Fanta

File:Fanta New Logo.JPG

New Fanta Logo

File:Fanta-logo.jpg

Old Fanta Logo

Fanta, sometimes referred to as Bamboocha, is a soft drink brand produced and distributed by the Coca-Cola Bottling Co.. It was originally made from byproducts of cheese and cider production, since Coca-Cola was not able to be sold in Nazi Germany due to shipping problems after the British and French declarations of war in late 1939. The Coca-Cola Bottling Co. (Germany) produced Fanta Orange in order to keep profits in the country during the war. After World War II, Fanta was introduced to America by Coca-Cola, and in 1960 they bought the trademark. Fanta Orange is the most popular Fanta flavor, available in 180 countries. In terms of volume, Brazil is the largest consumer of Fanta in the world.

There are over 70 flavors world-wide; however, most of them are only available by region in some countries. For example, in Romania, there is "Fanta Shokata" based on the traditional Romanian drink "Socată" made from elderflower. In Switzerland the local fruit, cassis is used to produce Fanta as well. Some identical flavors have different names in different markets, the classic orange, for example, was rebranded "Fanta Funky Orange" in 2003 for the Nordic countries and Belgium, while other countries retain the older "Fanta Orange" brand.

Advertising

In 2004, The Coca-Cola Company began folding what had been known as Minute Maid soft drinks (introduced in 1987 in the United States) and began an aggressive advertising campaign to expand the market for Fanta (which had been available in the United States since 1960), especially among younger consumers. Their campaign features The Fantanas, a group of singing women whose tagline is Don't You Wanta Fanta? The Fantanas (and their flavors) are Kiki (orange), Sophia (grape), Capri (strawberry), and Lola (pineapple). Along with traditional television and print advertisements, Fanta has been aggressively marketed in movie trailers targeted at teenage audiences.

Selected Brand Portfolio by Nation

Argentina

• Naranja (orange)
  • Light Naranja (Diet/light orange)
• Limón (lemon,available in some places)

  File:Fanta.JPG

  Fanta Limón 2L PET bottle from Argentina

• Tónica (tonic water)
• Manzana (apple, retired??)
• Calypso (wild fruits, limited edition)

  

  Fanta calypso 500mL PET bottle from Argentina

Australia

• Watermelon (retired)
• Apple (retired)
• Orange
• Lime
• Orange Chocolate Chip Spider
• Strawberry Spider
• Passionfruit-Orange
• Grape
• Green Goblin
• Raspberry
• Tropical
• Sour Apple (limited edition)
• Sour Watermelon (limited edition)

File:Australiafantabottles.jpg

Fanta Raspberry and Fanta Tropical 1.25L PET bottles produced in Australia (from left to right)

Fanta Lime and Fanta Raspberry 2L PET bottles produced in Australia (from left to right)

Belgium

• Orange
  • Light Funky Orange (2003) (formerly known as Orange Light)
• Sapaya (2002, retired)
• Dorango (2003, retired)
• Lemon
  • Light Icy Lemon (2005) (foremrly known as Lemon Light)
• Skwiiz (2004) (formerly known as Pomelo 2001-2004)
• Light Pink Kiss (2005)
• Mango (2006) (limited edition until june 2006)

Bosnia and Herzegovina

• Orange
• Lemon
• Lime
• Shokata

Brazil

• Orange
• Guaraná (replaced in 1979 by Guaraná Taí, 1997 by Kuat)
• Lemon (replaced in 1984 by Sprite)
• Strawberry (retired)
• Grape
• Apple
• Citrus
• Pineapple
• Mix Mandarine and Orange
• Discovery (Red Orange)

Canada

• Orange
• Spruce Beer (retired)
• Watermelon

Chile

• Orange
• Sol (retired)
• Fru (retired)
• Pineapple (retired)
• Peach (retired)
• Mandarin

Croatia

• Orange
• Lemon
• Shokata

Costa Rica

• Naranja
• Limón
• Bamboocha
• Kolita

Denmark

• Funky Orange (1964) (formerly known as Fanta Orange)
  • Light Orange (1991) (Diet/Light)
• Icy Lemon (1991) (formerly known as Fanta Lemon)
• Exotic Thrill (2002) (formerly known as Fanta Exotic)
• Shakin' Shokata (2003) [=Elderflower/Citrus] (formerly known as Fanta Shokata)
• Groovy Apple (2004) (formerly known as Fanta Green Apple)

Fanta has started to phase out the old Danish names on their products in Denmark, giving them new "funky" names in English.

