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| studio = [[Sri Venkateswara Cine Chitra]]
| studio = [[Sri Venkateswara Cine Chitra]]
| distributor = [[Reliance Entertainment]]
| distributor = [[Reliance Entertainment]]
| released = [[When Samikhyandhra Pradesh Announced]]
| released = [[Not Anounced]]
| runtime =
| runtime =
| country = India
| country = India

Revision as of 14:00, 22 August 2013

Attarintiki Daaredi
File:Attharintiki Daaredhi poster.jpg
Movie poster
Directed byTrivikram Srinivas
Written byTrivikram Srinivas
Produced byBVSN Prasad
StarringPawan Kalyan
Samantha
Pranitha
CinematographyPrasad Murella
Music byDevi Sri Prasad
Production
company
Distributed byReliance Entertainment
Release date
Not Anounced
CountryIndia
LanguageTelugu
Budget₹35 crore (US$4.2 million)[1]

Attarintiki Daaredi (English: Which is the way to mother-in-law's house?) is a 2013 Telugu film directed by Trivikram Srinivas starring Pawan Kalyan and Samantha in lead roles.[2] The film was produced by BVSN Prasad under Sri Venkateswara Cine Chitra banner.[3] Popular music director Devi Sri Prasad scored the soundtrack for the film.[4][5]

Cast

Production

Casting

Samantha was announced to play the female lead role. Trivikram and Pawan Kalyan previously worked together in 2008 successful film Jalsa.[8] While speaking about the film, the director mentioned that he chose Pawan Kalyan for a family subject as the reach would be bigger when a message is given through a star.[9] Pranitha was signed as the second heroine.[10] Noted Bollywood actor Boman Irani is to make debut in Telugu cinema with this film.[11] Nadhiya playing a role of Samantha's mother in the film.[12] Brahmanandam is playing a Key role in this film.[13]

Filming

The movie was launched with a pooja ceremony on November 23, 2012 at Film Nagar temple in Hyderabad. The regular shooting of the film has commenced from February 10, 2013 in Pollachi, Tamil Nadu.[14] After Pollachi schedule the shooting of the film is done in a huge house set erected in Ramoji Film City by art director Ravinder which costed around ₹3 crore (US$360,000) for the producer.[15] The next schedule started in Spain from June 5, 2013[16] and was shifted to Europe where songs[17] on the leads were canned.[18] Later, the unit proceeded to Switzerland where songs on Pawan Kalyan and Samantha and some sequences were canned.[19] At Switzerland, the introduction scene of Pawan Kalyan was shot which costed ₹2 crore (US$240,000).[20] Samantha returned back to Hyderabad in the last week of June while the others were reported to return on June 30, 2013 completing a schedule of 3 songs, one on Pawan Kalyan and 2 duets each on Samantha and Pranitha.[21] Meanwhile it was reported that the last schedule would start in the first week of July thus wrapping the film.[22] As reported, the team came back to Hyderabad on July 1, 2013 to start the shoot for the last schedule.[23] Pawan Kalyan returned on July 2, 2013 at 03:00 AM from Milan after completing a heavy action sequence in an island at Italy under the action choreography of Peter Hein. A situation yet energetic song on Pawan Kalyan and Samantha and others was canned at Annapurna Studios with the post production and 1st half dubbing simultaneously done.[24] Later, scenes were shot near some grape farms in Ramoji Film City where most of the star cast participated in the shoot.[25] The song "Its the time to Party" was shot on Pawan Kalyan, Samantha, Mumtaj, Hamsa Nandi and 100 others in the choreography of Ganesh which had several visitors attached like Ram Charan, Brahmanandam, Nagababu, Brahmaji, Ashish Vidyardhi and Radha Krishna at Annapurna Studios.[26]

Distribution

Colours Media Entertainments ltd bagged the distribution rights of Atharintiki Daredi in UK.[27] Lorgan Entertainment a leading independent distributor of Australia has acquired the distribution rights of Atharintiki Daredi.[28]

