List of Mattel toys
Appearance
- Aladdin film toy figures
- Aladdin TV series toy figures
- Aaahh!!! Real Monsters
- American Girl
- Avatar action figures
- Avatar: The Last Airbender
- Atlantis: The Lost Empire toy figures
- Barbie and Ken dolls (Named in 1959 after Elliot and Ruth Handler's children)
- Batman
- Batman Begins
- Batman: The Brave and the Bold
- Battlestar Galactica (1979)
- Beauty and the Beast toy figures
- Big Jim
- Boglins
- Bravestarr
- Cabbage Patch Kids (1994–2000)
- Catdog
- Captain Power and the Soldiers of the Future
- Computer Warriors (1989–1990)
- Chatty Cathy (1959–1965, 1969–1971, 1998, 2001)
- DC Universe Classics
- Demolition Man (toys based on Demolition Man)
- Diva Starz
- Doug
- Dustan's Adventure team Go!!
- Ello Creation System (2002–2004)
- Extreme Dinosaurs (1997–???)
- Fisher-Price
- Flash Gordon (toys based on The New Adventures of Flash Gordon)
- Flavas
- Food Fighters
- Furryville
- Generator Rex
- Ghostbusters
- Gorgeous Creatures Dolls (1979)
- Harry Potter games, etc.
- Hannah Montana (Outside of North America)
- Hercules toy figures
- High School Musical
- Hi Hi Puffy AmiYumi
- Hot Wheels
- The Hunchback of Notre Dame toy figures
- Isabella
- Jack-in-the-box
- Jayce and the Wheeled Warriors
- Jimmy Neutron: Boy Genius (film)
- Justice League Unlimited
- The Last Action Hero
- Liddle Kiddles
- Little Pretty Kitties and Puppies
- The Lion King
- M.U.S.C.L.E.
- Masters of the Universe action figures
- Magic 8 Ball
- Magic Nursery doll (1989)
- Major Matt Mason (1966–1970)
- Man-Bat
- Matchbox
- Max Steel
- Mega Man NT Warrior
- Mighty Ducks: The Animated Series
- Mindflex
- Monogram models (1970s–1980s)
- Monster High
- Monsters, Inc.
- Mulan
- My Child Dolls (1986–1988)
- My Meebas
- My Scene Dolls
- Naruto
- The New Adventures of He-Man
- One Piece
- Planet Hotwheels Planet Hot Wheels
- Pixel Chix
- Pixar's Cars Diecast Line
- Piranha Panic
- Pocahontas (1995 film)
- Polly Pocket
- Popples plush toys
- Pound Puppies
- Disney-Pixar's Ratatouille
- Rock 'Em Sock 'Em Robots (1966)
- Rocket Power
- Rocko's Modern Life
- Rugrats
- Secret Wars (1984–1985)
- See 'n Say
- Shaman King
- She-Ra: Princess of Power
- The Simpsons toy figures, games, etc.
- Sing-a-ma-jigs[1]
- SpongeBob SquarePants
- Strange Change Machine (1968)
- Street Sharks (1994–1996) (See also, Extreme Dinosaurs/Dino Vengers)
- Spectra and Spark (1987)
- Superman
- Superman Returns
- Tarzan (mid-1970s)
- Tarzan toy figures
- Teen Trends fashion dolls
- Toy Story action figures, Little figures (Action Links) with playsets, and dolls
- Batman Barbie doll
- The Wild Thornberries
- Thingmaker
- Thomas the Tank Engine
- Toss Across
- U.B. Funkeys
- Upsy Downsy
- Tyco R/C
- Wayne Gretzky
- What's Her Face
- Winx Club
- Wizards of Waverly Place
- Wizzzer (1969)
- Wonder Woman (animated film) 2009 Best Buy only
- WWE (since 2010)
- Xtractaurs
- Vertibird
- Yu-Gi-Oh! (second series anime)
- Yu-Gi-Oh! GX
- Zatch Bell