PVH Corp.: Difference between revisions
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{{Infobox company |
{{Infobox company |
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| name = PVH Corp. |
| name = PVH Corp. |
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| key_people = [[Emanuel Chirico]] Chairman |
| key_people = [[Emanuel Chirico]] Chairman, CEO, Director |
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| industry = [[Clothing]] |
| industry = [[Clothing]] |
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| num_employees = 18,200 |
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| divisions = [[Tommy Hilfiger (company)|Tommy Hilfiger]]<br />[[Calvin Klein]]<br /> |
| divisions = [[Tommy Hilfiger (company)|Tommy Hilfiger]]<br />[[Calvin Klein]]<br />[[Izod]]<br />[[The Arrow Collar Man|Arrow]] |
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| homepage = {{URL|www.pvh.com}} |
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The '''Phillips-Van Heusen Corporation''', commonly referred to as '''PVH Corp''' ({{NYSE|PVH}}), is an American clothing company which owns brands such as [[Tommy Hilfiger Corporation|Tommy Hilfiger]], [[Calvin Klein]], [[IZOD]], [[The Arrow Collar Man|Arrow]], and licenses brands such as [[Geoffrey Beene]], [[Max Azria|BCBG Max Azria]], [[Polo Ralph Lauren#Clothing for men and women|Chaps]], [[Sean John]], [[Kenneth Cole (designer)|Kenneth Cole New York]], [[Joseph Abboud|JOE Joseph Abboud]] and [[Michael Kors|MICHAEL Michael Kors]]. |
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With a history going back over 130 years, '''PVH''' has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. PVH has over 30,000 associates operating in over 40 countries and generated over $8 billion in 2015 revenues. It owns the iconic ''[[Calvin Klein]]'', ''[[Tommy Hilfiger]]'', ''[[Van Heusen]]'', ''[[IZOD]]'', ''[[The Arrow Collar Man|Arrow]]'', ''[[Speedo]]'', ''Warner’s'' and ''Olga'' brands and markets a variety of goods under these and other nationally and internationally known owned and licensed brands. |
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It is partly named after [[Dutch people|Dutch]] immigrant John Manning Van Heusen, who in 1910 invented a new process that fused cloth on a curve.<ref>[http://vanheusen.com/est1881/]</ref> |
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PVH has evolved from its 1881 roots to become a diversified global apparel company with over $8 billion in revenues through a combination of strategic acquisitions and by successfully growing its brands globally across the wholesale, retail, digital commerce and licensing channels. PVH's transformative acquisitions – Calvin Klein in 2003, Tommy Hilfiger in 2010, and Warnaco in 2013 – have redefined the company’s identity, performance and long-term growth potential. Through all of its acquisitions, both large and small, PVH has become a much more diversified organization, with a broader brand portfolio, a more globalized footprint and distribution network and a larger consumer base. |
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==Organization== |
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PVH Corp has its main headquarters in [[Manhattan]], with administrative offices in [[Bridgewater, New Jersey]]; [[Las Vegas, Nevada]] and [[Los Angeles|Los Angeles, California]]. Additional distribution facilities in the United States are located in [[Brinkley, Arkansas]]; [[McDonough, Georgia]]; [[Jonesville, North Carolina]]; [[Reading, Pennsylvania]]; and [[Chattanooga, Tennessee]]. |
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PVH operates a diversified portfolio of iconic lifestyle apparel brands led by ''[[Calvin Klein]]'' and ''[[Tommy Hilfiger]]'', which represent over 75% of the business and are expected to continue to drive future revenue and profitability growth. Through its acquisitions, PVH's operations have evolved significantly from a regional perspective; whereas PVH’s business was primarily based in North America in the early 2000's, it now operates significant businesses in Europe, the Asia Pacific region and Latin America as well, and the Asia Pacific region and Latin America have grown to represent over 20%2 of operating income. |
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PVH has several sourcing facilities worldwide, located in [[Bangladesh]], [[India]], [[Sri Lanka]], [[China]], [[Honduras]], [[Hong Kong]], [[Indonesia]], [[Philippines]], [[Malaysia]], [[Mongolia]], [[Singapore]], [[Thailand]] and [[Taiwan]].<ref name="Phillips-Van Heusen Corporation World Locations"> |
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==Brands== |
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{{cite web | url = http://www.pvh.com/JoinOurTeam_WorldLocations.html | title = Join Our Team :: World Locations | accessdate=2008-03-14 |archiveurl = https://web.archive.org/web/20080223091907/http://www.pvh.com/JoinOurTeam_WorldLocations.html <!-- Bot retrieved archive --> |archivedate = 2008-02-23}} |
