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We Found Love
Directed byMelina Matsoukas
StarringRihanna
Dudley O'Shaughnessy
Narrated byAgyness Deyn
Music byCalvin Harris
Distributed byUniversal Music and Video Distribution
Release dates
  • October 19, 2011 (2011-10-19)
(premiere)
  • October 22, 2011 (2011-10-22)
(download)
Running time
4:36
CountryTemplate:Film US
LanguageEnglish

The music video for Barbadian recording artist Rihanna's 2011 single "We Found Love" was directed by Melina Matsoukas. It was filmed on September 26–28, 2011, in Bangor, County Down, Northern Ireland. People driving around the location of the set informed BBC that traffic in the area was congested as drivers wanted to see the singer. The owner of the field setting, farmer Alan Graham, expressed distaste at Rihanna's stripping. Filming resumed in a closed set in Titanic Quarter, Belfast, out of view of photographers or fans. The video premiered on October 19, 2011, and was made available to download digitally three days later on October 22.

The video begins with a monologue given by fashion model Agyness Deyn. Scenes of Rihanna with her romantic interest (Dudley O'Shaughnessy) in love and hate scenarios intersperse, and images of drugs, pills and dilated pupils are shown. Rihanna and her boyfriend argue in a car, then experience mounting difficulties in their relationship. After physical violence and having enough of the relationship, she leaves her boyfriend and finds him passed out on the floor of his apartment. The song's producer, Calvin Harris, appears as the disc jockey in an outdoor scene. The video has references to popular culture, such as themes of films and content of other singer's music videos. It peaked at number one on the Polish Video Chart.

Most critics agreed that the way in which the video had been shot resembled a short film, comparing it to the films Trainspotting and Requiem for a Dream. The video was criticized by activist groups, including The Rape Crisis Centre in the UK. Christian youth pastor Brandon Ward and John Colonnello as well as the Ulster Cancer Foundation criticized the video, for Rihanna's portrayal of having sex while under the influence of illegal drugs, not being a role model to young girls and women and for smoking. As a result, the video was banned from being shown before 10 pm on French television. Some critics also compared the controversial content to those of Rihanna's videos for "S&M" and "Man Down".

Development

One of the video locations was a field in County Down, Northern Ireland, where recording was halted when the field's owner, Alan Graham, expressed distaste at Rihanna stripping to the waist on his land.

The music video for "We Found Love" was shot on September 26–28, 2011, in County Down, Northern Ireland.[1] It was filmed in a field in the town of Bangor, County Down, ahead of Rihanna's embarkment on the European leg of the Loud Tour (2011),[1] and was directed by Melina Matsoukas,[2] who had previously directed the videos for "Rude Boy" (2010), and the controversial "S&M" (2011).[3][4] During the filming, people driving around the location of the set informed BBC that traffic in the area was congested, as drivers tried to see the singer.[1] Pictures of Rihanna leaked onto the internet the same day, showing Rihanna in a red bandana top, long flannel shirt, and "dirty denim", similar to what she wore for the song's artwork.[2] She filmed scenes, wearing a bikini with the pattern of the American flag, as well as a denim vest and ripped jeans.[2] The owner of the field, farmer Alan Graham, expressed distaste when Rihanna exposed her breasts on his field, saying: "When the filming did become to my mind unacceptable I requested the filming to stop ... it became apparent to me that the situation was becoming inappropriate and I requested them to stop and they did".[5] The shoot location was moved to a closed set in Titanic Quarter, Belfast, on September 28, 2011, but photographers nor fans were allowed to watch.[6]

Extras for the shoot were not told what was expected of them until the last minute, in order to keep the content of the video as secret as possible.[6] Regarding the video's content, Rihanna posted a message on Twitter that read: "I really can't stop thinking about this video we just shot! EASILY the BEST video I've done thus far!"[7] Rihanna elaborated on the concept of the video: "We've never done a video like this before. This is probably one of the deepest videos I've ever done ... it's all about love and love being like a drug, you definitely get that from this."[8] The male love interest in the video is model and former boxer Dudley O'Shaughnessy.[9] Upon the release of the video, Matsoukas explained the content of the video in an interview with MTV:

We love, obviously, to do provocative imagery ... we always try to definitely push the limits ... I think because, in the end, it's not really at all about domestic violence. It's really just about it being toxic, and they're on this drug trip and that definitely plays a part, but I think it's also about being triumphant over those weaknesses, and she leaves him. It's not trying to glorify that type of relationship. The bad parts of it, that's what you don't want. In the end, her leaving, it represents her getting that out of her life. The drugs and the addiction and the toxic—that's what brings her downfall and brings a lot of harm.[10]

The director went on to explain the content with regard to Rihanna's domestic violence case against former boyfriend Chris Brown in February 2009, saying that it is not a reenactment of what happened between the pair, but rather that Rihanna is acting in the video, saying:

[The song's] totally rave-y ... and that's the feeling, just music rushing over you, and then I started thinking about drugs and addiction and love and how that's an addiction ... we've all lived the ups and downs of being in a toxic relationship. It's really about the obstacles of trying to let it go, but at the same time how great it makes you feel, so it's hard to let it go. Again, it goes back to a story that we all can relate to ... It's not Rihanna's story; it's her story in the video, and she's acting. But everybody's [as well]. Obviously, there's a lot of comparisons to her real life, and that's not at all the intention. It's just that I guess people naturally go there because art imitates life, and it's a story we all relate to and we've all experienced. Like, it's based on my life; it's based on her life; it's based on your life, like, everybody.[10]

In an interview with Pitchfork Media, Matsoukas revealed that she was surprised with the professional standard of Rihanna's acting. The inspiration for Rihanna acting in the video came from when Matsoukas directed the clip for "Man Down" in April 2011; the director stated that she was taken aback at how Rihanna realistically reenacted a scenario of rape. Matsoukas described the process for choosing O'Shaughnessy as the male love interest, stating that Rihanna had asked her to find a man she could "fake fuck" whilst filming. The director continued to say that she telephoned a boxer who her friend had told her about, and asked him to make a tape of himself using the description of how the male love interest should act like given to Matsoukas. When asked if any of the video was improvised, Matsoukas revealed that she would create a scenario and then it was left to Rihanna and O'Shaughnessy to elaborate upon what the director had given them. Matsoukas jokingly stated that the scene which displays O'Shaughnessy drawing a tattoo on Rihanna's buttock cheek was not apart of the video's treatment, and that O'Shaughnessy improvised it. Upon the video's release, multiple media outlets and music critics compared the content of the video as a reenactment of Rihanna and Brown's physical altercation. When posed with this, Matsoukas clarified that the video was not linked to Brown in any circumstance. The director continued to say that "[O'Shaughnessy] doesn't even really look like Chris Brown to me."[11]

Synopsis

A screenshot of Rihanna (pictured) vomiting pink and white streamers, suggesting her character is under the influence of hallucinogens.

The video begins with a monologue by fashion model Agyness Deyn about love and heartbreak:[12]

It's like you're screaming but no one can hear. You almost feel ashamed that someone could be that important, that without them, you feel like nothing. No one will ever understand how much it hurts. You feel hopeless, like nothing can save you. And when it's over and it's gone, you almost wish that you could have all that bad stuff back so you can have the good.[13]

During the narration, Rihanna and her lover are depicted in both love and hate scenarios. Before the song starts playing, lightning bolts are projected onto a wall that Rihanna stands in front of. She and her lover are depicted as enamored with each other, as well as having fun in activities such as rides in a fairground and eating in fast food restaurants. During the chorus, images of drugs, pills and dilated pupils are shown, while brief scenes of Rihanna and her boyfriend preparing to have sex are shown.

The chorus continues and the video cuts to a scene, in which Rihanna and other people dance at an outside rave and Calvin Harris features as the disc jockey. As the second chorus begins, Rihanna and her boyfriend are happily running amok in a supermarket, pushing each other in a shopping cart and spraying canned drinks at each other. However, they begin arguing in a car. The video then progressively shows the couple experiencing mounting difficulties in their relationship. The couple eventually begin to physically abuse one another. During the final chorus, Rihanna is seen vomiting streamers; she is also seen unconscious on the street while her boyfriend tries to revive her. After having enough and finding him passed out on the floor of his apartment, Rihanna leaves him. The video ends with Rihanna curled up in the corner of a room, crying.[9][14][15]