Egypt

• Orange
• Apple
• Black Currant
• Pineapple
• Tropical
• Strawberry

Estonia

• Apple
• Orange
• Lemon
• Pineapple/Grapefruit
• Shokata (many called it soapwater)
• Exotic

Finland

• Funky Orange (1983) (formerly known as Fanta Orange)
  • Free Orange (Diet/Light) (formerly known as Fanta Orange Light)
• Exotic (retired)
• Lime (retired 2004)
• Crazy Wildberry (2003) (formerly known as Fanta Wildberry?)
• Shakin' Shokata (2004) Elderflower Citrus (formerly known as Fanta Shokata)
• Groovy Apple (2005) (formerly known as Fanta Green Apples)
• Icy Lemon (2001) (formerly known as Fanta Lemon)
• Free Ananas Greippi Pineapple Grapefruit (2004 Diet/Light)
• Free Apple Lime (2005 Diet/Light)
• Free Tropical Berry (2004 Diet/Light) (retired 2005)
• Free Red Berries (2006 Diet/Light)
• Free Juicy Citrus (2006 Diet/Light)

Fanta has started to phase out the old Finnish names on their products in Finland, giving them new "funky" names in English.

France

• Orange
• Citron Frappé (also known as Icy Lemon in some countries)
• Greenz [=Apple/Melon/Lemon]
• Madness
• Latina (Retired)
• Free Framboise et Pamplemousse rose [=Raspberry/Grapefruit] (diet/light)
• Free Orange Peche [=Orange/Peach] (diet/light)
• Free Pomme Citron Vert [=Apple/Lime] (diet/light)

Germany

• Klare Zitrone [=Clear Citrus] (Retired, later reconceptionalized as Sprite)
• Herb Orange [=Bitter orange] (retired)
• Mango (retired)
• Pink Grapefruit (retired)
• Limette [=Lime] (retired)
• Wild Berries (retired)
• Pina de Coco (retired)
• Sunny Melon (retired)
• Exotic (retired)
• Blood Orange (retired)
• Berry Blue (retired)
• Orange
• Mandarine [=Tangerine]
• Tropical Orange plus Peach
• Splash Orange plus Lemon (retired)
• Diät Fanta Orange (Diet/Light) (Retired, later reconceptionalized as Fanta Light)
• Citrell Lemon (low sugar!)(retired)
• Citrell Blood Orange (low sugar!)(retired)
• Citrell Passion Fruit with Blood Orange (low sugar!)(retired)
• Lemon

Hungary

• Lime (retired)
• Narancs [=Orange]
• Citrom [=Lemon]
• Vadmálna [=Wild Raspberry]
• BodzaSokk [=Elderflower] (same as "Fanta Shokata" in Romania)
• Kéxőlő (2004) [Kék szőlő=blue grape]
• Exotic (retired)

Iceland

• Fruit Twist
• Free Pineapple Grapefruit (Diet/Light)
• Free Orange (Diet/Light)
• Groovy Apple (formerly known as Fanta Green Apple)
• Icy Lemon (formerly known as Fanta Lemon)
• Orange

India

• Orange
• Pineapple

Indonesia

• Rasa Strawberi [=Strawberry]
• Elektrik Melon [=Melon]
• Oranggo [=Orange/Mango]
• Rasa Fruit Punch [=Mixed fruit flavour]
• Grape

Iran

• Orange
• Lemon

Ireland

• Orange
• Lemon
• Exotic
• Greenz (June 2005) [=Apple, Lime and Melon]
• Orange Light

Israel

• Orange
• Lemon
• Grape
• Exotic
• Shokata

Italy

• Amara [=sour]
• Orange
• Chinotto [=Kumquat]
• Icy Gusto Limone [=lemon]
• Red Emotion [=red orange]
• Grapefruit
• Free Orange (diet/light)