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PVH operates three business groups – [[Calvin Klein]], [[Tommy Hilfiger]] and Heritage Brands – which each have a compelling offering of sub-brands. Key brands are listed below: |
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</ref> The corporation employs over 12,000 people worldwide{{Citation needed|date=May 2009}}. |
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''[[Calvin Klein]]'': Calvin Klein is one of the best known designer names in the world, offering a modern, provocative design aesthetic. The main brands in the ''Calvin Klein'' portfolio include: |
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The history of Phillips-Van Heusen (PVH) goes back in part to Dramin Jones, a [[Prussia]]n immigrant who founded D. Jones & Sons, which had become the largest shirt-maker in the United States by the 1880s. Separately, in 1881, Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local anthracite coal-miners in [[Pottsville, Pennsylvania]]. This grew into a shirt business in New York City that placed one of the first ever shirt advertisements in the ''[[Saturday Evening Post]]''. D. Jones & Sons merged with Phillips after Dramin Jones's death in 1903. Later Isaac Phillips met John Van Heusen, resulting both in their most popular line of shirts (Van Heusen) and in the subsequent renaming of the corporation to Phillips-Van Heusen in the 1950s. |
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The Phillips-Jones Corporation received a patent for a self-folding collar in 1919; the corporation released the product to the public in 1921 and it became successful. The first collar-attached shirt was introduced in 1929. The Bass Weejun was introduced in 1936. Geoffrey Beene shirts were launched in 1982. In 1987, Phillips-Van Heusen acquired G.H. Bass. In 1995, the corporation acquired the [[Izod]] brand, followed by the Arrow brand in 2000, and the [[Calvin Klein]] company in 2002.<ref name="Phillips-Van Heusen Company History">{{cite web|url=http://www.pvh.com/OurComp_History.html|title=Our Company :: History|accessdate=2008-03-14 |archiveurl = https://web.archive.org/web/20080223092227/http://www.pvh.com/OurComp_History.html <!-- Bot retrieved archive --> |archivedate = 2008-02-23}}</ref> |
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*''[[Calvin Klein Collection]]'': The “halo” brand, under which men’s and women’s high-end designer apparel & accessories, as well as items for the home, are sold. Calvin Klein Collection represents pure, refined luxury. |
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*''Calvin Klein Platinum'': Calvin Klein’s “bridge” brand, offering modern, sophisticated, fashionable items including apparel and accessories. Distribution is growing in the U.S. and internationally across select markets. |
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After acquiring Superba, Inc., in January 2007, PVH now owns [[necktie]] licenses for brands such as Arrow, [[DKNY]], [[Tommy Hilfiger Licensing|Tommy Hilfiger]], [[Nautica (clothing company)|Nautica]], [[Perry Ellis]], [[Ted Baker]], [[Michael Kors]], [[Joseph Abboud|JOE Joseph Abboud]], [[Original Penguin]] and [[Jones Apparel Group|Jones New York]].<ref name="Phillips-Van Heusen Corp PVH (NYSE)">{{cite news|url=http://stocks.us.reuters.com/stocks/fullDescription.asp?rpc=66&symbol=PVH|title=Phillips-Van Heusen Corp (PVH) Full Description | agency= Reuters |accessdate=2008-03-14}}</ref> The corporation began making men's clothing under the [[The Timberland Company|Timberland]] name in 2008, with women's clothing following in 2009, under a licensing agreement.<ref name="Foolish Forecast: Phillips-Van Heusen Buttons Up">{{cite web|url=http://stocks.us.reuters.com/stocks/fullDescription.asp?rpc=66&symbol=PVH| title = Foolish Forecast: Phillips-Van Heusen Buttons Up | accessdate = 2008-03-14 | publisher = The Motley Fool | year = 2007 | author = |
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*''[[Calvin Klein]]'': The master brand, which includes offerings such as men’s sportswear and dress furnishings, men’s and women’s outerwear, fragrance, accessories, footwear, performance apparel, women’s sportswear, dresses, suits and handbags and items for the home. |
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Rich Duprey}}</ref> |
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*''Calvin Klein Jeans'': Offerings include men’s and women’s jeans and related apparel, which are distributed worldwide, and accessories, which are distributed in Europe and Asia. With roots in denim, it is the casual expression of the Calvin Klein brand and is famous for its unique details and innovative washes. |
