PLDT
| PLDT logo | |
| Company type | Public |
|---|---|
| Industry | Communications Services |
| Founded | Manila, Philippines (1928) |
| Headquarters | Makati City, Philippines |
Key people | Manuel V. Pangilinan, Chairman Napoleon L. Nazareno, President and CEO |
| Products | Cellular Telephony Fixed-Line Telephony Information Technology Services Satellite Communications |
| Revenue | P125.7 billion PHP ( 0.4%) (YE 2005) |
P34.112 billion PHP ( 21.7%) (YE 2005) [1] | |
Number of employees | 18,926 |
| Website | www.pldt.com.ph |
The Philippine Long Distance Telephone Company (PSE: TEL, NYSE: PHI), commonly known as PLDT, is the largest telecommunications company in the Philippines.
History
The Philippine Long Distance Telephone Company (PLDT) was incorporated under the old Corporation Law of the Philippines (Act 1459, as amended) on November 29, 1928, following the merger of four telephone companies under common US ownership. In 1967, effective control of PLDT was sold by General Telephone and Electronics Corporation (a major stockholder since PLDT's incorporation) to a group of Filipino businessmen.
On July 18, 1968, Pilipino Telephone Corporation (Piltel) was incorporated in the Philippines with limited liability. Piltel's sole business at that time was providing fixed line telecommunications services in eight cities and municipalities in the Philippines.
In 1981, in furtherance of the then existing policy of the Philippine government to integrate the Philippine telecommunications industry, PLDT purchased substantially all of the assets and liabilities of Republic Telephone Company.
In 1991, Smart Communications, Inc. (Smart) was incorporated. Smart's major shareholders at that time were certain Philippine and other affiliates of First Pacific Company Limited (collectively, the "First Pacific Group") and NTT Communications Capital (UK) Limited ("NTTC-UK"), which in the aggregate owned 96.7% of Smart. In the same year, Piltel launched its cellular telephone services using Advanced Mobile Phone System ("AMPS") technology, which was subsequently upgraded to Digital Advanced Mobile Phone System ("D-AMPS") technology.
In 1993, Piltel launched its paging services. In 1997, Piltel introduced digital cellular services using Code Digital Multiple Access ("CDMA") technology.
On March 24, 2000, PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary. In April 2000, Piltel launched a digital prepaid cellular service using the Global System for Mobile Communications ("GSM") platform of Smart. A few years later, PLDT transferred its ownership of Piltel to Smart, thereby consolidating all of PLDT's wireless operations under Smart.
Subsidiaries and affiliates
PLDT is divided into the following subsidiaries and affiliates, which are divided by the categories PLDT divides itself by.
The following are PLDT's subsidiaries and affiliates:
Fixed-Line:
Wireless:
Information and Communications Technology:
Wireless
| The Smart Logo | |
| Company type | Subsidiary of PLDT |
|---|---|
| Founded | Makati City, Philippines |
| Products | Postpaid/Prepaid Subscriptions 3G Voice SMS MMS GPRS Mobile Banking Broadband Internet Satellite GSM |
| Parent | Philippine Long Distance Telephone Company |
| Website | http://www.smart.com.ph |
Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. It operates a nationwide cellular network and a satellite phone service. It also has the most extensive and modern digital communications GSM network and infrastructure in the country, covering over 99 percent of the population. As of end-June 2006, Smart’s GSM network consists of 36 switches and 6,065 base stations, over 2,200 of which are equipped with wireless broadband capability. Smart also has over 1,000 3G base stations nationwide.
Products
Smart offers different levels of service, dependent on both the population and the financial capability of the subscriber. A list is provided below.
| Logo | Service | Description |
|---|---|---|
| File:Gold1.jpg | Smart Gold | Postpaid Plan |
| File:Infinity1.jpg | Smart Infinity | Premium High-End postpaid service |
| File:Smart buddy.png | Smart Buddy | Prepaid Service |
| File:Smart-kid.jpg | Smart Kid | Kids' mobile service in prepaid and postpaid |
| Center | Talk N' Text | Low rate Prepaid Sim Card |
| Smart Link | Calling through Satellite receivers | |
| Smart ACeS | The Same with smart Link | |
| SmarTalk | Payphone with Texts features from smart | |
| File:Admobile1.gif | Addict Mobile | Special Mobile for older teens |
Services
| Logo | Services | Description |
|---|---|---|
| The Smart 3G Logo | SMART 3G | Smart 3G UMTS network
|
| SMART Zed | Multi-platform infotainment products and services, offers people on the move,access entertainment, communication and information services. include games, messaging services and stock prices. | |
| File:PH smart money.gif | SMART Money | It's a cashless base transaction in a reloadable cash card linked to the MasterCard network. |
| SMART Padala | It's a cash remittance service via text, from a sender abroad to the celfone of a beneficiary here in Philippines | |
| SMART Bro | It offers computers at home a broadband speed upto 384kbps. |
Philippine area code assignment
Smart Communications Shares the same prefixes of Talk N' Text 910, 912, 918, 919, 920, 921 and 928.[citation needed]
Ownership
- First Pacific: 31%
- Nippon Telegraph and Telephone: 15%
- Fidelity Investments: 5%
- Other owners (includes public stock): 49%
Competition
PLDT's main competitors are Globe Telecom and Digitel in both the fixed-line and mobile (via Smart's competition with Globe and SunCellular) markets. Bayan Communications (also known as BayanTel) is also a major fixed-line competitor of PLDT.
Sports
PLDT, through its Pilipino Telephone subsidiary, owns the Talk 'N Text Phone Pals of the Philippine Basketball Association. It previously owned, via a partnership with its Smart Telecommunications subsidiary and the Ateneo de Manila University (of which Panginilan is an alumnus), the Addict Mobile-Ateneo basketball team of the Philippine Basketball League.