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In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.^[1] Businesses strive to generate "quality" leads.^[2] Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.

Service industries

Lead generation is the process of creating sales leads which might convert into sale for the company. The leads may come from various sources or activities, for example, digitally via the Internet, through calls, through advertisement and list purchase.^[3] Companies may also rely on referrals, telemarketers, and advertisements to generate leads. Lead Generation is a very popular practice of generating leads in the Business to Business type of sales. Lead Generation, unlike Demand Generation, is more about actual opportunities (Leads) than creating awareness or demand.

Some use a phony local address to fool the search algorithm, as is liberal posting of the lead generator's. Similar practices are used in Yellow Pages ads as well.^[4]

Social media

With growth of social networking websites, they are primarily used by organizations and individuals to generate leads or gain business opportunities. The company actively participate on social networks including linkedin, twitter and facebook to find talent pool or market their new products and services.^[5]

Lead generation organizations

References

^ Shanaka Thanapathy (23 February, 2014). "How lead generation services can help your business". http://www.australiantimes.co.uk/jobs-money/australia-uk-business-news/how-lead-generation-services-can-help-your-business.htm. {{cite news}}: |access-date= requires |url= (help); Check date values in: |date= (help); External link in |work= (help)
^ Kaw, Prashant. "4 Ways to Generate Higher Quality, Sales-Ready Leads". HubSpot.
^ "Using A Lead Generation System To Grow Your Business". Retrieved 3 March 2014.
^ David Segal (July 9, 2011). "Picking the Lock of Google's Search". The New York Times. Retrieved July 10, 2011. .. They are phone banks, typically set up in far-off places, often in other countries. Call them and they'll dispatch a locksmith.
^ Gregg Schwartz (February 21, 2014). "Are You Wasting Time with Social Media for Lead Generation?". Foxbusiness.com. Retrieved 3 March 2014.

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 ==Social media==
-With growth of social networking websites, they are primarily used by organizations and individuals to generate leads or gain business. The company actively participate on social networks including linkedin, twitter and facebook to find talent pool or market their new products and services.
+With growth of social networking websites, they are primarily used by organizations and individuals to generate leads or gain business opportunities. The company actively participate on social networks including [[linkedin]], [[twitter]] and [[facebook]] to find talent pool or market their new products and services.<ref>{{cite news | url=http://smallbusiness.foxbusiness.com/marketing-sales/2014/02/21/are-wasting-time-with-social-media-for-lead-generation/ | title=Are You Wasting Time with Social Media for Lead Generation? | work=Foxbusiness.com | date=February 21, 2014 | accessdate=3 March 2014 | author=Gregg Schwartz}}</ref>
 ==Lead generation organizations==