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*''Calvin Klein Underwear'': As one of the world’s leading designer underwear brands for men and women, Calvin Klein Underwear is known across the globe for sexy, cutting-edge products and marketing campaigns, consistently delivering innovative designs with superior fit and quality. Offerings include men’s and women’s underwear, women’s intimates, sleepwear and loungewear. |
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On March 15, 2010, Phillips-Van Heusen acquired [[Tommy Hilfiger Licensing|Tommy Hilfiger]] for $3 billion.<ref name="NY Times News">{{cite news |
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|title=Phillips-Van Heusen Buys Hilfiger for $3 Billion|url=http://www.nytimes.com/2010/03/16/business/global/16deal.html|newspaper=New York Times|date=15 March 2010|author=Andrew Ross Sorkin|author2=Michael J. de la Merced |
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</ref> |
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In the third quarter of 2010 losses made on the "Van Heusen" brand led to the decision to pull it out of all European trading markets. {{As of | 2011 | March}} the company sells no products under that name in Europe. All European staff became redundant as a result. |
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''[[Tommy Hilfiger]]'': Tommy Hilfiger is one of the world's leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style with a preppy twist. The main brands in the ''Tommy Hilfiger'' portfolio include: |
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In November 2013 PVH sold the G.H. Bass brand and all of its assets, images and licenses to G-III Apparel Group.<ref>{{cite web | url=http://www.pvh.com/news/1871861 | title=PVH Corp. and G-III Apparel Group, Ltd. Complete Sale of G.H. Bass & Co. Business | work=PVH | accessdate=June 2, 2016 | author=November 4, 2013}}</ref> |
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*''Hilfiger Collection'': The pinnacle of the Tommy Hilfiger product offerings, blending the brand’s Americana heritage with contemporary influences. The collection targets 25 to 40 year-old consumers and includes designs that premiere on the runway during New York Fashion Week. |
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*''Tommy Hilfiger Tailored'': Targeting 25 to 40 year-old consumers, this line reflects the brand’s American menswear heritage in elevated, sophisticated styles that are suitable for more formal occasions. From structured suiting to more relaxed tailoring, classics are modernized with precision fit, premium fabrics, rich colors and luxurious details executed with the brand’s signature twist. |
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*''[[Tommy Hilfiger]]'': The brand’s core line, which embodies the brand’s classic American cool style with a preppy twist. With a focus on a 25 to 40 year-old consumer, ''Tommy Hilfiger'' is internationally recognized for celebrating the essence of classic American style with a fresh, modern twist inspired by pop culture – from fashion, art and music to sports and entertainment. |
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*''Tommy Hilfiger Denim'': This line brings authentic American denim with a modern edge to the global consumer, with offerings that are more casual and trend-oriented than the ''Tommy Hilfiger'' label. Targeting the 18 to 30 year-old denim-oriented consumer, the line focuses on premium denim separates, footwear, bags, accessories, eyewear and fragrance. |
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==Distribution== |
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''Heritage Brands'': PVH’s ''Heritage Brands'' portfolio consists of iconic American brands that maintain significant market share positions, provide healthy cash flows and generate consistent profitability. The main brands in the ''Heritage Brands'' portfolio include: |
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PVH provides products to many popular department stores, such as [[Sears]], [[JC Penney]], [[Macy's]], [[Myer|MYER]], [[David Jones Limited|David Jones]], [[Kohl's]], and [[Dillard's]], both through its own labels and [[private label]] agreements. PVH also sells its products directly to customers through about 700 [[outlet stores]] under the brand names Van Heusen, IZOD, and Calvin Klein. |
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*''[[IZOD]]'': ''IZOD'' is known for youthful, energetic, sports-inspired styling. Collections include men's classic, athletically- inspired sportswear, golfwear, jeanswear and performancewear and luxury-style sport collections. |
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*''[[Van Heusen]]'': With a strong foundation in men's dress furnishings, ''Van Heusen'' ranked as America's #1 best selling national brand dress shirt across U.S. Department and Chain Stores in 2015. It also offers men's and women's dresswear, sportswear and accessories. |