Japan

• オレンジ [Orange]
• グレープ [Grape]
• メロン [Melon]
• メロンソーダ [Melon Soda]
• トロピカルフルーツ [Tropical Fruits]
• すもも [ Plum ]
• クラブソーダ [Club Soda]
• アップル [Apple]
• レモン [Lemon]
• ゴールデングレープ [Golden Grape]
• フルーツパンチ [Fruit Punch]
• パインフルーツ [Pine Fruits]
• アップルミックス [Apple Mix]
• ストロベリー [Strawberry]
• パインアップル [Pineapple]
• ピーチ [Peach]
• トロピカルパンチ [Tropical Punch]
• 青りんご [Green Apple]
• マスカット [Muskat Grape]
• ガラナ [Guarana]
• グレープフルーツ [Grapefruit]
• スカッシュパンチ [Squash Punch]
• クリアーパイン [Clear Pine]
• ゴールデンパイナップル [Golden Pineapple]
• グリーンマスカット [Green Muskat Grape]
• クリアピーチ [Clear Peach]
• 南の島ブレンド [Southern Island Fruits]
• さっぱりリンゴ [Refreshing Apple]
• すっきりライチ [Clear Lychee]
• あっさりベリー [Simply Berry]
• ファンキーレモンC [Funky Lemon C]
• ラ・フランス [La France]
• フルーティーグレープフルーツ [Fruity Grapefruit]
• ホワイトピーチ [White Peach]
• ゴールデンアップル [Golden Apple]
• スウィーティー [Sweety]
• さっぱりピーチ [Refreshing Peach]
• ライチ [Lychee]
• ホワイトストロベリー [White Strawberry]
• ウィンターアップル [Winter Apple]
• フルーティーメロン [Fruity Melon]
• スウィートグレープフルーツ [Sweet Grapefruit]
• ビタミンＣスカッシュ [Vitamin C Squash]
• アミノサイダー [Amino Cider]
• みかん [Satsuma Orange]
• あんず [Apricot]
• ゆず [Yuzu]
• キウィ [Kiwifruit]
• ハニーレモン [Honey Lemon]

Latvia

• Orange
• Lemon
• Magic [=Grape]
• Pineapple/Grapefruit
• Apple
• Shokata

Lithuania

• Orange
• Lemon
• Magic [=Grape]
• Pineapple/Grapefruit

Mexico

• Naranja [=Orange]
• Fresa [=Strawberry]
• Chamoy [=chilli-orange] retired?
• Uva [=Grape]
• Limón [=Lemon]

The Netherlands

• Exotic (retired)
• Cassis
• Orange
• Icy Lemon
• Red Fruit
• Rasberry
• Grapefruit
• Green Apple
• Pomelo
• Orange Light (diet)
• Lemon Light (diet)
• Pomelo Light (diet)

New Zealand

• Orange
• Raspberry
• Passionfruit
• Pineapple
• Tropical
• Orange Choc Chip Spider
• Strawberry Spider
• Sour Apple (limited edition)
• Sour Watermelon (limited edition)
• Light Orange (diet)

Norway

• Funky Orange (1961) (formerly known as Fanta Orange)
• (Icy?) Lemon (2001) (formerly known as Fanta Lemon)
• Exotic Thrill (2002) (formerly known as Fanta Exotic)
• Shakin' Shokata (2003) [=Elderflower/Citrus] (formerly known as Fanta Shokata)
• Groovy Apple (2004) (formerly known as Fanta Green Apple)
• Free Orange (Diet/Light)
• Free Pineapple Grapefruit (Diet/Light)
• Free Red Berries (Diet/Light)

Fanta have started to phase out the old Norwegian names on their products in Norway, giving them new "funky" names in English.

Poland

• Exotic [retired]
• Grapefruit [retired]
• Orange
• Lemon

Portugal

• Laranja [=Orange]
• Limão [=Lemon]
• Ananás [=Pineapple]

Romania

• Pink Grapefruit (retired)
• Green Apple (retired)
• Exotic (retired)
• Latina (retired)
• Orange
• Lemon
• Shokata (same as "Fanta Bodza Sokk" in Hungary)
• Wild Berry
• Madness (grapes)
• Cherry (2005)

South Africa

• Orange
• Grape
• Pineapple

South Korea

• Orange
• Grape
• Pineapple

Spain

• Piña [=Pinneaple] (Retired)
• Sandia [=Watermelon] (summer exclusive)
• Blackberry (summer exclusive)
• Mandarina [=Tangerine] (summer exclusive)
• Naranja [=Orange]
• Limón [=Lemon]
• Free Orange (Diet/light)
• Free Lemon (Diet/light)

Serbia

• Orange
• Lemon
• Shokata
• Exotic
• Cherry (2005)

Sweden

• Black Orange [=cola+orange] (retired 198X)
• Citron [=lemon] (retired 2002)
• Lime (retired 2004)
• Funky Orange (formerly known as Fanta Apelsin)
• Exotic Thrill (formerly known as Fanta Exotiska frukter)
• Crazy Wildberry (formerly known as Fanta Vilda bär)
• Freaky Fläder (2002) [=Elderflower/Citrus, also known as Fanta Shokata in other countries] (formerly known as Fanta Fläder/Citrus)
• Groovy Apple (2003) (formerly known as Fanta Gröna Äpplen)
• Orange MangoBeat (2005)
• Free Orange (Diet/Light) (formerly known as Fanta Apelsin Light)
• Free Pineapple Grapefruit (2004 Diet/Light)
• Free Red Berries (2005 Diet/Light)

Fanta have started to phase out the old Swedish names on their products in Sweden, giving them new "funky" names in English.

