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Velayudham

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Velayudham
File:Velayutham poster.jpg
Directed byM. Raja
Screenplay byM. Raja
Produced byVenu Ravichandran
StarringVijay
Genelia D'Souza
Hansika Motwani
Saranya Mohan
CinematographyPriyan
Edited byV. T. Vijayan
Music byVijay Antony
Production
company
Distributed byAascar Films
Ayngaran International[2]
Release date
  • 26 October 2011 (2011-10-26)
[1]
Running time
160 minutes
CountryTemplate:Film India
LanguageTamil
Budget₹45 crore (US$5.4 million)[3]

Velayudham (Tamil: வேலாயுதம்) is a 2011 Tamil action-masala film[4] directed by M. Raja.[5] It stars Vijay, Hansika Motwani and Genelia D'Souza in lead roles. The film was formally launched on July 15, 2010 with its photo shoots taken earlier during the month.[6][7] Produced by V. Ravichandran's Aascar Films, the film released on October 26, 2011.[8] The story revolves around an ordinary milkman, trying to eradicate corruption.[1]. The movie released to positive reviews.

Plot

Velayudham (Vijay) is a milk vendor in a village called Pavunoor, who has a sister Kaveri (Saranya Mohan) to shower affection and a cousin Vaidehi (Hansika Motwani) to go crazy about him. Life is cool for Velu till he comes to the city to withdraw money he had saved for his sister's marriage.

In the city, there is Bharathi (Genelia D'Souza), a television journalist who creates an imaginary character called Velayudham, and instills fear among baddies that he would put an end to all atrocities in the metropolis. Situations force the milk vendor to wear the attire of the crusader.

Cast

Production

Casting

The film was launched on July 15, 2010 at the Madras University campus.[9] Genelia D'Souza who had acted opposite Vijay in Sachein was chosen for the role of a journalist,[10] and Hansika Motwani was chosen to portray Vijay's love interest,[11][12] while Saranya Mohan would play sister to Vijay's character.[13] Art director Veera Samar also was roped in to play a journalist.[14] While Santhanam and M. S. Baskar were chosen to play the comedy lead in the film,[15] Sayaji Shinde, Vineetkumar and Abhimanyu Singh were selected to play negative roles.[16] Tom Delmar, who had worked as a stunt coordinator in several Hollywood film, joined the crew to choreograph the stunts in the film.[17][18] Due to his commitment to Velayudham, Vijay almost lost his role in S. Shankar's Nanban. He had walked out of Nanban, since the two films demanded two completely different looks,[19] however, he joined the film later as the scenes involving the protagonist were reserved to be shot later.[20] Vijay donated 100 cows to poor people in Udumalapet near Coimbatore as per Hindu tradition to pray for the success of the film.[21]

Filming

Filming was carried out in Southern Tamil Nadu and Kerala,[22] while the last schedule was shot in Chennai.[23] A song sequence choreographed by Shobi that was originally to be shot in Switzerland was canned in Srinagar, Jammu and Kashmir,[24] with Genelia and Hansika filming alongside Vijay.[25] A stunt sequence was shot on a train moving on a bridge at Rayagada in Orissa under Tom Delmar's supervision,[26] while the climax fight was filmed at Golconda fort, Hyderabad.[27] The film's dubbing was done in Four Frames Recording Studio in Chennai.[28]

Influences

It has been widely reported to be a remake of the 2000 Telugu film Azad that starred Soundarya as a journalist and Akkineni Nagarjuna as a villager, incidentally the roles essayed by Genelia and Vijay, respectively.[10][29] Director M. Raja claimed that it was not a remake, but his own story.[30] He later admitted that Azad served as the inspiration and that he had penned a new screenplay.[26] Notably, Vijay had signed up to appear in a village action story titled Velan in 2001 to be directed by Thirupathisamy, the director ofAzad, which was postponed indefinitely after the death of the director.[31]

Soundtrack

Untitled

The soundtrack is scored by Vijay Antony. The audio right was bought by Sony Music for huge amount.[32] The soundtrack consists of 6 tracks and was released on 28 August 2011, at CSI Grounds in Madurai, attended by thousand of Vijay fans. Vijay, Hansika Motwani, S. A. Chandrasekhar, Vijay Antony, Viveka, and several distributors and theatre owners were present in function.[33] According to Sony Music Entertainment Chennai, the soundtrack received an overwhelming response with all units produced been sold within a day of release, creating a new record.[34]

