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X Games

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For the computer game series, see X (game series).
File:X Games Logo.png
The X Games logo

The X Games is a commercial annual sports event, controlled and arranged by US sports broadcaster ESPN, which focuses on extreme action sports. The inaugural X Games was held in the summer of 1995 in Rhode Island.

The Winter X Games are held in January or February (usually in January) and the Summer X Games are usually held in August, both in the United States. Participants compete to win bronze, silver, and gold medals, and prize money. The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Anthony Napolitan with the first ever(!) double front flip on a bicycle, Travis Pastrana's double backflip in Freestyle Motocross, and Levi Lavallee's double backflip in Freestyle Snocross. Concurrent with competition is the "X Fest" sports and music festival, which offers live music, athlete autograph sessions and interactive elements. The location of the Winter X Games is in Aspen, Colorado through 2012, while the location for the Summer X Games is in Los Angeles through 2009. The X Games also has international competitions and demos around the world that are held at varying times throughout the year. The games are shown live on television. The Winter X Games is, as described by ESPN (2008), a competition compiled of the greatest winter action sport athletes from around the world competing an annual basis. The competition contains day and evening events including skiing, snowboarding, and snowmobiling. The first Winter X Games took place at Mountain Resort in Big Bear Lake, California, in 1997. The following two years, the Games were held at Crested Butte Mountain Resort in Colorado. The two years following that, the Games were held in Mount Snow, Vermont. And since 2002 the Winter X Games have been held at Buttermilk Mountain in Aspen, Colorado, and according to ESPN they will continue to be held there through 2012.

Economics

The X Games gained media exposure due to their big name sponsors, top-tier athletes and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so “out of the box.” According to EXPN (2008); The Winter X Games inaugural year, 1997, was televised to 198 countries and 38,000 spectators attended the four day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games' East Coast debut. The X Games and Winter X Games continue to grow with the popularity of action sports and the athletes who compete in them.

The Interactive X Fest Village

The Interactive Village is described by ESPN (2008) as the designated X Games Sponsor Booth area. It is usually located by the main entrance of the event and it offers activities for attending fans. Activities include scheduled autograph signings, giveaways for spectators, athlete demos, climbing walls, video game experiences, and the chance to try new and upcoming products that are presented by sponsors. This area exists at both the X Games and Winter X Games.

Snowskate Park

The Snowskate Park is an actual layout provided by the Winter X Games sponsors in order to provide real-life interaction for all spectators. The Snowskate Park posts a schedule so that fans can enter the park in order to “play” around or show off their skills. The schedule usually includes: Open Park for the Public, Invitational Practices, Special Kids Events, Experienced Snowskate Sessions, and Competitive Sledding.

Musical performances

Throughout the Winter X Games live music line-upsare prepared in order to give fans the non-stop action that they came to see. Some performing music acts are up-and-coming bands/artists that are looking for serious exposure, but well-known talents perform at the Games as well. DJs are a fixed piece of the X Games, you can find them spinning the tracks during each athlete's run. Snow skating has died out a lot in the few years, leaving a couple of underground brands.

Environmental impact

X Games Environmentality (XGE), is an environmental green program that focuses on reducing waste through recycling and compositing greenhouse gas emissions through the use of alternative fuels. Disney (2008) explains that the X Games use biodiesel fuel, biofuel-powered RFTA shuttles, and 100% post-consumer recycled paper. In 2006, nearly 70% of event waste was diverted from Aspen-area landfills to be processed at specialized facilities. Each year improvements in waste reduction and recycling are met. Educational outreach for fans, staff and vendors are also conducted that will include opportunities to contribute to XGE’s efforts.[1][2]

Get Caught Recycling

Get Caught Recycling is a program created by the XGE in order to encourage recycling. Environmentality (2008) explains that the program works as follows: Fans who get caught recycling during the Games will be rewarded with tokens that they can redeem for valuable prizes at the TRASHed Recycling Store. The program produces solid results with voluntary recycling by fans in exchange for fun, environmentally-friendly prizes.[3]

Growth

The Winter X Games are the leading winter action sports competition in the entire world and it has demonstrated extraordinary growth since it's beginning. ESPN has documented this growth since 2008 which includes ratings, attendance, and participation, since the early years.

In the Games’ first year, 1995, the actual attendance of the event was strong at 38,000 people. Just three years later in 1998 attendance dropped to 25,000 people (note these values are estimations) attributed to its move to Crested Butte. Crested Butte offered a unique ski environment where new sports events were introduced such as free skiing, SnoCross, and SkiBoarding. Women’s Free Skiing was introduced a year later and attendance showed an increase at its second stay at Crested Butte.

A year later, the Games moved 2000 miles east, to Mt. Snow, Vermont gaining a record attendance of 83,500. The Games added the Snowboard SuperPipe event. Once again, held in Vermont in 2001, the Games posted another great fan turnout along with the addition of the Moto X Big Air event.

Publication

Winter X Games VIII in 2004 marked the first time that an X Games event was televised live and also featured coverage by ESPN's flagship news program, SportsCenter. Viewership across the three networks that carried coverage of the event - ABC Sports, ESPN and ESPN2 – exceeded last year's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue.

