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Tudou

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Tudou
Tudou logo
Screenshot of Tudou home page
Type of businessPrivate, VC-Funded
Type of site
Video Sharing
Available inSimplified Chinese
FoundedFebruary 15, 2005
Headquarters
Shanghai
,
China China
Key peopleGary Wang, CEO
Grace Wang, CFO
Steve Mushero, CTO
Michael Zhao, VP Engineering
Deng Wei, VP Marketing
Vicky Wang, VP Business Development
URLwww.tudou.com
RegistrationOptional
(required to upload)
LaunchedFebruary 15, 2005
Current statusActive

Tudou (simplified Chinese: 土豆网; traditional Chinese: 土豆網; pinyin: Tǔdòu Wǎng) is one of the largest video sharing websites in China, where users can upload, view and share video clips. Tudou went live on April 15, 2005 and by September 2007, served over 55 million videos each day.[1]

Tudou states they are one of the world's largest bandwidth users, moving more than 1 Petabyte per day to 7 million users. YouTube does serve a larger number of videos per day, but since the average Tudou video is longer in duration, the total amount of minutes of video being streamed daily from Tudou is significantly larger - about 15 billion minutes vs. 3 billion for YouTube.[1]

The Shanghai-based service uses Adobe Flash technology to publish more than 20,000 new videos each day, including amateur content such as videoblogging and original videos, movie and TV clips, and music videos. Unregistered users can watch videos on the site, while registered users are permitted to upload an unlimited number of videos, using on-line and Windows-based upload tools.[2]

History

Tudou was founded by Gary Wang and Dutchman Marc van der Chijs, whom Wang met while at Bertelsmann Media Group in China. The name Tudou is Chinese Pinyin (Romanized Chinese) for Potato. It was previously known as Toodou.com, and changed its domain name to Tudou.com in August 2006 when that domain became available. According to CEO Wang, the name comes from the English idiom "couch potato." He stated that his goal was to move couch potatoes from the television screen to the computer screen. [3]

Prior to Tudou, Wang lived in the United States and returned to China to work for multi-national companies. Tudou was originally conceptualized as a video blogging company and the site launched on April 15, 2005 in its current format, several months before YouTube.

Like many technology startups, Tudou was started on a shoestring with a raw technology team, practically in a garage. It was initially self-financed at about $100,000, then in 2005 raised a $500,000 seed round. Its first major funding round was in 2006 for $8.5 million from IDG China, Granite Global Ventures, and JAFCO Asia. Tudou's second funding was in early 2007 for $19 million and was led by Boston-based General Catalyst Partners and Shanghai-based Capital Today, with other existing investors participating.[1] Its most recent funding was on April 28, 2008 for $57 million from existing investors IDG Technology Venture Investment (IDGVC), Granite Global Ventures and General Catalyst Partners, and also included a member of the Rockefeller family [4]

Rapid Growth

During the summer of 2007, Nielsen/NetRatings reported that Tudou was one of the fastest growing websites on the Web, growing from 131 to 360 million video clips per week in just three months. According to a July 16 2007 survey, 55 million video clips are viewed daily on Tudou, with an additional 20,000 new videos uploaded every 24 hours.[5] Neilsen's measurements indicate the website averages nearly 40 million visitors per month.[6]

According to Chinese tracking service iResearch, as of the mid-2007, Tudou has over 50% of the Chinese online video market.[7]

Media Recognition

Tudou has been covered in both the Chinese and Western press, including in the New York Times [8], Business Week[9], South China Morning Post[10], Dow Jones MarketWatch[11], and others.

Recent events

In July 2007, Tudou introduced one of the world's first large-scale video advertising systems for video sites, several months ahead of YouTube.[7] In late September 2007, Intel and Tudou announced a partnership to explore wireless video sharing technologies and video applications for mobile devices. Tudou also agreed to increase its use of Intel CPUs in its rapidly growing video encoder server farms. Intel will also promote its products through the Tudou advertising system.[12]

In December 2007, Tudou introduced videos in the h.264 format, providing higher quality and standards-based video.[13]

In the aftermath of the 2008 Sichuan earthquake, the service of the website was suspended until 21 May due to the period of national mourning.

