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KFMB-TV

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KFMB-TV is the local CBS television affiliate of San Diego. Its transmitter is located atop Mount Soledad above La Jolla, California broadcasting over the air in digital on channel 8. It is available to all of the San Diego area cable providers on Cox Communications, AT&T U-verse, and Time Warner Cable on standard definition cable channel 8. Cox and Time Warner Cable carry its high definition signal on cable channel 708, while U-verse carries it on channel 1008. The station is also available on its customary Channel 8 position (in both standard defintion and in high definiton) on both of DirecTV and Dish Network's Local Channels packages. KFMB-TV discontinued the use of analog channel 8 on February 17, 2009, continuing the use of channel 8 (moving from pre-transition channel 55) for its digital signal.

History

KFMB-TV went on the air on May 16, 1949. It was founded by Jack O. Gross. San Diego Mayor Harley E. Knox was present at its first broadcast. It is San Diego's oldest television station, and is the only major station in the market to remain with its original network affiliation (CBS) since the beginning. Although in the early years, KFMB carried programs from ABC, NBC, and DuMont until other stations signed on, CBS has always been KFMB's primary network affiliation. In 1953, Gross sold KFMB-AM-TV to Wrather-Alvarez Broadcasting. When the Wrather-Alvarez partnership broke up in 1957, Wrather kept KFMB-AM-FM-TV as part of Marietta Broadcasting. In 1959, Wrather sold Marietta Broadcasting to Transcontinent Broadcasting of Buffalo, New York. Transcontinent merged with the Taft Television and Radio Co., Inc. in 1964. However, the merger left Taft two television stations and several radio stations over the FCC's ownership limit of the time. As a result, the KFMB stations were sold to their current owner, Midwest Television. In the 1990s, Midwest Television divested its original stations, WCIA in Champaign, Illinois and WMBD/WPBG/WMBD-TV in Peoria, Illinois, leaving only the KFMB cluster.

In 2005, Midwest Television and CBS signed a 10-year extension for KFMB to remain a CBS affiliate. The station rebranded itself as News 8 on September 19, 2005 after a four year branding campaign as Local 8. In early 2007, KFMB began to rebrand itself as CBS8 with the launch of their new website. Although they follow the CBS Mandate, KFMB is not owned by CBS Corporation.

On January 28, 2007, KFMB became the first station in San Diego to broadcast its news in HD, and unveiled a new set to go with the switch.[1] On February 17, 2009 [2], KFMB-TV discontinued its analog signal in order to move its digital signal (temporarily on channel 7) to increased power[3] on VHF channel 8. [4]

Some famous KFMB alumni include former weather girl Raquel Tejada (later known as Raquel Welch), talk-show host Regis Philbin, TV host Sarah Purcell, CNN and former CBS anchor Paula Zahn, the first host of Access Hollywood Larry Mendte and NBC correspondents Don Teague and Dawn Fratangelo.

KFMB is currently San Diego's most watched television station, based on Nielsen share sign-on to sign-off.[5] The station's newscasts are #1 at noon, 5pm, 6:30pm and 11pm weekdays, and at 5 and 6:30pm weekends. KFMB provides video feed from Chopper 8 to KUSI and XETV. As of August 2006, News 8 is the only television station in San Diego to have its chopper covering breaking news at 11 p.m.

California Fires Of 2007

Reporter Larry Himmel took viewers on a walkthrough of his own destroyed home during the coverage of the California Wildfires Of 2007. [6] The audio of the TV station's news feed was also simulcasted on KFMB-FM & KFMB 760 AM for an extended period of time.

Programming

The station is a typical CBS affiliate running just about the entire CBS schedule. It also runs many local news and first-run talk and reality shows. Due to the fact the noon newscast airs an entire hour, KFMB airs Bold and the Beautiful on a delay at 9:30 AM instead of the recommended time slot, which is 12:30 PM for the majority of west coast CBS affiliates. Recently, their noon newscast moved to 11am with Young and the Restless moving to noon and the revival of Let's Make A Deal airing at 2PM.

During the NFL season, the station carries local broadcasts of all San Diego Chargers games which are not otherwise carried on any of the nationwide NFL broadcasts.

News/Station Presentation

Newscast titles

  • Your Esso Reporter (1949-1953)
  • Tomorrow's News Today (1953-1962)
  • KFMB-TV News (1962-1970)
  • Channel 8 News (1970-1975)
  • Action News '75 (1975)
  • News 8 (1983-2001)
  • Local 8 News (2001-2005)
  • News 8 (2005-present)

Station Slogans

  • The Best is Right Here on Channel 8/Channel 8 is Easy on the Eyes (1973-1974; local version of CBS ad campaign)
  • We're Looking Good on Channel 8 (1979-1980; local version of CBS ad campaign)
  • Looking Good Together, Channel 8 (1980-1981; local version of CBS ad campaign)
  • Reach for the Stars on Channel 8 (1981-1982; local version of CBS ad campaign)
  • Hello San Diego, Channel 8 and You (1979-1983; used during period station used Frank Gari's "Hello News")
  • Great Moments on Channel 8 (1982-1983; local version of CBS ad campaign)
  • We've Got the Touch, You and Channel 8 (1983-1984; local version of CBS ad campaign)
  • You and Channel 8, We've Got the Touch (1984-1985; local version of CBS ad campaign)
  • We've Got the Touch on Channel 8 (1985-1986; local version of CBS ad campaign)
  • Share the Spirit on Channel 8 (1986-1987; local version of CBS ad campaign)
  • Channel 8 Spirit, oh yes (1987-1988; local version of CBS ad campaign)
  • You Can Feel It On Channel 8 (1988-1989; local version of CBS ad campaign)
  • Get Ready for Channel 8 (1989-1991; local version of CBS ad campaign)
  • San Diego's #1 Source for News (1994-2005)
  • Right Here, Right Now (1996-2001)
  • Clear, Balanced Local News (2001-2005)
  • The Pictures. The Stories. Your World. (2005-present)

Personnel

Station General Manager: Ed Trimble

News Management

Personalities

Current

Anchors

Weather

Sports

Reporters

Former

References

See also