Winter X Games 2002

The 2002 Winter X Games were a huge year for ESPN and the X Games. It was the first year that the games were held in Aspen Colorado at Buttermilk Mountain. The Games continued to add new events including the Ski Slopestyle event and the Ski SuperPipe event. The most memorable incident of the 2002 Games was when the entire 2002 U.S. Olympic Freestyle Snowboarding Team showed up to compete in the Winter X Snowboard SuperPipe event, just weeks prior to the Salt Lake City Olympics. Also in 2002, ESPN announced the establishment of the X Games Global Championship. The Global Championship featured two distinct venues hosting competitions in summer and winter action sports simultaneously. It consisted of six teams of the World’s top athletes, grouped together by their region of origin, to compete in the four day event. The winter sports were held in Whistler Blackcomb Resort in British Columbia, and the events included snowboarding and skiing.

Volunteers

ESPN Event Media (2008) states that all volunteers must be 18 years of age or older, commit to at least two days, and attend orientation. The X Games provides free gifts, snacks, meals, refreshments, and raffles for their volunteers.

History

Summarized from EXPN.com [4]

Summer X Games

  • 1995: Extreme Games - Providence & Newport, Rhode Island & Mount Snow, Vermont (June 24 - July 1, 1995)
    • 198,000 in Attendance
  • 1996: X Games Two - Providence & Newport, Rhode Island
    • 200,000 in Attendance
  • 1997: X Games Three - San Diego, California (June 20-28, 1997)
    • 221,200 in Attendance
  • 1998: X Games Four - San Diego, California (June 1998)
    • 233,000 in Attendance
  • 1999: X Games Five - Pier 30 & 32, San Francisco, California (June 25 - July 3, 1999)
    • 275,000 in Attendance
    • First Professional sporting event (full event) broadcast live on the internet.
    • After eleven failed attempts, skateboarder Tony Hawk finally lands a 900-degree spin (the 900).
    • Travis Pastrana wins the first ever MotoX Freestyle event at the X-Games. He also scored the highest ever run of 99.00 points.
  • 2000: X Games Six - Pier 30 & 32, San Francisco, California (August 17-22, 2000)
    • Tommy Clowers wins the first ever Moto-X Step Up event, at a record-breaking height of 35 feet.
  • 2001: X Games Seven - First Union Center, Philadelphia, Pennsylvania (August 17-22, 2001)
    • 235,000 in Attendance
    • Bob Burnquist nails an almost perfect skateboard vert run with a score of 98.00.
    • Taig Khris wins the Inline Vert event, with the first double backflip in X Games history.
    • Danny Harf lands a 900-degree spin in wakeboarding.
  • 2002: X Games Eight - First Union Center, Philadelphia, Pennsylvania (August 15-19, 2002)
    • Mat Hoffman lands the no handed 900-degree spin.
    • Mike Metzger landed the first back flip in Moto-X Freestyle X Games History over an 80 foot gap. He also pulled off two consecutive flips in a competition run for the Victory.
  • 2003: X Games Nine - Staples Center & LA Coliseum, Los Angeles, California (August 14-17, 2003)
    • Brian Deegan lands the first ever 360 in Freestyle Moto-X, earning him the bronze in FMX and gold in Big Air/Best Trick.
    • Ryan Sheckler became the youngest X-Games gold medalist ever at the age of 13 in Skateboard Streetpark
  • 2004: X Games 10 - Staples Center, Home Depot Center, Long Beach Marine Stadium, Los Angeles, California (August 5-8, 2004)
    • Nate Adams becomes the first person to defeat Travis Pastrana in the Freestyle Moto-X event at the X Games.
    • Danny Way wins the first ever Skateboard Big Air event.
    • Jeremy McGrath debuts at the X Games, winning gold in Moto-X Step Up, and bronze in Supermoto.
    • Chuck Carothers wins Moto-X Best Trick with the first Bodyvarial done at X-Games
  • 2005: X Games 11 - Staples Center, Los Angeles, California (August 4-7, 2005)
    • Shaun White failed to land the 1080 in skate best trick after 29 attempts.
    • Jamie Bestwick pulled off the first ever double tailwhip flair in the BMX Vert Best Trick event.
    • Travis Pastrana wins gold in Moto-X Freestyle again and becomes the most decorated athlete in Moto-X
    • ESPN has signed a contract to keep the X Kebab in Los Angeles through 2009.
  • 2006: X Games 12 - Staples Center, Home Depot Center & Long Beach Marine Stadium, Los Angeles, California (August 3-6, 2006)
  • 2007: X Games 13 - Staples Center, Home Depot Center & Long Beach Marine Stadium, Los Angeles, California (August 2-5, 2007)
    • Removal of inline skating from competition.
    • Jake Brown gets hurt after landing the first 720 in Big Air competition. He fell from 40'+ in the air and landed on his backside and back on the flat. The force of the fall knocked his shoes off. After 8 minutes laying motionless, he walks away with help. Suffered a fractured wrist, bruised lung and liver, whiplash, ruptured spleen, and a concussion.
    • Ricky Carmichael wins the first ever MotoX Racing Circuit.
    • Mat Hoffman returns to competition in BMX Big Air.
    • Simon Tabron does an X Games first, doing back-to-back 900s in BMX Vert.
  • 2008: X Games 14 - Los Angeles, California (July 31 – August 3, 2008 )
    • Danny Way clips his shins on the lip of the quarterpipe after a 20+ foot freefall during the Big Air comp, which the commentators refer to as the "second worst fall ever at the X Games" (the first being Jake Brown's the year prior). After spending a few minutes with paramedics, Way limps back to the ramp and goes on to nail the trick he'd fallen on, coming in second place.
    • Ryan Sheckler Won Gold in Street Skateboarding, making it his second Gold medal at the X games.
    • Kyle Loza won his second gold medal in the Moto X Best Trick competition in two appearances by performing a never-before-seen move named "The Electric Doom."
    • Skateboarder Andy Macdonald won his 15th X Games medal, surpassing Tony Hawk as the all-time leader in skateboarding medals.
    • Rally racer Travis Pastrana reclaimed the gold medal by defeating Tanner Foust in the Rally X final.
    • Jim DeChamp falls while attempting first ever Frontflip on Moto-X bike
    • Tarah Gieger of Puerto Rico won the gold medal in the first-ever women's supercross race.
    • Jeremy Lusk Wins a Gold Medal in the Freestyle MotoCross (FMX) event.
  • 2009: X Games 15 - Los Angeles, California (July 30 - August 2, 2009)
    • Skateboarder Jake Brown wins his first gold medal in the Big Air competition.
    • Danny Way wins the inagurial Big Air Rail Jam, a contest which he created.
    • Kyle Loza becomes the first person to three-peat gold Moto X Best Trick in controversial fashion by using the same trick he used to win in 2008, The Electric Doom, especially after the judges stating "innovation" will win the gold this year.
    • Ricky Carmichael falls and hurts himself on Moto X Step Up. Due to the circumstances, dual gold medals were awarded to Carmichael and to Ronnie Renner.
    • Anthony Napolitan lands the first ever double front flip on a bicycle.
    • Travis Pastrana falls whilst attempting a Rodeo 720, or as he called it "The Toilet Roll" in Moto X Best Trick.
    • Blake Williams becomes the first non-American rider to win FMX Gold
    • Jamie Bestwick 3-peats with win in BMX Vert.
    • Pierre-Luc Gagnon wins gold in Skate Vert for the second consecutive year.
    • Ashley Fiolek, 18, wins the women's Moto X Super X, becoming the Games' first deaf medalist.
  • 2010: X Games 16 - Los Angeles, California (July 29 - August 1, 2010) [5]

