|Type||Digital broadcast television network (DIY and travel programs)|
|Availability||Nationwide, via OTA digital TV and digital cable (79% US coverage)|
|Headquarters||New York City, New York|
|Owner||American Public Television (APT),|
|January 9, 2006|
Create is an American digital broadcast public television network broadcast on digital subchannels of PBS member stations. The network broadcasts how-to, DIY and other lifestyle-oriented instructional programming 24 hours a day.
In 2009, APT started looking for a national network underwriter, while seven stations had found local underwriters that covered their network fees. Ten stations at this time were inserting local programming.
With rating data becoming available with more experience handling multicast channels and greater licensing fees, some public TV stations were changing their channel lineup. Some were dropping a network off a channel and programming it independently. A well-known station, WETA-TV, dropped Create on its .2 channel for an independent how-to channel in January 2012. The previous lack of audience data stymied efforts to find a national underwriter. In 2012, APT started planning for more original and exclusive programming. A March national pledge event, a recent new funding source for Create, with travel host Rick Steves, took in at a top 20 market about $40,000. Licensing fees were to be reinstated on July 1, 2012.
American Public Television (APT), WGBH and WNET operate the network. APT handles affiliate relations, distribution, marketing and underwriting, and producer and viewer relations. A joint team creates the schedule with all working together on strategic and business planning. WNET produces promos and spots for the network and provides master control services.
It is distributed through digital subchannel affiliations with public television stations that are members of or subscribe to APT Exchange, NETA and PBS Plus. Stations' licensing fees fall into one of five price tiers based on budget, market and station size. Shop Create webstore also generates income for the network.
- Buckman, Adam (July 26, 2016). "Diginets Keep Growing, Despite Auction Cloud". TVNewsCheck. NewsCheck Media. Retrieved November 7, 2016.
- "American Public Television Announces January 2006 National Launch of 24-Hour Lifestyle and Life Long Learning Channel For Public Television Stations" (PDF). APT Online. October 24, 2005. Archived from the original (PDF) on April 6, 2009. Retrieved September 12, 2017.
- June-Friesen, Katy (March 2, 2009). "Array of packages are first choices for DTV multicasts". Current. Retrieved January 27, 2017.
- Sefton, Dru (June 11, 2012). "Multicasts tailored to local priorities". Current. Retrieved September 12, 2017.