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Rio (2011 film)

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Rio
Theatrical poster
Directed byCarlos Saldanha
Screenplay byDon Rhymer
Joshua Sternin
Jeffrey Ventimilia
Story byCarlos Saldanha
Produced byChris Jenkins
Bruce Anderson
StarringJesse Eisenberg
Anne Hathaway
George Lopez
CinematographyRenato Falcão
Edited byChris Wedge
Music byJohn Powell
Production
company
Distributed by20th Century Fox
Release date
  • April 7, 2011 (2011-04-07)
Running time
96 minutes
CountryTemplate:Film US
LanguageEnglish

Rio is a 2011 3D computer-animated film and Blue Sky Studios's sixth feature film based on brazillian city Rio de Janeiro.[1] It is directed by Carlos Saldanha.

The characters are voiced by Jesse Eisenberg, Anne Hathaway, Rodrigo Santoro, Bebel Gilberto, Kate del Castillo, Jamie Foxx, will.i.am, Tracy Morgan, George Lopez, Jake T. Austin, Leslie Mann, Jemaine Clement, Jane Lynch, and Robin Thicke.[2]

Background

Under development for years, Rio is considered "Brazilian-born Saldanha's dream project".[3] Saldanha reported that the film will be more musical than his comedic Ice Age movies.[4]

Plot

Blu (Jesse Eisenberg) who is one of a rare species of a Spix's Macaw, who is a resident at a bookstore in Moose Lake, Minnesota, and the last male of his kind. When scientists learn that another macaw was spotted in South America and that the macaw, Jewel (Anne Hathaway) is female, they take him out of Minnesota and send him to Rio de Janeiro to meet her. While there, he learns to confront his fear of flying in order to win her heart.

Along the way, they get kidnapped by poachers to sell them to get a fortune. After they escape, they try to avoid the thieves and their pet cockatoo Nigel (Jemaine Clement), with the help from Rafael (George Lopez), Luiz (Tracy Morgan), Linda (Leslie Mann), Flora (Wanda Sykes), Fernando (Jake T. Austin), Pedro (will.i.am) and Nico (Jamie Foxx), with a bottle cap for a hat.

Cast

Marketing

The teaser trailer of the film was released online on May 20, 2010 and then premiered a day after with the theatrical release of Shrek Forever After. It was also shown in theaters with select screenings of Toy Story 3, Knight and Day, Despicable Me, Alpha and Omega, and Megamind. The first teaser poster for the film was released 4 months later. The new trailer was released online on December 8, 2010 and was also shown with Tron: Legacy, The Chronicles of Narnia: The Voyage of the Dawn Treader, Gulliver's Travels, Yogi Bear, and Gnomeo & Juliet. The final trailer was shown in front of Rango and Diary of a Wimpy Kid: Rodrick Rules and it will be released on April 2, 2011 on YouTube.

On the 27 January 2011, Rovio Mobile announced a partnership with 20th Century Fox to promote the film. The game Angry Birds Rio was released in March 2011 on the Android Market and the Apple App Store with 50 levels. Rovio plans to release more levels throughout 2011.[5] A sneak peek for Angry Birds Rio (a golden egg) was available on the original Angry Birds game if the viewers found the secret code in Super Bowl XLV's commercial for Rio. Rovio said to find the code, the viewers must pause the commercial, frame by frame, until they found the secret code. McDonald's is releasing a line of Happy Meal Toys based on the movie sometime near Rio's opening on April 15.

On March 18th 2011 Taio Cruz released a music video and theme song named Telling The World on YouTube for the soundtrack.

The film premiered on March 22, 2011, in a Cinépolis movie theather in Lagoa, Rio de Janeiro. The premiere was attended by Carlos Saldanha, Anne Hathaway, Jesse Eisenberg, Jamie Foxx, Rodrigo Santoro, Sérgio Mendes, will.i.am, Bebel Gilberto, Taio Cruz, Carlinhos Brown and Jemaine Clement.[6]

A video game based on the film will be released on April 12, 2011 by THQ for the Xbox 360, PlayStation 3, Wii, and DS. It has a Party-genre similar that of the Mario Party series.

