Universal Creative

Universal Creative

File:UniversalCreative.jpg
Company type	Division
Industry	Amusement park designer
Headquarters	Orlando, Florida, USA
Key people	Mark Woodbury, president Thierry Coup, senior vice president
Parent	NBC Universal
Subsidiaries	Universal Parks & Resorts
Website	Official Website

Universal Creative is the research and development group responsible for designing rides and attractions for Universal Studios Theme Parks.
It is Universal's equivalent of Walt Disney Imagineering. From 1968 until 1997, Universal Creative was known as MCA Planning and Development. In 1997, when Universal parent MCA was sold to Seagram and dropping the MCA name, the company was re-named Universal Creative.

Productions

Ride films

• The Funtastic World of Hanna-Barbera (1990) (co-produced with Hanna-Barbera Productions, Rhythm and Hues, Sullivan Bluth Studios, Landmark Entertainment, Totally Fun Company and Ride Trade)
• Alfred Hitchcock: The Art of Making Movies (1990) (co-produced with Totally Fun Company)
• Back to the Future: The Ride (1991, 1993, 2001) (co-produced with Amblin Entertainment, Totally Fun Company and Birkshire Ridefilm)
• Terminator 2: 3-D Battle Across Time (1996, 1999, 2001) (co-produced with Landmark Entertainment and Digital Domain)
• The Amazing Adventures of Spider-Man (1999, 2004) (co-produced with Marvel Entertainment and Kleiser-Walczak)
• Jimmy Neutron's Nicktoon Blast (2003) (co-produced with Nick Digital and Ride Trade)
• Shrek 4-D (2003, 2010) (co-produced with Dreamworks Animation SKG)
• The Simpsons Ride (2008) (co-produced with 20th Century Fox Television, Gracie Films and Blur Studio)
• Harry Potter and the Forbidden Journey (2010) (co-produced with Warner Bros. Recreation Group)
• Despicable Me: Minion Mayhem (2012) (in production) (co-produced with Illumination Entertainment)

Special Effects Rides

• Studio Tour (Flash Flood, Rockslide, Avalanche, Battle of Galactica, Parting of the Red Sea, Jaws, King Kong Encounter, Runaway Train, Collapsing Bridge, Earthquake, The Mummy's Tomb, The Fast and the Furious: Extreme Close-Up, Skull Island Sea, Stunt Show, Whoville, Psycho and King Kong: 360 3-D tour scenes) (1968–2010) (co-produced with Totally Fun Company, Ride & Show Engineering and Weta Digital)
• Kongfrontation (1990) (co-produced with Totally Fun Company)
• Earthquake: The Big One (1990) (co-produced with Ride & Show Engineering and Totally Fun Company)
• Jaws (1990, 2001) (co-produced with Ride & Show Engineering, Landmark Entertainment, Amblin Entertainment and Totally Fun Company)
• Men in Black: Alien Attack (2000) (co-produced with Amblin Entertainment and Landmark Entertainment)
• E.T. Adventure (1990, 1991, 2001) (co-produced with Amblin Entertainment and Sally Corporation)
• Backdraft (1991, 2010)
• Jurassic Park Water Rides (1997, 1999, 2001, 2010) (co-produced with Amblin Entertainment)
• Twister...Ride it Out (1998) (co-produced with Amblin Entertainment)
• Disaster!: A Major Motion Picture Ride...Starring You! (2008)
• Transformers (2011, 2012) (in production) (co-produced with Amblin Entertainment and Digital Domain)

Shows

• The Land of a Thousand Faces (1975)
• Nickelodeon Studios ("Game Lab" portion) (1990) (co-produced with Nickelodeon)
• Murder, She Wrote Mystery Theatre (1990) (co-produced with Totally Fun Company)
• Ghostbusters Spooktacular (1990) (co-produced with Totally Fun Company and Landmark Entertainment)
• An American Tail Theatre (1990, 1991) (co-produced with Amblin Entertainment)
• The Wild Wild Wild West Stunt Show (1974, 1991, 2001) (co-produced with Landmark Entertainment)
• Animal Actors (1990, 1993)
• A Day in the Park with Barney (1995)
• Universal's Horror Make-Up Show (1990)
• Fear Factor Live (2005)
• Universal 360: A Cinesphere Spectacular (2006)
• Creature from the Black Lagoon: The Musical (2009) (co-produced with Broadway Attractions)
• Special Effects Stage (2010)
• Universal’s Cinematic Spectacular: 100 Years of Movie Memories (2012)

Roller coasters

• Dueling Dragons (1999)
• Incredible Hulk Coaster (1999) (co-produced with Marvel Entertainment)
• Woody Woodpecker's Nuthouse Coaster (1999)
• The Flying Unicorn (2000)
• Revenge of the Mummy (2004, 2010) (co-production with Alphaville)
• Hollywood Rip Ride Rockit (2009) (co-production with Maurer Sohne)
• Dragon Challenge (2010) (co-produced with Warner Bros Recreation Group)
• Flight of the Hippogriff (2010) (co-produced with Warner Bros Recreation Group)