Tracklist
No.TitleLyricsSinger(s)Length
1."Rathathin Rathame"AnnamalaiHaricharan, Sri Madhumitha4:38
2."Molachu Moonu"VivegaPrasanna, Supriya Joshi4:52
3."Chillax"AnnamalaiKarthik, Charulatha Mani4:25
4."Mayam Seidhayo"VivegaSangeetha Rajeshwaran4:14
5."Sonna Puriyadhu"Siva ShanmugamVijay Antony, Veera Shankar5:39
6."Vela Vela Velayutham"PriyanVijay Antony, Mark1:16
Total length:25:04

Critical response

The soundtrack received mixed reviews, with critics recommending the album for Vijay's fans. Pavithra Srinivasan of Rediff gave it 2 out of 5 stating "Vijay Antony plays it safe mostly, with the result that there's nothing new."[35] P. G. Devi from Behindwoods gave it 2.5 out of 5 and said "Vijay Antony continues to flaunt his success this time around with Velayutham. The album has a bunch of entertaining soundtrack like, 'Molachu moonu', 'Mayam Seidhayo' and usual mass beat tracks 'Sonna Puriyadhu' and 'Vela Vela'."[36] Prakash Upadhyaya from Oneindia.in said "Vijay Antony's music has met the expectations of the audience. The album has all kinds of songs and the music director has targeted the mass as well as class listeners".[37] Indiaglitz said "the music album [...] presents us a variety fare, however with the main target being the 'mass audience'", labelling it as a "food festival for the appetite of Vijay fans, who are craving for mass masala numbers from their hero".Cite error: A <ref> tag is missing the closing </ref> (see the help page). It is scheduled to release on 26 October, during the Diwali festival, alongside 7aam Arivu.[38] As per overseas distributor Ayngaran International, the film released in 26 theatres in UK, second only to Endhiran.[39] US Theatrical rights were acquired by GK Media.[1] The film was given a U (Universal) certificate by the Indian censor board on October 13, 2011.[40] The satellite rights were sold to Jaya TV for a price of ₹4 crores.[41] The theatrical trailer was released in October 2011 to positive response.[42]

The film will be released with over 820 prints worldwide, making it the biggest release in Vijay's career. It also saw a release in about 100 theaters in Karnataka and 120 theaters in Kerala, as the actor has huge fan following in both the neighbouring states.[43] The film will release on 40 theaters in Chennai.[43]


Critical Reception

Pluzmedia Media gave the movie a verdict of Go Watch It With Your Family [44] Sulekha said Velayutham a full length entertainer promises to take Vijay`s career to another level of stardom [45] Movieskope, Sify and Reddiff staeted the movie as a typical Paisa Vasool [46] [47] [48] Get Cinema gave the movie 3/5 [49] Indiaglitz conveyed that Vijay is the perfect weapon and it is a right choice for the festival mood [50] Review|publisher=Indiaglitz|accessdate=September 1, 2011}}</ref> Behindwoods gave the verdict of the movie as a regular mass entertainer spiced up by vijay and gave 3/5 stars. [51]