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*''[[ARROW]]'': ARROW is known for its classic American styling. The brand's heritage is in dress shirts and the category offering has expanded to include sportswear. ''ARROW'' ranked as the #2 best selling national brand dress shirt across U.S. Department and Chain Stores in 2015. |
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*''[[Speedo]]'': ''Speedo'' is the world's top-selling swimwear brand, offering men's, women's and children's swimwear and accessories. The brand's heritage is deeply rooted in competitive swimming, as more Olympic gold medals have been won in ''Speedo'' than any other brand. |
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*''Warner’s'': A leading intimate apparel brand, ''Warner's'' targets the modern everyday woman, who is confident and practical. Warner's offers bras, panties and shapewear, and had the largest market share for average figure wire-free bras in U.S. Department and Chain stores in 2015. |
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*''[[Olga]]'': ''Olga'' is a leading intimate apparel brand in North America, focusing on fuller-figured women. Products, including bras, panties and shapewear, are designed to be comfortable and engineered for a superior fit. |
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These stores will sell the full range of Calvin Klein product at full price, differing from existing outlet stores. The stores will be about {{convert|10000|sqft|m2}}.<ref name="Calvin Klein, Inc. Announces the Opening of ‘Calvin Klein’ Branded Freestanding Retail Stores in U.S.">{{cite web|url=http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070625005687&newsLang=en|title=Calvin Klein, Inc. Announces the Opening of 'Calvin Klein' Branded Freestanding Retail Stores in U.S.|accessdate=2008-03-14|publisher=Business Wire|year=2007}}</ref> Phillips-Van Heusen is closing its Geoffrey Beene outlet retail division by the end of fiscal year 2008.<ref name=pr>{{cite press release |title=Phillips-Van Heusen Announces Decision Not to Renew Geoffrey Beene Retail License Agreements; Extends Wholesale Dress and Sport Shirt License |publisher=Phillips-Van Heusen Corporation |date=May 28, 2008 |url=http://www.reuters.com/article/pressRelease/idUS148136+28-May-2008+BW20080528 }}</ref><ref name=ap>{{cite news |title=Phillips-Van Heusen will shutter Geoffrey Beene stores |agency=Associated Press |publisher=International Business Times |date=May 28, 2008 |url=http://www.ibtimes.com/articles/20080528/phillips-van-heusen-will-shutter-geoffrey-beene-stores.htm }}</ref> Approximately 25 percent of the Geoffrey Beene outlet stores will become Calvin Klein stores, while the remaining 75 percent of stores will close entirely.<ref name=pr/><ref name=ap/> The company will continue to license the Geoffrey Beene brand name for Geoffrey Beene brand dress shirts and men's sportswear until at least 2013.<ref name=pr/> |
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==Strategies for Growth== |
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PVH has identified its key strategies for growth, which are expected to drive the business forward in the upcoming years: |
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*Drive consumer engagement – Invest in product, presentation, marketing and in-store experiences. |
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*Expand across Asia Pacific and Latin America, the largest growth markets for ''[[Tommy Hilfiger]]'' and ''[[Calvin Klein]]''. |
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*Assume more direct control over ''Calvin Klein'' and ''Tommy Hilfiger'' licensed businesses where PVH believes that it can leverage core competencies to increase sales and profitability. |
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*Execute against its Calvin Klein European strategy to achieve target operating results. |
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*Invest strategically in global operating platforms to support growth initiatives. |
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*Grow PVH’s digital commerce presence by enhancing and expanding its directly operated sites and its online penetration with wholesale partners. |
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*Invest in talent, develop its people and expand career development opportunities while providing an inclusive environment where every individual is valued. |
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*Generate solid free cash flow, which PVH will use strategically to drive sustainable long-term growth and stockholder returns. |
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==Marketing |
==Marketing== |
