Canadian Business: Difference between revisions
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==Demographics of readers== |
==Demographics of readers== |
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* More than 1 in 3 readers are MOPEs (managers, owners, professionals, executives)<ref name="Canadian Business Media Kit"/> |
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* Compared to the average adult, ''Canadian Business'' readers are: |
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** 2.6 times more likely to be involved in business decisions over $100,000<ref name="Canadian Business Media Kit"/> |
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** Almost twice as likely to be in IT occupations (managers, purchasers, specialists, consultants)<ref name="Canadian Business Media Kit"/> |
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* 66% of audience are men<ref name="Canadian Business Media Kit"/> |
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* 34% of audience are women<ref name="Canadian Business Media Kit"/> |
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* The average age of readers is 43<ref name="Canadian Business Media Kit"/> |
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* The average household income of readers is $95,956<ref name="Canadian Business Media Kit"/> |
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* About 12.8 people read each printed copy of ''Canadian Business''<ref name="Canadian Business Media Kit ">[http://www.canadianbusiness.com/pdfs/advertisers/canadianbusiness/CB_MediaKit_2010.pdf Canadian Business Media Kit], Accessed December 2010.</ref> |
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==Competition== |
==Competition== |
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Revision as of 16:18, 9 December 2010
Magazine
The Canadian Business mandate is to provide business leaders with analysis and perspective on the issues, trends and personalities that are shaping the future of our economy.
Canadian Business is the longest-publishing business magazine in Canada. It was founded in 1928 as The Commerce of the Nation, the organ of the Canadian Chamber of Commerce. The magazine was renamed Canadian Business in 1933. The association with the Chamber of Commerce ended in 1977. Canadian Business magazine is now owned by Rogers Media.
With a readership of over 1.1 million as of 2003[update] and a circulation of 93,000 as of 2009[update],[1] Canadian Business has the largest paid circulation[2] of any Canadian business magazine. It is published every second week, monthly in January, July and August. Its special annual issues include: the Rich 100 (highlighting the wealthiest Canadians), the Investor 500 (comparing the largest 500 publicly listed Canadian companies), All-Star Execs (about the best corporate executives), the MBA Report, and the Best and Worst Boards.
Website
As well as featuring content from Canadian Business magazine, Canadian Business Online presents breaking business, market and company news. The website features interactive lists & rankings, stock and fund quotes and individualized charting and portfolio tracking. Blogs, polls, community discussions, virtual events, financial rates, tools & calculators, podcasts and videos are also presented on Canadian Business Online. Blackberry and iPhone users can download the Canadian Business application (app), and readers are welcome to sign up for customized RSS feeds, and a variety of free eNewsletters, including the daily Market Wrap eNewsletter, the weekly Mutual Funds eNewsletter, the bi-weekly Small Business eNewsletter, and the monthly Innovation News eNewsletter.
Demographics of readers
- More than 1 in 3 readers are MOPEs (managers, owners, professionals, executives)[3]
- Compared to the average adult, Canadian Business readers are:
- 66% of audience are men[3]
- 34% of audience are women[3]
- The average age of readers is 43[3]
- The average household income of readers is $95,956[3]
- About 12.8 people read each printed copy of Canadian Business[3]
Competition
Its main direct competition comes from Report on Business Magazine, published by and inserted in The Globe and Mail newspaper, Financial Post Magazine, formerly National Post Business, published by and inserted in the National Post newspaper and The Canadian Business Journal business magazine published by George Media.
Sister publications
Rogers Media owns and operates a great number of magazines. Three titles that work in conjunction with Canadian Business are:
- PROFIT magazine, catering toward small and mid-sized business owners;
- MoneySense magazine, specializing in personal finance;
- Maclean's magazine, covering international affairs, social issues, national politics, business and culture.
References
- ^ PUBLISHERS' ESTIMATES OF CIRCULATION
- ^ Canadian Business, Advertisers, Accessed December 2010.
- ^ a b c d e f g h Canadian Business Media Kit, Accessed December 2010.
External links
Template:EnglishBusinessMagazines
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