File:Taiwanfantawhitegrape.jpg

Lactic White Grape Fanta in 600mL PET bottle in Taiwan

Taiwan

• Orange
• Lemon
• Apple
• Grape
• Honeydew Melon
• Lactic White Grape
• Mango
• Pineapple
• Strawberry
• Toffee

Thailand

• Green Soda
• Red Soda
• Orange
• Blueberry (retired)
• Watermelon (retired)
• Mango (retired)
• Lime (retired)
• Grape (retired)

United Kingdom

• Orange
• Icy Lemon
• Zesty Berry
• Fruit Twist
• Summer Fruits
• Apple Splash (low-sugar)
• Pink Grapefruit (limited edition)

• Z Orange (diet/light) (formerly known as Fanta Orange Light)
• Z Lemon (diet/light) (formerly known as Fanta Lemon Light)

• Frozen Zesty Berry
• Frozen Blueberry

United States

Most Fanta flavors are only available in certain regions of the country, except for Orange, now available nationwide. For many years, Fanta could only be found in some areas as a fountain drink (often Fanta Root Beer and Fanta Ginger Ale).

• Orange (nationwide)
• Apple
• Berry (retired)
• Birch Beer
• Black Cherry
• Cherry
• Citrus (reconceptualization of the retired soft drink, Citra; regional flavor)
• Frozen Banana
• Frozen Blueberry
• Frozen Cherry
• Ginger Ale (available only in fountain)
• Grape
• Orange Cream
• Strawberry
• Peach (available in the southeastern U.S.)
• Pineapple
• Red Creme Soda (retired in 1990s)
• Red Tangerine
• Root Beer (now normally replaced by Barq's, also from Coca-Cola)
• Zero Orange (diet: no carbohydrates, sugar, or caffeine) (available in the states of Alabama, Florida, Georgia, Louisiana, Mississippi, and Texas)

Flavor Listing from Coca-Cola's website

• Apple
• Apple Kiwi
• Apple Lime Melon
• Apple Vanilla
• Banana
• Berry
• Berry Cherry
• Berry Floral
• Birch Beer
• Bitter Lemon
• Bitter Orange
• Bitter Water
• Black Cherry
• Blackcurrant Lemon
• Blueberry
• Bubble Gum
• Candy Cane
• Chamoy Orange
• Cherry
• Chocolate Orange
• Cinnamon Rum
• Citrus Blend
• Club Soda
• Coconut Pineapple
• Collins
• Corn
• Cucumber Melon
• Currant
• Floral Lemon
• Fruit Punch
• Ginger Ale
• Grape
• Grapefruit
• Grapefruit Lemon Lime
• Grapefruit Pineapple
• Grenadine
• Honeydew Melon
• Japanese Lemon

• Japanese Melon
• Kiwi Lime
• Kiwi Starfruit
• Kiwi Strawberry
• Lemon
• Lemon Lime
• Lemon Orange
• Lime
• Lime Orange
• Lychee
• Mandarin Orange
• Mandarin Tangerine
• Mango
• Mango Orange
• Melon
• Orange
• Orange Passionfruit
• Orange Peach
• Orange Raspberry
• Orange Tangerine
• Orange Vanilla
• Passionfruit
• Peach
• Pineapple
• Plum
• Raspberry
• Raspberry Strawberry Vanilla Cream
• Root Beer
• Strawberry
• Strawberry Yogurt
• Tamarind
• Tangerine
• Tropical Fruit Punch
• Tutti-Fruti
• Vanilla Cream
• Watermelon

External links

• Fanta official website
• Fanta on Coca-cola.com
• The Reich Stuff: Was Fanta Invented by the Nazis? (from Snopes.com)
• Fanta Z - Goodbye Fanta Light - TV Advert
• Coke phasing out Minute Maid soft drinks