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Historically, PVH has not had a strong advertising presence of its own, preferring to let its department store customers market their products within its stores. |
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PVH is renowned for its cutting edge and high profile global marketing campaigns. PVH believes that consumer engagement is critical to create an emotional connection with consumers, develop lifestyle brands and drive brand loyalty. [[Calvin Klein]] and [[Tommy Hilfiger]] engage consumers through comprehensive 360° marketing campaigns, which have a significant digital and social media component, and have raised the brands’ cultural and fashion relevance. This includes ''Calvin Klein’s #mycalvins campaign'' for ''Calvin Klein Underwear'' and ''Calvin Klein Jeans'' as well as its “I ____ in #mycalvins” campaign. Likewise, Tommy Hilfiger has generated excitement with consumers through its partnership with Rafael Nadal for Tommy Hilfiger underwear, Tommy Hilfiger Tailored and the ''Tommy Hilfiger Bold'' fragrance and its announcement that supermodel and Millennial icon [[Gigi Hadid]] will serve as the global brand ambassador for Tommy Hilfiger’s women’s collections beginning in Fall 2016. |
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On October 4, 2007, PVH took over naming rights to the [[Meadowlands Sports Complex]] arena in [[East Rutherford, New Jersey|East Rutherford]], [[New Jersey]]. The arena's name was changed to the [[Izod Center]], and the change became effective on October 31, 2007.{{Citation needed|date=September 2008}} The corporation will pay about $1.3 million a year over the next five years for the naming rights, and will handle marketing for arena events.{{Citation needed|date=September 2008}} |
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PVH is being recognized for its efforts and has received several major awards including the ''Grand CLIO'', ''[[Image Award]]'' (Calvin Klein; 2015) and rankings on L2’s 2015 Digital IQ Index: Fashion (Calvin Klein and Tommy Hilfiger). |
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==Controversy== |
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==Culture & Values== |
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As an organization, PVH is committed to its Core Values – Individuality, Partnership, Passion, Integrity and Accountability. These values embody who PVH is as a Company, guide decisions and inspire its people. |
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===Environmental practices=== |
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==Corporate Responsibility (“CR”) == |
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In July 2011, PVH—along with other major fashion and [[Sportswear (activewear)|sportswear]] brands including [[Nike, Inc.|Nike]], [[Adidas]] and [[Abercrombie & Fitch]]—was the subject of a report by the environmental group [[Greenpeace]] entitled "Dirty Laundry". PVH is accused of working with suppliers in [[China]] who, according to the findings of the report, contribute to the pollution of the [[Yangtze]] and [[Pearl River (China)|Pearl River]]s. Samples taken from one facility belonging to the [[Youngor Group]] located on the [[Yangtze River Delta]] and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the [[Pearl River Delta]] revealed the presence of hazardous and persistent [[hormone disruptor]] chemicals, including [[alkylphenols]], [[perfluorinated compound]]s, and [[perfluorooctane sulfonate]].<ref>{{cite web|author= |url=http://www.greenpeace.org/international/en/publications/reports/Dirty-Laundry/ |title=Dirty Laundry | Greenpeace International |publisher=Greenpeace.org |date=2011-07-13 |accessdate=2015-07-17}}</ref> |
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Corporate Responsibility is central to how PVH conducts business. CR at PVH is centered on three key focus areas – empowering people, preserving the environment and supporting communities. PVH is committed to addressing the social and environmental challenges that matter most to the company, its associates worldwide, its stakeholders and the apparel industry. PVH has taken steps to transform the way it works on human rights, interact with and impact the environment and deepen its commitment to philanthropy in the communities touched by its businesses. |
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PVH responded with a [http://www.pvh.com/pdf/corporate_responsibility_detoxLetter.pdf commitment to Detox the Textile industry.] |
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As its businesses develop and expand, PVH continues to evolve its approach to CR to reflect the broadening global footprint of its business operations. PVH believes that CR helps strengthen its organization by managing risk, maximizing efficiencies and driving value in a rapidly changing world. |