Reception

Rio has generally received positive reviews from film critics, with the most acclaimed-pieces of the production being it's animation and voice acting - in particular that of Jesse Eisenberg - and main criticism being aimed at the less-strong story and script. On review aggregator website Rotten Tomatoes, the film has scored at 88% on the Tomatometer, with an average rating of 6.9 out of 10, based on 32 reviews, with 28 of them being 'Fresh' and 4 marked as 'Rotten'. Most fresh reviews have obtained a score of 3/5 by reviewers.[7]

Anton Bitel from Eye for Film, considered Rio to be "[f]ast-paced, breathtaking to look at and certainly amusing" with Robbie Collin from News of the World describing the motion picture as "95-odd minutes of full-blown, big-screen bliss", while Sandra Hall, from The Sydney Morning Herald, called the film "a cheerfully wild ride". Anders Wotzke, of Cut Print Review, commented: "Much like the titular Brazilian city, Rio is a festive film, heavily favouring frivolity over anything more deep and meaningful." Rich Cline from Shadows on the Wall thought of the film as a "lively South American beat infuses this colourful animated romp. The filmmakers make the most of the characters and settings without ever trying to teach us a lesson or make us cry. It's just great fun."[7]

Simon Reynolds, of entertainment and media news website Digital Spy, said that Rio is "a lively and engaging film set in a beautifully-rendered landscape" and "well worth shelling out extra for those pesky 3D glasses". Empire magazine's Olly Richards claimed that viewers would be "charmed" by "its kaleidoscope of colour and heaps of humour" whilst David Stratton from At the Movies described it as "a lovely entry from the Ice Age team, filled with great characters". Annette Basile, from FILMINK, praised Carlos Saldanha - the film's director - by remarking that he "has proven himself with the Ice Age trio of films, and the animal characterisations here are just as strong. Rio is also visually superior. Full of colour, life and humour, it's a story about freedom and love -- and it soars."[7]

Describing the animated film as having "contagious Latin rhythms and explosions of colour", Urban Cinefile's Louise Keller claimed that "this happy, squawking 3D adventure set on a striking backdrop of Rio de Janeiro is great family fare." Andrew L. Urban, from the same company, commented that Rio was "[a] straight ahead family film ... with a clear desire to please - especially 8-12 year olds."[7]

In contrast, Don Groves, from the Special Broadcasting Service, called Rio a "[b]ird-brained animated comedy that won't fly". Derek Adams of Time Out said that the feature was not "totally devoid of merit - it could just do with a lot more zip and zing in its tail feathers." Andrew L. Urban thought that the movie "may outstay its welcome" for adult viewers. Olly Richards thought Rio was "not exactly a groundbreaking advance from the team behind Ice Age".[7]

MPAA issue

In February 2011, the MPAA gave the film a PG rating for "mild off-color humor". After hearing this, it was reported that some of the producers of the film and executives at 20th Century Fox were apparently unhappy with this rating. Fox resubmitted an edited version of the film to the ratings board one month later, and the MPAA changed the film to a G rating. This is only the third time in history this occurrence has happened, after Babe: Pig in the City and Air Bud: Golden Receiver. The reason for the rating change has yet to be stated.[8]

Product promotions

On April 2011, Oreo announced its special edition Oreo cookies with blue cream in promotion of the 2011 3D computer animated film Rio. The promotion included stickers inside each package of cookies. Two types of contests were also announced: first, by completing an album of stickers, consumers could win three movie passes and medium snack bar combos; second, by finding winning stickers in packages with prizes including a trip to Rio de Janeiro, backpacks, cinema passes for a year, and 3D glasses. The promotion ends May 30, 2011, or until stock is exhausted.[9] The promotion is available in Ecuador, Peru, and Colombia.[10]

References

  1. ^ Siegel, Tatiana (May 11, 2009). "Fox, Blue Sky drawn to 'Rio'". Variety. Retrieved January 20, 2010. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Gomez, Tim (22 October 2009). "Neil Patrick Harris Takes Anne Hathaway To Rio". Cinema Blend. Retrieved January 20, 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ "Blue Sky's next feature "Rio" on its way in April of 2011" (Press release). Blue Sky Studios. 2009-05-14. Retrieved 2010-10-07. {{cite press release}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Topel, Fred (June 8, 2009). "Why the animated Rio is Ice Age director Carlos Saldanha's dream project". Blastr. Retrieved January 20, 2010. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ "Angry Birds Going Big Time". DailyNewsPulse.com. Retrieved 2011-04-08.
  6. ^ Azevedo, Erika (2011-03-22). "In Lagoa, Hollywood stars talk about the experience in the animation 'Rio'" (in Portuguese). O Globo. Retrieved 2011-03-27. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)CS1 maint: unrecognized language (link)
  7. ^ a b c d e "Rio Movie Reviews, Pictures". Rotten Tomatoes. 2011-04-06. Retrieved 2011-04-06. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ "MPAA Ratings: 'Kung Fu Panda 2,' 'Rio,' 'Arthur' and More". Box Office Mojo. Retrieved 2011-04-08.
  9. ^ Promo Gana - Peru: Concurso Promo Oreo, gana paquetes de cine, viaje a Rio, mochiles y mas, April 8, 2011 Retrieved April 8, 2011 Template:Es
  10. ^ Official "Rio" Promotion Site Retrieved April 8, 2011
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