Trivikram Srinivas

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Trivikram Srinivas
Born (1973-11-07) 7 November 1973 (age 41)
Bhimavaram, Andhra Pradesh, India
Residence Hyderabad, Telangana, India
Nationality Indian
Other names Maatala Mantrikudu
Alma mater Andhra University
Occupation Dialogue writer
Film director
Ad director
Years active 1999 – present

Trivikram Srinivas (born 7 November 1973) is an Indian screenwriter and film director who works in Telugu Cinema.[1][2] Nuvve Nuvve was his critically acclaimed directorial debut for which he has also done playback singing. He has also directed Jalsa, Julai and the blockbuster Attarintiki Daredi. Srinivas has won the Andhra Pradesh State Nandi Award for Best Dialogue Writer five times for his dialogues and the Filmfare Award for Best Director – Telugu twice for Athadu and Attarintiki Daredi.

Early life[edit]

Trivikram(born Akella Naga Srinivas) was born in Bhimavaram, Andhra Pradesh. He did his schooling and Intermediate in Bhimavaram and graduated with a Bachelor of Science in Physics from DNR College, Bhimavaram.[3] After that, he went on to complete M.Sc, in nuclear physics from Andhra University as a gold medalist. Trivikram and actor Sunil graduated from the same college. They are close friends, and stayed in a bachelor pad in the initial stage of their film careers. Sunil considers Trivikram as the most influential person in his life.[citation needed]



Trivikram had no plans to write film dialogues, but instead had an interest in directing.[1][2] Sunil, has introduced gowtam raju initially and then gowtam raju in turn introduced Trivikram to T.D.V. Prasad, who asked Trivikram to write the dialogue for the climax scene of the movie he was working on. Prasad, impressed with the result, then asked Trivikram to work as an assistant to director K. Vijaya Bhaskar. It was during this project the Trivikram received an offer to write dialogue for the movie Swayamvaram. Swayamvaram was the first film for which he got a chance to write dialogues.

Although Swayamvaram was the first movie for which Trivikram wrote dialogue, but Nuvve Kavali, was released first.[4] Trivikram went on to write dialogue for Chiru Navvutho, Nuvvu Naaku Nachav, Malliswari and Manmadhudu.[1] He also worked as dialogue writer for the Telugu movie Vasu starring Venkatesh and Bhumika Chawla directed by A. Karunakaran

Though known as a dialogue writer, Trivikram also penned lyrics for a song in the movie Oka Raju Oka Rani, and sang a bit of the song Computersu Artsu Scienceu in his directorial debut Nuvve Nuvve.[1][2]


Trivikram received critical acclaim for his directorial debut with the film Nuvve Nuvve,[4] a movie dealing in depth with family sentiments along with high doses of comedy. This was followed by the critically acclaimed film Athadu, rated highly for its technical standards.[5] Athadu collected a distributors' share of 340 million (US$5.3 million) in its total run, thus becoming the 2005 box office hit in Tollywood.[1] Its satellite rights were sold for 45 million (US$700,000). Following upon its initial recognition, the film was dubbed into Tamil, Malayalam, and Hindi, as well as being dubbed into Polish for a release in Poland as a Poszukiwany, becoming the first Telugu film released in Poland.[1] Trivikram's film Jalsa became the most anticipated film of the year 2008, with a release of 325 prints in 1000 theatres. The film's audio rights were sold to Aditya Music for 9 million, the highest for a Telugu film ever in the recent times. Jalsa became a major hit at box office by grossing 220 million (US$3.4 million) in 50 days.[1] Jalsa was followed by Khaleja released on 7 October 2010, for which Trivikram directed Mahesh Babu in two Thums Up soft drink commercials to assist in promoting the film.[6] Mahesh khaleja was his next flick with an average verdict khaleja collected 350 million (US$5.5 million) at global box office,Trivikram assisted in Teenmaar with dialogues and screen play.

Trivikram provided the dialogues and screenplay for the film, Theenmaar, starring Pawan Kalyan and Trisha Krishnan[7] in a remake of Love Aaj Kal released in March 2011.[8] His film Julayi.The audio of the film is released on 10 June 2012[9] and is released on 9 August 2012.Starring Allu Arjun and Illeana Which netted a share of 400 million (US$6.2 million)at AP in just a time span of 21 days(3 weeks),thus become a huge profit earner for the producer and major box-office hit in Telugu film industry. Listed in top 10 tollywood blockbusters of all time.[10]

He gave lyrics for the film Oka Raju Oka Rani starred by Raviteja & Namitha which was released in 2003.

His latest film with Pawan Kalyan, Attharintiki Daaredhi has released and created all time Telugu movie records of 82 years by breaking previous records/>

Ad films[edit]

Though busy as film maker, he directed commercials occasionally.
1) Pepsi Commercial advertisement with Ram Charan Teja & Indian Cricket Team Captain Mahendra Singh Dhoni.
2) Celkon Mobile advertisement with Actress Tamanna and Indian Cricket Team Captain (For Tests) Virat Kohli
3) Navaratna Thailam commercial with Jr.NTR in 2012.