Release and reception

The video received multiple comparisons from various music critics to Trainspotting (1996), directed by Danny Boyle (pictured), because of its overly sexualized and violent themes, as well as the opening monologue by Agyness Deyn.[14]

The video for "We Found Love" premiered on the website Whosay.com on October 19, 2011.[16] Critics were divided on their opinions of the video, some praising its cinematic feel and others criticizing the glorification of drug abuse. Chris Coplan of Consequence of Sound praised the production of the video, noting its cinematic feel and that it shows the "ins and outs [and] ups and downs" of love. Coplan compared the video to the film Blue Valentine due to its sexualized content and a narrative that consists of a couple in a turbulent relationship.[9] Erika Ramirez of Billboard magazine called the video "artful" and "poignant" in her review, and noted that it shows "neon colors, explicit sex, bathtub embraces and painful arguments of the couple's world".[13] Jocelyn Vena of MTV commented that although the song itself is upbeat and carefree, the video represents the antithesis, depicting "a dark look at love and substance abuse". Vena, alike Coplan, also noted that the song has a cinematic feel, calling it a "mini-movie". She compared the video to the films Trainspotting and Requiem for a Dream, with regard to its opening monologue, which Vena thought "foreshadow[ed]" the video.[14]

Matthew Perpetua of Rolling Stone found "the footage looks like a remake of Trainspotting, writing "[We Found Love] matches its thumping rave beat to footage that often looks like a remake of Trainspotting".[17] Amanda Dobbins of New York magazine was more critical of the video, as she criticized Rihanna's undressing in a farmer's field as "the least of its provocations" and listed the activities the couple partake in: "smoking, drinking, dancing on fast-food tables, dancing at raves, heavy petting, stealing groceries, drunk wheelies, and bathing while fully clothed [and] candy-colored drugs". Dobbins noted that the list of illicit and frowned upon activities may once again aggravate parents and committees because of the explicit nature of the video, which caused controversy for Rihanna in her videos for "S&M" and "Man Down".[18] Charlotte Cowles of the same publication commented that the voice-over provided by Deyn at the start of the video sounded "incredibly depressing".[12]

Leah Greenblatt of Entertainment Weekly described the video as "a Trainspotting-meets-Drugstore Cowboy portrait of wasted youth and finding love in an apparently very pharmaceutical place". Greenblatt continued her review in a more negative manner, asking if it "paint[s] a too-glamorous portrait of crazy, stupid love for her young fans? Or is it [Rihanna]'s prerogative to push the boundaries of dilated pupils, couch sex, and how many cigarettes two people can conceivably smoke simultaneously?"[19] Jamie Lewis of the International Business Times noted that the video is likely to cause controversy amongst different groups of the public due to the "multitude of illicit and illegal acts", and condoned the activities that the singer appeared to be partaking in, writing "Rihanna can be seen swallowing unmarked pills, smoking what looks like marijuana, publically stripping, stealing goods and vandalising". Lewis also reported that Rihanna had received mixed reactions from her fans via her Twitter and Facebook feeds.[20]

Accolades

The video was included on many lists of the best music videos of 2011. Out of 50 videos, "We Found Love" ranked at number 21 on NME's Best Music Videos of 2011. A reviewer for NME stated it is "an artful mini-movie of a promo, an ode to crazy, youthful love."[21] It ranked at number 12 out of 25 on Slant Magazine's Top 2011 Music Videos. A reviewer for Slant Magazine praised Matsoukas' directorial skills, writing "Melina Matsoukas's video projects (literally and figuratively) the fleeting rush of both young love and drugs—and the often fatal cocktail that's produced when the two are combined."[22] The video was included on The Guardian's 2011 list, entitled "The best pop videos of 2011".[23]

Controversy

The Rape Crisis Centre in the UK—an anti-rape organization which helps victims who have been sexually abused and other forms of sexual violence—criticized the video.[24] Eileen Kelly, a representative of the group, stated that the video sends "out an inappropriate message" and told The Daily Star that the clip "is a disgrace. It sends the message that she is an object to be possessed by men, which is disturbingly what we see in real violence cases".[24] The video was also scrutinized by Brandon Ward, a youth pastor of Oasis Christian Center in Staten Island, New York, who criticized the video for being immoral to "young impressionable teens".[25] Ward wrote how he thought the video is immorally unjust and how it does not conform with Christian beliefs and morals:

