be released on March,28th..!". Telugmall. Retrieved 3 March 2011. 
  9. ^ Trivikram's next is Julayi Archived 14 June 2012 at the Wayback Machine
  10. ^ attarintiki daredi collections: Latest News, Videos and attarintiki daredi collections Photos | Times of India. (30 April 2015). Retrieved on 2015-11-11.
  11. ^ "Tollywood director Trivikram Srinivas bags projects with Mahesh Babu and Pawan Kalyan?". Dna India. Retrieved 27 September 2015. 
  12. ^ "Nuvvu Naaku Nachchaav Movie Review". Fullhyderabad. 10 September 2001. Retrieved 2 March 2011. 
  13. ^ M.L. Narasimham (23 February 2004). "Action-packed thriller". The Hindu. Retrieved 2 March 2011. 
  14. ^ Telugu Cinema – Research – Analysis – Some Ramblings -Nuvve Nuvve – Srinivas Kanchibhotla. Retrieved on 11 November 2015.
  15. ^ "Samantha-Nithiin to start shooting from September". The Times of India. Retrieved 30 August 2015. 
  16. ^ "Nandi Awards 2005 Winners". Retrieved 3 March 2011. 
  17. ^ "Tollywood " Directors " Trivikram Srinivas". Telugucolours. Retrieved 3 March 2011. 
  18. ^ "Vamsee Awards to Mahesh Babu and Bhoomika". Indiaglitz. 28 February 2009. Retrieved 3 March 2011. 

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