El Rubius

Rubén Bend Gundersen, more known like “The Rubius” or "Rubius" (Mijas, 13 February 1990), is a videoproductor in the platform #YouTube of Spanish origin. To date of February of 2016, is the youtuber more followed of his country,[1] the second in Spanish language and the 4º more popular of #YouTube to global level.[Note 1] The thematic main of his videos are the video games commented, treated of a humorous form.[1]

Biography

Been born in the place malagueña of Mijas in 1990, of Spanish father and Norwegian mother, happened his infancy and part of his adolescence between Spain and the Nordic country. In Norway boarded, through Internet, become friends with Miguel Ángel Rogel (more known like Mangel or mangelrogel), YouTuber Spanish that collaborates of frequent way in his videos, to the one who knew in person in 2012 and with the one who shared flat during a time.

When it established definitively in Spain, decided to study Animation and Modelling 3D. The Rubius went up his first video to #YouTube in 2006 and from this year until 2011, when it decided to devote in scoop to his channel, went up contents to the portal of sporadic way.

During the years 2012 and 2013 worked beside other users of the platform like MangelRogel, Panda, Lokillo or Maximus in BGames, the section of video games of Boomerang Live (at present called BLive), network with channel of #YouTube of the Group Boomerang TV.

In the year 2014, did a cameo in Torrent 5, a Spanish comedy starred and directed by Santiago Safe.

In 2015, it conceded his first interview in television, in concrete for the Spanish program To the corner to think of Antenna 3, presented by Risto Mejide. In a moment of the interview, Rubén explained the pressure that felt by the bullying of some of his followers, that averiguaron his direction, camping in the door to his wait. This caused, according to him, the be near of a year without hardly go out of house. During the conversation with Mejide, and after confessing this last, broke to cry, what had a big repercussion in the social networks, dividing the comments between which saw a strategy of his character and those that comprised him like person and changed his opinion on him and the youtubers in general.

Channel of #YouTube

The Rubius has two channels, elrubius and elrubiusOMG, being this last the only that uses at present. The first of them was created, according to the own channel, on 3 April 2006 and was substituted by the current, created on 19 December 2011, since because of a complaint of contents by infringir norms of the community of #YouTube, no allowed him be partner and obtain income for going up content. Although the majority of his content is based in gameplays, in which it comments a video game at the same time that it plays , in his channel has another type of videos, like videoblogs of the trips that makes, direct, answers to questions of his followers, sketches or challenges (challenges viralizados in the network) among others. All this in the key of humour that characterises him.

To finals of 2011 went up a video of type gameplay in which it commented situations of the video game The Elder Scrolls V: Skyrim, which would finish for going back viral in Internet and achieved to attract subscribers to his channel of #YouTube. Later it did a parody of the video game Minecraft, whose title was Minecraft in 1 minute, that went back to viralizarse and did a gap between the most stood out of the moment in #YouTube in Spanish. In 2012 it began to go up videos in which it participated in chats of the portal Chatroulette like a troll of Internet, what finished for shooting his popularity, that since has not done more than growing. His channel attained to be the first of Spain in number of subscribers in November of 2012, when it surpassed to the videoproductor Willyrex, and attained the million of followers in February of 2013. In February of 2015, turned into the first Spanish channel in reaching the 10 million subscribers.

In October of 2015 #YouTube organised a gala to commemorate his tenth anniversary, where Rubius and the also youtuber Spanish Vegetta777 received the prize «Button of diamond» that awards to the channels with more than ten million subscribers.

To date of February of 2016, The Rubius has more than 16 000 000 subscribers and his videos have been reproduced more than 3 200 million times. In the social network Twitter has more than 5,4 million followers and in Facebook more than 5,9 millions.

Publications

In 2014 it published The book Troll, an interactive book with challenges that the readers have to complete. The work, that in his first six weeks in the bookshops sold 40.300 copies and went the number one in sales in Spain during eight weeks, turned into a big success of sales of the Fair of the Book of Madrid of this year.

In September of 2015 the publishing Planet published his first comic, that was called The Rubius: Virtual Hero. In him, the own Rubius adentra in the world of the virtual reality, where beside some mates will live adventures and will have to surpass obstacles.

Bibliography

• Murolo, Norberto Leonardo; Lacorte, Natalia (2015). «Of the bloopers to the youtubers.[1]Ten years of youtube in the digital culture». Question. Skilled magazine in Journalism and Communication (National University of The Silver) 1 (45): 15–29. ISSN 1669-6581.