Marketing

The first look poster and teaser of 23 seconds were released on July 13, 2013 which went viral through the internet within hours of their release. After teaser, they released a trailer which got 10 lakh views in 3 days and 20 lakh views in 9 days breaking previous teaser record which got 10 lakh views in 4 days.[29][30]

Pre-release revenue

As per the trade,Producer BVSN Prasad has pocketed a profit of atleast ₹20 crore (US$2.4 million) even before the release.Atharintiki Daredi came as a big boon for him after tasting diasters like 'Devudu chesina manushulu'and 'Ongole Gitta'.[31]

Atharintiki Daredi was to release during the Ramzan and Independence Day weekend,openings were expected to be humongous and the film was likely to rewrite the records of Gabbar Singh. However, it could not release and currently, release date is not finalized due to ongoing agitations on Telangana and Seemandhra, recent Statement from Central govt on Telangana State formation![32]

Atharintiki daredi Pre-release revenue : Andhra pradesh : Nizam: 14crore;Ceeded: 9 crore;Vizag: 6 crore;Guntur: 4 crore;Krishna:3.75 crore;East Godavari : 3.6 crore;West Godavari : 3 crore;Nellore:2.23 crore.[33]

Overseas rights:₹ 7.5 crore Satellite rights:₹ 9 crore[34]

Total:₹60.08 crore (US$7.2 million)(Excluding Audio rights, Theatrical rights of Tamil nadu rights,Karnataka rights and Rest Of India).If added remaining territories,The total pre-release revenue of Atharintiki Daredi will be anywhere between ₹ 66 crore- 70 crore.[35]

Soundtrack

Untitled

Devi Sri Prasad composed the Music for the film, making his third collaboration with Pawan Kalyan and Trivikram Srinivas respectively. The film's audio was launched at Shilpakala Vedika, Hyderabad on July 19, 2013 with high security with the presence of the film's team through Aditya Music label.[36]

Tracklist
No.TitleLyricsArtist(s)Length
1."Aaradugula Bullettu"Sri ManiVijay Prakash, M. L. R. Karthikeyan4:42
2."Ninnu Chudaganne"Devi Sri PrasadDevi Sri Prasad5:27
3."Deva Devam"Ramajogayya SastryPalakkad Sriram, Rita1:42
4."Bapu Gari Bommo"Ramajogayya SastryShankar Mahadevan4:38
5."Kirraaku"Ramajogayya SastryNarendra, David Simon3:56
6."Time To Party"Ramajogayya SastryDavid Simon, Malgudi Shubha4:28
7."Kaatama Rayuda Bethrai Saami Devuda" Pawan Kalyan1:11
Total length:24:53

Reception

Devisri Prasad's music is a massive hit. Pawan Kalyan has sung a song in the movie(Kaatam Rayudu Song for duration of 1:10).[37]

Budget

Atharintiki Daaredi is made with a official budget of ₹55 crore (US$6.6 million).[38]