Of Trivikram's work on Nuvvu Naaku Nachav, wrote "The highlights of the film are all the original humour and the subtlety in approach so alien to Tollywood. The dialogue writer, Trivikram Srinivas, is perhaps the real hero in this one."[11]

He is popularly known among Telugu audience as "Maatala Maantrikudu" meaning " Magician of words".He is known for his crisp dialogue writing and intelligent direction.

The Hindu compared Trivikram favourably with Shankar, noting that while Trivikram "started his career as a filmmaker with a light-hearted film Nuvve Nuvve", and has been known for "his light-hearted scripts and dialogues, his work on the action film Athadu is "said to be on par with Hollywood flicks."[12]

Srinivas Kanchibotla of commented on his directorial debut Nuvve Nuvve as follows:"If what Trivikram has showed us in Swayamvaram, Nuvve Kaavali, Chirunavvuto and Nuvvu Naaku Naccav, were to be considered as just a tip of the proverbial iceberg of his insightful and observant nature of the characters, if what Trivikram made us feel, delving into the depths of the characters in Nuvve Nuvve, if what Trivikram has demonstrated in his dramatic prowess and comedic timing in all the aforementioned movies, were just initial forays decimating the dullness and the dreariness that is plaguing the current Telugu film character, assuring us that his best is yet to come, then we are in for some great treat for times to come."[13]

Personal life[edit]

He is married to Soujanya, niece of Sirivennala Seetha Rama Sastry on 11th October, 2002..[1] They have 2 children.


As Director & Writer[edit]

Year Title Cast Remarks
2002 Nuvve Nuvve Tarun (actor), Shriya Saran
2005 Athadu Mahesh Babu, Trisha Filmfare Award for Best Director – Telugu
2008 Jalsa Pawan Kalyan, Ileana D'Cruz
2010 Khaleja Mahesh Babu, Anushka Shetty
2012 Julayi Allu Arjun, Ileana D'Cruz
2013 Attarintiki Daredi Pawan Kalyan, Samantha Ruth Prabhu, Pranitha Subhash Filmfare Award for Best Director – Telugu
2015 S/O Satyamurthy Allu Arjun, Upendra,Samantha Ruth Prabhu, Sneha, Nithya Menen, Adah Sharma Released simultaneously in Telugu and Malayalam, Tamil dubbing scraped

As writer[edit]

Year Title Credits
1999 Swayamvaram Story, Dialogue
2000 Ninne Premistha Dialogue
2000 Nuvve Kavali Dialogue
2000 Chiru Navvutho Story, Dialogue
2001 Nuvvu Naaku Nachav Story, Dialogue
2002 Vasu Dialogue
2002 Manmadhudu Story, Dialogue
2003 Oka Raju Oka Rani Lyrics
2003 "Ottesi Cheputunna" Dialogue
2004 Malliswari Story, Dialogue
2005 Jai Chiranjeeva Story, Dialogue
2011 Theenmaar Screenplay, Dialogue


Trivikram receiving Nandi Award from then Chief Minister of Andhra Pradesh, Dr. Y. S. Rajasekhara Reddy.
Nandi Awards
Filmfare Awards
Other awards
  • 2005, Vamsee International Film Award for Best Director for Athadu[16]

See also[edit]


  1. ^ a b c d e f g h "Trivikram Srinivas biography". Retrieved 2 March 2011. 
  2. ^ a b c Sri Atluri (10 April 2008). "TC Exclusive Interview: Trivikram Srinivas". pp. 1, 2, 3. Retrieved 2 March 2011. 
  3. ^
  4. ^ a b c d e f "Trivikram Srinivas bio". 16 Reels. Retrieved 2 March 2011. 
  5. ^ "'Athadu' gets ready!". Sify. 20 June 2005. Retrieved 2 March 2011. 
  6. ^ "Trivikram to direct Prince in Thums Up ad". 22 July 2010. Retrieved 3 March 2011. 
  7. ^ "Deepika Padukone to do item number in Teen Maar". 24 February 2011. Retrieved 3 March 2011. 
  8. ^ "Pawan Kalyan, Jayanth's movie will be released on March,28th..!". Telugmall. Retrieved 3 March 2011. 
  9. ^ Trivikram's next is Julayi
  10. ^
  11. ^ "Nuvvu Naaku Nachchaav Movie Review". Fullhyderabad. 10 September 2001. Retrieved 2 March 2011. 
  12. ^ M.L. Narasimham (23 February 2004). "Action-packed thriller". The Hindu. Retrieved 2 March 2011. 
  13. ^
  14. ^ "Nandi Awards 2005 Winners". Retrieved 3 March 2011. 
  15. ^ "Tollywood " Directors " Trivikram Srinivas". Telugucolours. Retrieved 3 March 2011. 
  16. ^ "Vamsee Awards to Mahesh Babu and Bhoomika". Indiaglitz. 28 February 2009. Retrieved 3 March 2011. 

External links[edit]

"Trivikram Srinivas bio". 16 Reels. Retrieved 2 March 2011. 

1) Pepsi Commercial advertisement with Ram Charan Teja