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PVH is being recognized for its global efforts, and was included again on ''Corporate Responsibility'' Magazine’s “100 Best Corporate Citizens” list in 2015, achieving the #2 ranking in the Human Rights category. |
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==References== |
==References== |
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==External links== |
==External links== |
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* [http://www.pvh.com/ |
* [http://www.pvh.com/ Corporate website] |
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* [http://www.izod.com/ IZOD website] |
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* [http://www.izodcenter.com IZOD CENTER website] |
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* [http://www.vanheusen.com/ Van Heusen website] |
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* [http://www.calvinklein.com Calvin Klein website] |
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* [http://uk.tommy.com Tommy Hilfiger website] |
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{{Phillips-Van Heusen}} |
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{{PVH}} |
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{{Tommy Hilfiger}} |
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[[Category:Companies listed on the New York Stock Exchange]] |
[[Category:Companies listed on the New York Stock Exchange]] |
Revision as of 15:38, 29 June 2016
Company type | Public company |
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NYSE: PVH S&P 500 Component | |
Industry | Clothing |
Founded | 1881 |
Headquarters | |
Key people | Emanuel Chirico Chairman, CEO, Director |
Revenue | US$ 8.020 billion (2015) [1] |
US$ 572 million (2015) [1] | |
Number of employees | 18,200 |
Divisions | Tommy Hilfiger Calvin Klein Izod Arrow |
Website | www |
The Phillips-Van Heusen Corporation, commonly referred to as PVH Corp (NYSE: PVH), is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, IZOD, Arrow, and licenses brands such as Geoffrey Beene, BCBG Max Azria, Chaps, Sean John, Kenneth Cole New York, JOE Joseph Abboud and MICHAEL Michael Kors.
It is partly named after Dutch immigrant John Manning Van Heusen, who in 1910 invented a new process that fused cloth on a curve.[2]
Organization
PVH Corp has its main headquarters in Manhattan, with administrative offices in Bridgewater, New Jersey; Las Vegas, Nevada and Los Angeles, California. Additional distribution facilities in the United States are located in Brinkley, Arkansas; McDonough, Georgia; Jonesville, North Carolina; Reading, Pennsylvania; and Chattanooga, Tennessee.
PVH has several sourcing facilities worldwide, located in Bangladesh, India, Sri Lanka, China, Honduras, Hong Kong, Indonesia, Philippines, Malaysia, Mongolia, Singapore, Thailand and Taiwan.[3] The corporation employs over 12,000 people worldwide[citation needed].
History
The history of Phillips-Van Heusen (PVH) goes back in part to Dramin Jones, a Prussian immigrant who founded D. Jones & Sons, which had become the largest shirt-maker in the United States by the 1880s. Separately, in 1881, Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local anthracite coal-miners in Pottsville, Pennsylvania. This grew into a shirt business in New York City that placed one of the first ever shirt advertisements in the Saturday Evening Post. D. Jones & Sons merged with Phillips after Dramin Jones's death in 1903. Later Isaac Phillips met John Van Heusen, resulting both in their most popular line of shirts (Van Heusen) and in the subsequent renaming of the corporation to Phillips-Van Heusen in the 1950s.
The Phillips-Jones Corporation received a patent for a self-folding collar in 1919; the corporation released the product to the public in 1921 and it became successful. The first collar-attached shirt was introduced in 1929. The Bass Weejun was introduced in 1936. Geoffrey Beene shirts were launched in 1982. In 1987, Phillips-Van Heusen acquired G.H. Bass. In 1995, the corporation acquired the Izod brand, followed by the Arrow brand in 2000, and the Calvin Klein company in 2002.[4]
After acquiring Superba, Inc., in January 2007, PVH now owns necktie licenses for brands such as Arrow, DKNY, Tommy Hilfiger, Nautica, Perry Ellis, Ted Baker, Michael Kors, JOE Joseph Abboud, Original Penguin and Jones New York.[5] The corporation began making men's clothing under the Timberland name in 2008, with women's clothing following in 2009, under a licensing agreement.[6]
On March 15, 2010, Phillips-Van Heusen acquired Tommy Hilfiger for $3 billion.[7]
In the third quarter of 2010 losses made on the "Van Heusen" brand led to the decision to pull it out of all European trading markets. As of March 2011[update] the company sells no products under that name in Europe. All European staff became redundant as a result.
