|Traded as||NYSE: HUBS|
Brian Halligan, CEO & cofounder
|Products||HubSpot, marketing consulting services|
|Revenue||$186.49 million (net income -$46.05 million) (2015)|
Number of employees
HubSpot is a company based in Cambridge, Massachusetts that develops and markets software products for inbound marketing. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.
The company grew from $255,000 in revenues the first year the software was released[when?] to $15.6 million in 2010. Later that year HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites to each visitor. According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees." HubSpot filed for an initial public offering with the Securities and Exchange Commission on August 25, 2014 requesting they be listed on the New York Stock Exchange under the ticker symbol HUBS.
In July 2015, Hubspot's CMO Mike Volpe was dismissed for violating HubSpot’s code of business conduct. The company's board of directors found that Volpe tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble written by his former employee Daniel Lyons. According to an article in the Boston Globe, records obtained under the Freedom of Information Act indicated that Hubspot executives considered the book "a financial threat to HubSpot" and used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published. In a 2016 article that appeared in the New York Times Lyons criticized the company for its "frat house" atmosphere and described it as a "digital sweatshop."
Software and services
HubSpot provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization. HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM and others. There are also third-party services such as templates and extensions. Additonaly, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics. It also hosts user group conferences and inbound marketing and certification programs. HubSpot promotes their inbound marketing concepts through their own marketing and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers.
In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. One such tool, the Marketing Grader, assessed and scored website performance. The company introduced a Twitter tracking feature in 2011.
Tech industry reviews
HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach. A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole it was the best "marketing solution" that combined many tools into one package. It identified HubSpot's "strengths" as the sophistication of its Call to Action (CTA) tool, its online ecosystem and its "ease of use." Its weakness were described as having "more breadth than depth." The review said the lack of customization and design tools could be limiting and that it was missing advanced features such as Business Process Management (BPM) tools to manage workflow.
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- FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933: HubSpot, Inc.
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- "8 companies with the best vacation perks". CNN Money. June 6, 2011. Retrieved February 27, 2012.
- beta Boston
- My Year in Startup Hell, Dan Lyons in Fortune, April 2016
- Extortion, hacking claims sparked HubSpot investigation, FBI records show, Boston Globe, 24 March 2016
- The New York Times, April 9, 2016: "Congratulations! You’ve Been Fired" by Dan Lyons
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- Roush, Wade (August 24, 2007). "Online Marketing for Dummies—and for People with Better Things to Do". Xconomy. Retrieved February 27, 2012.
- Lyons, Daniel (2016). Disrupted: My Misadventure in the Start Up Bubble. Hachette Books. ISBN 978-0316306089.
- Halligan, Brian; David Meerman Scott; Dharmesh Shah (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs. John Wiley & Sons, Inc. ISBN 978-0-470-49931-3.
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