References

  1. ^ http://www.deccanchronicle.com/130805/entertainment-tollywood/article/ram-charans-film-yevadu-samaikyandhra-jac-target
  2. ^ "Pawan Kalyan – Trivikram film title revealed!". 123 Telugu. 5 March 2013. Retrieved 6 March 2013.
  3. ^ "Is Pawan's film Hare Rama Hare Krishna?". IndiaGlitz. 29 October 2012.
  4. ^ "Pawan Kalyan and Trivikram's Sarada". 123 Telugu. Retrieved 28 November 2012.
  5. ^ "Pawan Kalyan and Samantha in Trivikram's next flick". IBN. 27 October 2012.
  6. ^ http://www.123telugu.com/mnews/hamsanandini-to-shake-a-leg-with-pawan-kalyan-hm.html
  7. ^ http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Pawan-Kalyan-special-song-with-four-actresses/articleshow/20992873.cms
  8. ^ "Pawan-Trivikram's film to start in November". Times Of India.
  9. ^ "Pawan Kalyan Trivikram film". Chiranjeevi Blog.
  10. ^ "Praneeta in Pawan Kalyan - Trivikram film". idlebrain.com. Retrieved 5 January 2013.
  11. ^ "Boman Irani Telugu debut in Pawan Kalyan – Trivikram film". idlebrain.com. February 4, 2013. Retrieved February 4, 2013.
  12. ^ "Nadhiya in Pawan Kalyan 's Movie". timesofap.com. Retrieved March 1, 2013.
  13. ^ "Pawan Kalyan and Brahmanandam Combination again". timesofap.com. Retrieved March 4, 2013.
  14. ^ "Samantha romancing Pawan Kalyan in Pollachi". The Times of India. Retrieved 4 February 2013.
  15. ^ "Rs 3 crores house set built for Pawan Kalyan's film!". 123 Telugu.
  16. ^ "Pawan-Samantha film shoot in Spain from 5th". raagalahari.com. Retrieved June 1, 2013.
  17. ^ "Lyrics of Attarintiki Daredhi Songs Updated". Lyrics4u.CO. 20 July 2013.
  18. ^ "Pawan- Trivikram movie team leaves to Europe". IndiaGlitz. Retrieved June 8, 2013.
  19. ^ "Samantha flying out to join Pawan's AD". 123telugu.com. Retrieved June 18, 2013.
  20. ^ "2 crores for Pawan Kalyan's introduction scene". The Times of India. Retrieved Jun 22, 2013.
  21. ^ "Pawan's 'AD' team to return on 30th". 123telugu.com. Retrieved June 30, 2013.
  22. ^ "Last leg of Pawan Kalyan-Trivikram's film to begin soon". 123telugu.com. Retrieved June 29, 2013.
  23. ^ "Pawan's AD team is back". 123telugu.com. Retrieved July 1, 2013.
  24. ^ "Pawan is back, Choppers used for island fight shoot, 1st half dubbing is complete". idlebrain.com. Retrieved July 2, 2013.
  25. ^ "Pawan's AD being shot near grape farms". 123telugu.com. Retrieved July 4, 2013.
  26. ^ "A rave party song for Pawan Kalyan's film". idlebrain.com. Retrieved July 8, 2013.
  27. ^ "YEVADU & ATHARINTIKI DAREDI in UK". idlebrain.com. 25 July 2013. Retrieved July 27, 2013. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  28. ^ "Yevadu, Atharintiki Daredi & Ramayya Vastavayya in Australia by Lorgan Entertainment". idlebrain.com. 25 July 2013. Retrieved July 27, 2013. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  29. ^ "Atharintiki Dharedhi's teaser makes waves on the internet". 123telugu.com. Retrieved July 14, 2013.
  30. ^ "Attharintiki Daaredhi's trailer makes sensation across the globe". dtsindia blog. Retrieved July 14, 2013.
  31. ^ http://timesofap.com/cinema/atharintiki-daredi-70-crores-business-before-release.html
  32. ^ http://timesofap.com/cinema/atharintiki-daredi-70-crores-business-before-release.html
  33. ^ http://timesofap.com/cinema/atharintiki-daredi-70-crores-business-before-release.html
  34. ^ http://timesofap.com/cinema/atharintiki-daredi-70-crores-business-before-release.html
  35. ^ http://timesofap.com/cinema/atharintiki-daredi-70-crores-business-before-release.html
  36. ^ "Pawan Kalyan's Atharintiki Daaredi music launch". idlebrain.com. Retrieved July 19, 2013.
  37. ^ "Pawan's Katam Rayuda song". idlebrain.com. Retrieved August 3, 2013.
  38. ^ http://www.deccanchronicle.com/130805/entertainment-tollywood/article/ram-charans-film-yevadu-samaikyandhra-jac-target
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