References

  1. ^ a b c "Velayudham US theatrical rights sold". 13 October 2011. Oneindia.in. Retrieved 13 October 2011.
  2. ^ "Velayutham will not go out of Aascar's hands". Behindwoods. Retrieved 2011-07-21.
  3. ^ "Aascar to market Velayudham directly?". Sify. Retrieved 18 July 2011.
  4. ^ "Velayudham is very special: Vijay". Sify. Retrieved 18 October 2011.
  5. ^ "A makeover for Vijay?". IndiaGlitz. Retrieved 2011-07-28.
  6. ^ "'Velayudham' secrets revealed". IndiaGlitz. Retrieved 2011-07-04.
  7. ^ "Velayudham kick starts in style!". Behindwoods.com. 2010-07-15. Retrieved 2011-07-04.
  8. ^ "Velayudham Movie Review". KollyInsider.com. Retrieved 26 October 2011.
  9. ^ "Events - Vijay's 'Velayudham' First Look". IndiaGlitz. 2010-07-14. Retrieved 2011-09-12.
  10. ^ a b "Genelia's role in Velayudham". Behindwoods.com. 2010-06-15. Retrieved 2011-07-04.
  11. ^ "Hansika enjoys it". IndiaGlitz. Retrieved 2011-07-04.
  12. ^ "Hansika Motwani wants to dub her voice in Tamil". Times Chennai. Retrieved 2011-07-04.
  13. ^ "Celebrations At Velayudham Shooting Spot". Behindwoods.com. 2011-02-21. Retrieved 2011-07-04.
  14. ^ "Velayutham actor wants Amala Paul". Behindwoods. Retrieved October 10, 2011.
  15. ^ "'Velayudham' gearing for completion".
  16. ^ "B-Town baddies in Velayudham". The Times of India. 20 September 2011. Retrieved 14 October 2011.
  17. ^ "Velayudham Gets Hollywood Touch!". Behindwoods.com. 2011-03-15. Retrieved 2011-07-04.
  18. ^ "'Velayudham' updates". IndiaGlitz. Retrieved 2011-07-04.
  19. ^ "Vijay Not To Campaign". Behindwoods.com. 2011-01-22. Retrieved 2011-07-04.
  20. ^ "Official: '3 Idiots' is 'Nanban'. Vijay is Aamir Khan". IndiaGlitz. Retrieved 2011-07-04.
  21. ^ "Vijay donates cows". IndiaGlitz. Retrieved 2011-07-04.
  22. ^ "Velayutham team in Thiruvananthapuram". Behindwoods. Retrieved October 10, 2011.
  23. ^ "Velayutham's last schedule". Behindwoods. Retrieved October 10, 2011.
  24. ^ "Vijay, Hansika & Genelia in Kashmir". Sify. Retrieved October 10, 2011.
  25. ^ "Hansika v/s Genelia battle over a song!". Sify. Retrieved October 10, 2011.
  26. ^ a b "The V quotient". THE HINDU.
  27. ^ "Velayudham starts in Hyderabad".
  28. ^ "Vijay at Four Frames". Behindwoods. Retrieved October 10, 2011.
  29. ^ Prakash KL (2010-07-15). "Vijay's Velayudham set for grand launch". Entertainment.oneindia.in. Retrieved 2011-07-04.
  30. ^ "'Velayudham is not Azad'". Top 10 Cinema. 2010-07-17. Retrieved 2011-07-04.
  31. ^ "Priyanka's southern debut star-crossed : Down South News". ApunKaChoice.Com. 2001-09-07. Retrieved 2011-09-16.
  32. ^ April 22, 2011 (2011-04-22). "J.Jayalalitha to attend Velayudham music launch?". Southdreamz.com. Retrieved 2011-07-04.{{cite web}}: CS1 maint: numeric names: authors list (link)
  33. ^ "Fans are important for Vijay". 29 August 2011. Behindwoods. Retrieved 29 August 2011.
  34. ^ "Velayutham breaks all records!". 30 August 2011. Behindwoods. Retrieved 30 August 2011.
  35. ^ "Velayudham music is for Vijay fans only". Rediff. Retrieved September 09, 2011. {{cite web}}: Check date values in: |accessdate= (help)
  36. ^ P. G. Devi. "VELAYUDHAM MUSIC REVIEW". Behindwoods. Retrieved September 09, 2011. {{cite web}}: Check date values in: |accessdate= (help)
  37. ^ Prakash Upadhyaya. "Velayudham - Music Review". Oneindia.in. Retrieved September 1, 2011.
  38. ^ Vijay's 'Velayudham' to hit screens this Diwali, CNN-IBN, 14 September 2011, retrieved 14 September 2011
  39. ^ "Velayudham-Biggest release after Endhiran". Behindwoods. Retrieved 23 September 2011.
  40. ^ "'Velayudham' cleared with clean 'U'". deccan Chronicle.
  41. ^ Jaya TV takes Velayudham rights, Deccan Chronicle, 13 August 2011, retrieved 15 August 2011
  42. ^ "Diwali release update". Sify. Retrieved October 10, 2011.
  43. ^ a b "'Velayudham' releasing big, over 820 prints!". Indiaglitz. October 19, 2011. Retrieved October 19, 2011.
  44. ^ "Go Watch It With Your Family".
  45. ^ "Full Length Entertainer".
  46. ^ "Paisa Vasool".
  47. ^ "Paisa Vasool".
  48. ^ "Paisa Vasool".
  49. ^ "Can Watch".
  50. ^ "Vijay is the perfect weapon".
  51. ^ "Spicy Vijay Entertainer".
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