In November 2013 PVH sold the G.H. Bass brand and all of its assets, images and licenses to G-III Apparel Group.[8]
Distribution
PVH provides products to many popular department stores, such as Sears, JC Penney, Macy's, MYER, David Jones, Kohl's, and Dillard's, both through its own labels and private label agreements. PVH also sells its products directly to customers through about 700 outlet stores under the brand names Van Heusen, IZOD, and Calvin Klein.
These stores will sell the full range of Calvin Klein product at full price, differing from existing outlet stores. The stores will be about 10,000 square feet (930 m2).[9] Phillips-Van Heusen is closing its Geoffrey Beene outlet retail division by the end of fiscal year 2008.[10][11] Approximately 25 percent of the Geoffrey Beene outlet stores will become Calvin Klein stores, while the remaining 75 percent of stores will close entirely.[10][11] The company will continue to license the Geoffrey Beene brand name for Geoffrey Beene brand dress shirts and men's sportswear until at least 2013.[10]
Marketing
Historically, PVH has not had a strong advertising presence of its own, preferring to let its department store customers market their products within its stores.
On October 4, 2007, PVH took over naming rights to the Meadowlands Sports Complex arena in East Rutherford, New Jersey. The arena's name was changed to the Izod Center, and the change became effective on October 31, 2007.[citation needed] The corporation will pay about $1.3 million a year over the next five years for the naming rights, and will handle marketing for arena events.[citation needed]
Controversy
Environmental practices
In July 2011, PVH—along with other major fashion and sportswear brands including Nike, Adidas and Abercrombie & Fitch—was the subject of a report by the environmental group Greenpeace entitled "Dirty Laundry". PVH is accused of working with suppliers in China who, according to the findings of the report, contribute to the pollution of the Yangtze and Pearl Rivers. Samples taken from one facility belonging to the Youngor Group located on the Yangtze River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the Pearl River Delta revealed the presence of hazardous and persistent hormone disruptor chemicals, including alkylphenols, perfluorinated compounds, and perfluorooctane sulfonate.[12]
PVH responded with a commitment to Detox the Textile industry.
References
- ^ a b "2012 Annual Report". Pvh.com. Retrieved 2015-07-17.
- ^ [1]
- ^ "Join Our Team :: World Locations". Archived from the original on 2008-02-23. Retrieved 2008-03-14.
- ^ "Our Company :: History". Archived from the original on 2008-02-23. Retrieved 2008-03-14.
- ^ "Phillips-Van Heusen Corp (PVH) Full Description". Reuters. Retrieved 2008-03-14.
- ^ Rich Duprey (2007). "Foolish Forecast: Phillips-Van Heusen Buttons Up". The Motley Fool. Retrieved 2008-03-14.
- ^ Andrew Ross Sorkin; Michael J. de la Merced (15 March 2010). "Phillips-Van Heusen Buys Hilfiger for $3 Billion". New York Times.
- ^ November 4, 2013. "PVH Corp. and G-III Apparel Group, Ltd. Complete Sale of G.H. Bass & Co. Business". PVH. Retrieved June 2, 2016.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ "Calvin Klein, Inc. Announces the Opening of 'Calvin Klein' Branded Freestanding Retail Stores in U.S." Business Wire. 2007. Retrieved 2008-03-14.
- ^ a b c "Phillips-Van Heusen Announces Decision Not to Renew Geoffrey Beene Retail License Agreements; Extends Wholesale Dress and Sport Shirt License" (Press release). Phillips-Van Heusen Corporation. May 28, 2008.
- ^ a b "Phillips-Van Heusen will shutter Geoffrey Beene stores". International Business Times. Associated Press. May 28, 2008.
- ^ "Dirty Laundry | Greenpeace International". Greenpeace.org. 2011-07-13. Retrieved 2015-07-17.