Winter X Games

X Games Global Championships

Main article: X Games Global Championships

From May 16 up until May 18, 2003, the X Games held a special event called the Global Championships, where 5 continents (2 countries in North America) competed in 11 disciplines. The event was held in two locations, the Alamodome in San Antonio, Texas (where 7 of the events, including In-line skating, Skateboarding, BMX and Freestyle Motocross, were held), as well as in Whistler, British Columbia (where the Superpipe events for Snowboarding and skiing took place).

The final team results were:

Position Team/Continent Overall Points
1 USA 196
2 Europe 167
3 Australia 142
4 Canada 132
5 Asia 122
6 South America 70
  • It was also here at the Global Championships where Jamie Bestwick performed the first ever Tailwhip Flair in the BMX Vert event.

See also

References

  1. ^ http://disney.go.com/environmentality/xgames/summerxgames13/thedirt092507.html
  2. ^ Green to the Extreme
  3. ^ http://disney.go.com/environmentality/xgames/summerxgames13/trashed.html
  4. ^ "About International X Games". Archived from the original on 2007. Retrieved 2010-04-03. {{cite web}}: Check date values in: |archivedate= (help)
  5. ^ http://espn.go.com/action/xgames/news/story?page=x-games-16-downtown-la

1.) http://expn.go.com/expn/feature?id=3190295

2.) http://disney.go.com/environmentality/xgames/winterxgames12/

3.) http://expn.go.com/xgames/wxg/2001/s/history.html

4.) http://skateboard.about.com/cs/events/a/XGamesHistory.htm

5.) http://www.tqnyc.org/NYC030417/html/xgameshistory.html

6.) http://expn.go.com/teasma/2002/s/skierte.html

7.) http://www.usolympicteam.com/26_735.htm

8.) http://www.shaunwhite.com/

9.) http://www.espneventmedia.com/pdf/SpectatorInformation.pdf?eventmedia_session=b5e3ba113

10.) http://www.aspensnowmass.com/travelinfo/events/detail.cfm?&eventID=9

11.) Beal, Becky. "Disqualifying the Official: an Exploration of Social Resistance Through the Subculture of Skateboarding." Sociology of Sport Journal (1995): 252-267. Sport Discus. 26 February 2008.

12.) "Media Preferences of Generation X and Y." Journal of Sport Management 20 (2006): 573. Sport Discus. 2 March 2008.

13.) http://www.planetaexpn.com.br

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