A significant portion of Tudou's content is not user-generated, i.e. comes from commercial sources. The company says that the Chinese often go to Tudou for TV-like saq-media, instead of using their televisions.[1]

Video Review

Tudou's in-house reviewers watch, approve, and categorize all uploaded videos. The reviewers screen for inappropriate content such as pornography and categorize / tag each video.[14]

Technical notes

Video format

Tudou's video playback technology is based on Macromedia's Flash Player. This technology allows the site to display videos with quality comparable to more established video playback technologies (such as Windows Media Player, QuickTime and RealPlayer) that generally require the user to download and install a web browser plugin in order to view video. Flash also requires a plug-in, but the Flash 7 plug-in is generally considered to be present on approximately 90% of online computers.[15] The video can also be played back with gnash or VLC. It has pixel dimensions of 320 by 240 (4:3) or 352 by 264 (16:9), depending on the aspect ratio of the source video. Videos run at 25 frames per second with a maximum data rate of 300kbit/s.

Tudou accepts uploaded videos in a variety of formats, including .WMV, .AVI, .MOV, MPEG and .MP4.[2]

Video can be seen in windowed mode or full screen mode; it is possible to switch the mode during the viewing of any video without reloading it thanks to the full-screen function of Adobe Flash Player 9.

Bandwidth

Tudou reports that it's one of the world's largest bandwidth users, sending over 1PB (Petabyte) of video files per day, which is nearly 100Gbit/s of sustained traffic. The company uses a variety of proprietary and commercial content distribution networks (CDNs), such as ChinaCache to distribute videos around China.[16]

The domain tudou.com attracted almost 10 million visitors annually by 2008 according to a Compete.com survey.

See also

References

  1. ^ a b c d " Tudou now bigger than Youtube?" Shanghaiist, October 11, 2007.
  2. ^ a b "Tudou Website"
  3. ^ Tudou.com Uploaders to Share Ad Revenue, "Sina News" July 4, 2007.
  4. ^ http://www.washingtonpost.com/wp-dyn/content/article/2008/04/28/AR2008042800388.html Chinese Video Site Tudou Receives Another Big Round of $57 Million
  5. ^ "Targeting China’s Younger Generation" CScout April 24, 2007
  6. ^ "From 131 Million to 360 Million - Tudou.com Triples Weekly Clip View in just Three Months". Nielsen NetRatings Press ReleaseJuly 8, 2007
  7. ^ a b "Original Video Content Site Tudou.com Launches Video Advertising Platform" American Venture Magazine. July 16, 2007.
  8. ^ "China Finds its Voice". New York Times October 21, 2005.
  9. ^ [http://www.businessweek.com/bwdaily/dnflash/jan2006/nf20060123_9739_db008.htm?campaign_id=rss_daily "Calling Chinese Couch Potatoes"] Business Week. January 23, 2006.
  10. ^ "Tudou Tops China's Video Sharing Market"., South China Morning Post October 17, 2006.
  11. ^ "Web 2.0 in China: Buy or build?" Dow Jones Market Watch. December 03, 2006.
  12. ^ "Intel Sets Out to Work with Tudou to Further Video Tech" XinHua News. September 21, 2007.
  13. ^ "Tudou Site h.264 Announcement" Tudou Site. December, 2007.
  14. ^ "Testing China's Web Tolerance" Business Week. January 23, 2006.
  15. ^ "Adobe Flash Player Version Penetration" "Adobe Website"
  16. ^ "A Big Funding Round For Chinese Web 2.0 Arms Dealer ChinaCache" "BillsDue" April 26, 2007
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