The real issue is that it moves the moral center more towards the obscene. That it becomes more normal to be more sexually promiscuous, because they are bombarded with imagery that is loaded with innuendo, and that is seen as normal, even preferred ... if girls and women find their identity and self-worth in the approval of people, they will do whatever it takes to become popular and loved. When stars like Rihanna, who blast sexuality, are thrust into the limelight, girls tend to think that is the way for them to be valuable. God tells us that we are fearfully and wonderfully made ... bearing His image. Rihanna is selling a lie.[25]

John Colonnello, another youth pastor from Athens, Alabama criticized Rihanna's failure as a role model to young girls and women who look up to her. Colonello said that Rihanna is promoting the importance of one's physical appearance and unhealthy sex: "the message should be that it's about who you are on the inside and your character. That you should be honest, trustworthy, faithful, kind, loving, compassionate and more."[25] The video is the third by Rihanna in 2011 to receive a negative reaction from organizations; "S&M" was banned from eleven countries due to its explicit sexual content,[26][27] while "Man Down" attracted media attention when the Parents Television Council (PTC) criticized Rihanna for "cold, calculated execution of murder" in the video and for portraying a scenario of rape.[28] Ulster Cancer Foundation, an anti-smoking campaign organization, condoned Rihanna for smoking in the music video.[29] Doreen Reegan, a spokesperson for the organization, commented on the singer's decision to include smoking as part of her promotional image, saying:

Three-quarters of adult smokers start the habit as teenagers, which is why it is so irresponsible of Rihanna to influence her young fan base in this way ... After so much hype around the filming of the video it was very disappointing to see Rihanna so blatantly smoking throughout it ... Artists such as Rihanna are held in high esteem and regarded as role models by millions of young people.[29]

On November 23, 2011, the music video for "We Found Love" was banned from broadcast before 10 pm in France, owing to its violent, dangerous and sexually suggestive nature.[30]

Comparisons

Chris Brown

Upon the release of the music video, multiple critics noted the striking physical resemblance between Rihanna's ex-boyfriend Chris Brown (pictured, left) and Dudley O'Shaughnessy, as well as how the content of the video appeared to be a reenactment of Brown's assault on Rihanna. The plot and themes of the video also received comparisons to Britney Spears' (pictured, right) "Criminal" video, which premiered two days before "We Found Love".[31]

After the release of the video, critics commented on the resemblance between Rihanna's ex-boyfriend Chris Brown and her featured love interest in the video, Dudley O'Shaughnessy, as well as how the video's content appeared to be somewhat of a reenactment of the assault between Rihanna and Brown on the evening of the 2009 Grammy Awards. Chris Doplan of Consequence of Sound said that the male love interest, O'Shaughnessy, strongly resembled Brown in his appearance.[9] Amanda Dobbins of New York magazine concurred with Doplan, noting the resemblance between Brown and O'Shaughnessy, even writing that the latter has short blonde hair like the former once had.[18] Erika Ramirez of Billboard magazine also thought that O'Shaughnessy is a depiction of Brown, especially in relation to the scene which features the couple in a car, with O'Shaughnessy driving recklessly and Rihanna begging him to stop.[13] William Goodman of Spin provided an analysis of the content of the video with regard to the Brown comparisons. First, as with many reviewers of the video, he noted the resemblance between Brown and O'Shaughnessy, writing "The clip stars a dead ringer for Brown, complete with dyed hair and bulging biceps". Goodman continued to comment on the video's opening narration by Deyn which appears to be about Brown, "The video opens with an Agyness Deyn voice-over that warns, 'You almost feel ashamed that someone could be that important. No one will ever understand how much it hurts ... you almost wish that you could have all that bad stuff back, so that you have the good'." In conclusion, Goodman commented on the inclusion of the car scene altercation, which is reminiscent of the assault on the evening of the Grammy Awards, where Rihanna was subjected to physical assault in a car by Brown. He wrote of the scene: "during a heated argument between the couple in a muscle car, the Brown look-alike gives the Barbadian beauty a slap on the face. Convinced yet?"[15]

Britney Spears' "Criminal"

The video also received comparisons to Spears' "Criminal", which was released two days before "We Found Love", on October 17, 2011.[31][32] With regard to similarities, critics noted that they were both filmed in the United Kingdom and caused controversy in the country; both contain scenes of sex, violence and crime, as well as featuring bad boy stereotypes and evoking the personal lives of the artists.[31] It was noted by Katherine St Asaph of PopDust that although most pop stars release videos that draw from their personal lives, they do not make the viewer uncomfortable. The same cannot be said for Spears and Rihanna, regardless of whether they have moved on from past situations, because the discussion about them has not. St Asaph also expressed that neither Spears nor Rihanna said much about the parallels to their lives, but that they do not need to—their videos are much more effective than anything they could reveal in an interview.[31] Rae Alexandra of the SF Weekly added that both videos feature an anti-British sentiment and that the villains in the video, Rihanna's boyfriend and Spears' policemen, are British, whereas Spears' savior in the video is an American criminal. Alexandra noted that Spears and Rihanna chose to film their "grittiest videos" in a country with a lower crime rate than the United States. According to her, the videos continue with a xenophobic portrayal of British people as villains by American citizens perception of British pop culture.[32]

The video for "We Found Love" references popular culture in the form of films. According to James Montgomery of MTV News, it incorporates the main themes of sex, drugs and violence, which feature heavily in works by independent filmmaker Gregg Araki.[33] Many of Araki's films, including Totally Fucked Up (1993), The Doom Generation (1995) and Nowhere (1997), depicted scenes of a sexual nature, drug abuse and violence as part of the narrative.[33] "We Found Love"'s use of vibrant colors and imagery is reminiscent of Oliver Stone's 1994 film Natural Born Killers, which depicted two murderers, Mickey and Mallory, on a killing spree in the south west of the United States. The film incorporated "nightmarish-colors" and rear wall projected imagery, similar to what is shown in "We Found Love".[33] Critics noted that the music video features visual effects that resembled those presented in Darren Aronofsky's film Requiem for a Dream (2000), which incorporates a close-up shot of a dilated pupil; this effect was used many times in "We Found Love"'s video.[33]

Elements of the music video have been compared to the works of recording artists Britney Spears, Eminem and Madonna. The scene in which Rihanna and O'Shaughnessy blow marijuana exhalations into each others mouth is stylistically reminiscent of the cover artwork on English musician Tricky's 2001 album Blowback, which presented two people blowing smoke into each other's mouth. It garnered comparisons to Spears' music video for her song "Everytime" (2004). Critics noted that Rihanna laid in a bathtub and submerged her head under the water; the scene's depiction can be interpreted as a failed suicide attempt. In the video for "Everytime", Spears is shown as a successful singer constantly bothered by the media and Paparazzi about her turbulent relationship with her boyfriend. It displayed Spears drowning in a bathtub as a result of a successful drug overdose. The video bared resemblances to Eminem and Rihanna's video for "Love the Way You Lie" (2010); both contain lyrical and visual content about a "doomed" relationship and scenes of graphic violence and substance abuse. Like "We Found Love", "Love the Way You Lie" displays scenes of a couple in various stages of undress and intimacy. "We Found Love"' video includes stylistic references to Madonna's video for "Ray of Light" (1998). James Montgomery of MTV News noted that "Ray of Light"'s video featured "a whole lot of high-speed, time-lapse shots taken in cities around the world", the same technique used for the drug scenes in "We Found Love".[33]

Credits

Charts

Chart (2011) Peak
position
Poland (Video Chart)[35] 1

Release history

Template:Wikipedia books

Country Date Format Label Ref.
United States October 19, 2011 Online Premiere (Whosay.com) [16]
Argentina October 22, 2011 Digital download Def Jam Recordings [36]
Australia [37]
Austria [38]
Brazil [39]
Czech Republic [40]
France Universal Music [41]
Germany [42]
Greece Def Jam Recordings [43]
Hungary [44]
Ireland [45]
Italy [46]
Japan [47]
The Netherlands [48]
New Zealand [49]
Spain [50]
Switzerland [51]
United States October 25, 2011 [52]

References

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  34. ^ (Media notes). {{cite AV media notes}}: Missing or empty |title= (help); Unknown parameter |Format= ignored (|format= suggested) (help); Unknown parameter |PID= ignored (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Type= ignored (|type= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
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